In case you haven’t heard, Shopify is becoming more of an e-commerce goliath by the day.
For someone who has mostly worked with WordPress and WooCommerce when building out e-commerce websites, getting acquainted with Shopify and its extensive features has been an eye-opening experience. Seemingly wherever WordPress lacks in reporting and integration, Shopify excels.
The key to Shopify, like any business, is knowing how to drive traffic to your store, and then convert leads into paying customers once they arrive.
Would your online store benefit from a fully-automated abandoned cart workflow that doesn’t quit after one reminder, push notifications that get delivered directly to customers’ desktops, or even your very own, fully-functional app on the App Store?
With other platforms, you may have to implement hundreds of lines of code and pay thousands of dollars to extract the value of true online marketing tools. Luckily, Shopify makes it easy and inexpensive to nurture leads and make sure that every customer has an ideal experience on your store.
Whether you have never touched a Shopify account before, or you are a seasoned veteran, these 7 tools are guaranteed to make your store more successful.
If you are on Facebook (who isn’t) you have most likely been updated on your desktop when someone requests to be your friend, mentions you in a post, or if it’s a close friend or family member’s birthday. Additionally, you may have opted-in to receive push notifications via your favorite news source such as CNN, Fox News, or TMZ, whichever you prefer.
The beauty of push notifications is that every single person who has allowed notifications be sent to them will receive the alert, whether they are currently on your website or not. You can “push” flash sales, holiday discounts, company updates, new products or blog posts, and anything else you want! The notifications are linked with a URL of your choosing, meaning you can send your customers directly to the page on your website that talks about the red shoes on sale.
Furthermore, you can group your audience into different segments, such as geography or interests, and send them targeted, customized notifications.
Price: The best part about Pushcrew is that it’s FREE (up to 500 subscribers). This means you can test it out all you want until you hit the 500 mark, and by then, you’ll have no reason not to give them your money.
Watch the video below to see how to get setup with Pushcrew in less than 5 minutes!
What valuable insights could you gain from literally sitting behind your customers, watching their every mouse movement and click on your website before either making a purchase or exiting the site?
With Hotjar, you are able to watch full recordings of every single customer’s session on your website. All you have to do is hit play and you can relive the actions they took that either led to a sale or missed opportunity.
You will be able to identify glitches on the website, holes in a sales funnel, annoying/unnecessary content that distracts from the products, and much more. It’s important to remember that what looks like a homerun design to you may be seen as overkill to the people whose opinion actually matters – your customers.
Price: FREE up to 2,000 recordings at a single time.
There are a few different live chat tools out there, but I have found Tawk.to to be the most user-friendly and customizable.
For starters, you are able to download an app for both Apple and Android so that you will never miss a customer inquiry again.
Once in the platform, you are able to see a list of visitors on your site currently, where they are located, and exactly what page they are viewing. If this wasn’t already cool enough, you can personally reach out to whoever you want.
For example, let’s say that Sally is back on the page with red shoes for sale. You can send her a message that will pop-up on the bottom right or left hand corner of her browser that will read “Good afternoon, can we help you pick out the perfect pair of red shoes for the occasion?” Sally might have been going back-and-forth in her head whether to buy the shoes or not, but receiving that highly targeted chat message could be the push she needed to follow through with the purchase!
Below are are some really awesome add-on features that have either already been released or that are coming soon.
For those of you with the term ROI (Return on Investment) tattooed in your brain for measuring the results of marketing campaigns, this Shopify app was created with you in mind.
This tool allows you to automate Facebook remarketing for products that have been viewed but not purchased on your website. How it works is that when someone is looking at product on your site and then leave, they get “Pixeled” by Facebook and that product will follow them on Facebook AND Instagram, reminding them that they left behind those beautiful red shoes.
The image below is a real life example from one of our clients at Momentum. As you can see, this person spent $3,273.62 to make $40,842.29 – a profit of $37.5k – in a little over 3 months! Now, obviously, this isn’t all profit as it doesn’t factor in the cost of goods and shipping, but you get the idea!
These results were achieved with a moderate daily budget and very minimal management after the initial setup.
Price: 10% of Ad spend service fee + daily budget for Ads
There’s no better indicator of buyer intent than an Add to Cart action. More than ever before, people are living hyperactive lifestyles where one second of distraction can cause them to lose focus and forget about what they were doing two seconds ago.
Sometimes a gentle reminder (or two) is all someone needs to complete the purchase of a new pair of red shoes. With Beautiful Abandoned Cart Emails, you can easily set up a one or two email automated workflow that you can schedule for X amount of hours after abandonment.
This email will show the products the customer left behind and any custom message that you sent that you think will help persuade he or she to complete the purchase.
As you can see in the image below, you can easily see the results of each abandoned cart email: who it is, the order date, what email they are in the flow, what the total of the abandoned items are, and whether or not it has been recovered.
Price: $9/month (14-day free trial)
This is one of the more obvious integrations of any e-commerce store, but you would be surprised how many stores either fail to display reviews for all of their products, or lack a review system altogether.
This is one of the first apps you should install when you create your Shopify store, and should be something that is monitored over time. Peer reviews and testimonials are the best way to reassure new customers that what you are selling is as advertised.
You should be encouraging all customers to leave reviews, and incentivize them to do so with content entries, discounts, and customer loyalty programs. If you don’t want to go that route, an easier way would be to send a follow up email a week after a customer received their product with a reminder to leave a good review if they are happy with their purchase.
It’s also SEO and Google friendly, meaning the reviews will show up on Google search which will drive more traffic to your website (as long as you have good reviews)!
This may be one of the most farfetched ideas you’ve seen, but don’t be a skeptic, it actually works! You can integrate your Shopify store with a iOS (Apple) app that your customers can download on their iPhone or iPad.
Fablet automatically synchronizes with your products and catalogues from Shopify, and blends them together into a clean and responsive mobile app, fully branded with your company’s name, logo, and colors.
Just like with Pushcrew, you can send push notifications to everyone who has downloaded and enabled them with the app, meaning you can reach your customers via a virtual text message whenever you would like!
I will say that this app does have its drawbacks, such as lack of access to the API (making it almost impossible to track Facebook or Google app install conversions), and minimal design customization.
However, if you are strictly looking for another way to bring in new customers and make your company more legit, this is definitely worth the investment.
Insider’s Hint: Ask to be granted access to iTunes connect. This way you can track downloads, sessions, page views, etc.
Price: FREE – $250/month
These 7 apps are just the tip of the iceberg. Depending on what type of store you run and the needs and expectations of your customers, there are endless integrations that can help you achieve the results you are looking for.
If you are interested in learning more about the Shopify platform, or how you can use Facebook ads & remarketing to grow your store, even with a limited budget, let us know in the comment section below.