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March 30, 2020

FREE Money for Small Businesses from Google and Facebook during the Coronavirus Crisis

Free Ad Credits from Google & Facebook

Google and Facebook announced they will be giving away over $440 Million to Small Businesses.

Momentum Monday Marketing Blog by Mac Frederick

 

 

My take on the Small Business Grant and ad credits from Facebook and Google:

 

If you’re a small business and have advertised on Google or Facebook in the past two years then you have a decent shot at getting ad credit (it’s their form of a grant) to advertise more on these platforms.

 

No. I don’t think either of these companies plan on just giving out money. I do believe that these grants will be approved in the form of ad credits for future advertising on both of their ad platforms.

 

Many popular articles have been released within the past 2-3 days talking about this, such as CNBC talking about Google’s announcement of the ad credits, and Facebook’s announcement talking about their small business grant program.

 

Neither Facebook or Google have officially released their applications, but I assume they will be available in the near future.

 

Google announced that they are pledging $800 Million. This is how that money will be allocated.

  • $340 Million to Small Business Ad Grants if you have been using Google Ads since January 2019.
  • A $200 million investment fund that will help NGOs and financial institutions provide small businesses with capital
  • $250 million in advertising grants to help the World Health Organization and government agencies offer information on how to prevent the spread of COVID-19
  • $20 million in Google Cloud credits for academic institutions and researchers
  • Unspecified financial support to help increase production capacity for lifesaving equipment, including face masks and ventilators.

 

Facebook also announced that they are pledging $100 Million. This is how that money will be allocated.

  • Facebook said the grants will be available for up to 30,000 eligible small businesses in over 30 countries. That would be an average of $3,333 per business.

 

So what does this mean for small businesses?

This means that if you have advertised on either of these ad platforms since 2019 that you should apply.

 

I would suggest reading all updates and articles and following these companies on Twitter for announcements.

 

You can read Google’s announcement from their CEO Sundar Pichai on their website or his Twitter @SundarPichai.

 

You can read Facebook’s announcement on their website talking about their grant policy where you can sign up for updates.

 

I don’t know when these will be approved and officially released online. All I do know is that you should take advantage of any offer of free money or ad credits during a time like this.

 

Here are some other thoughts on what you can do as a small business owner in terms of marketing and advertising moving forward during this crazy Coronavirus Crisis.

  • Apply for any grants, 0% interest loans, ad credits and more.
    • Get money to help with cash flow to retain or attract new customers wherever possible.
  • Take time to reflect on your business. Create a SWOT analysis.
    • What are you doing right and wrong? What can you improve. Now is the time to think and plan.
  • Take action on the things you have needed to achieve or create in your business but never had time to.
    • This could be rebuilding your website, communicating with old customers, creating a new operational procedure, and more.
  • Rebuild your website and online presence.
    • Fix your page speed, make it mobile friendly, implement a better intake system.
  • Focus on SEO.
    • Audit your search engine presence and start creating a plan of action by fixing your website and local SEO.
  • Collect and review data.
    • Review your customer lists. Start segmenting customers and emails. Find out who your best customers are and how to get more of them.
  • Review your team and HR process.
    • Are you hiring and training correctly. Do you have the proper paperwork and infrastructure?

 

Thanks so much for reading. This is a very difficult and stressful time for everyone right now. So many businesses are closing and filing for bankruptcy. If you have any questions about these ad grants and free money from Google and Facebook just comment below!

 

Don’t panic. Don’t give up.

 

Now is the time to reflect, revise, and rebuild.

 

Thanks and Happy Monday!

 

Shop Small.

Mac Frederick

September 23, 2019

How to Find Facebook Lead Form Submissions

In this week’s blog we will talk about how Facebook leads can help you collect form submissions that will increase traffic and notoriety to your business!

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By Devon
August 5, 2019

6 Things You Can Do with Facebook’s Creative Hub

About a year ago, Facebook released the Creative Hub. Learn more about what it is, how to access it, and 6 things you can do with Facebook’s Creative Hub in this week’s blog!

Facebook Creative Hub

Source: The Arabian Marketer

Do you use Facebook for your small business? Do you frequently run Facebook Ads? This one’s for you – learn how to improve the performance of your Facebook Ads by using Facebook’s Creative Hub.

 It is reported that 24.2% of Facebook Pages are using some form of paid media. This means that your Facebook Ads need to catch the user’s attention if they are going to perform well.

Unfortunately, not all of us have an eye for design. Luckily, Facebook has released a tool to help alleviate our pain.

Read more to learn what Facebook’s Creative Hub is, how to access it, and 6 things you can do with Facebook’s Creative Hub.

What is Facebook’s Creative Hub?

We have discussed some of Facebook’s awesome features in the past – like the Facebook Pixel and Facebook Events Audiences – but we have never talked about the Creative Hub.

Facebook’s Creative Hub is a new(ish) feature located within Facebook Ads. It was rolled out by Facebook in 2018.

Facebook’s Creative Hub aims to make creating eye-catching Facebook and Instagram Ads easy for everyone. 

This platform not only assists with the creation of the ads but optimizes them to display on both mobile and desktop. And the best part? There are no design skills needed!

Facebook says that the Creative Hub is a great tool for:

  • Creative agencies
  • Internal creative teams of brands
  • Creative teams at media agencies
  • Small business owners who create their own ads
  • Social media editors
  • Freelancers
  • And anyone else who has ideas and wants to take the lead and create their own ad mock-ups

Overall, the platform is great for collaboration. Facebook’s Creative Hub is ideal for all aspects of the creative process from sharing and reviewing ideas to testing and creating Facebook and Instagram ads. 

How do You Access Facebook’s Creative Hub?

To access Facebook’s Creative Hub, go to business.facebook.com

Once in Business Manager, navigate to the words “Business Manager” in the upper left-hand corner then “All Tools.”

Facebook Business Manager
Facebook Business Manager All Tools

From All Tools, you will see a section labeled “Plan.” You will find the Creative Hub located in this section.

Facebook Plan Category

Select “Creative Hub” to be taken to the Facebook Creative Hub.

Once the page loads – you have successfully made it to the Creative Hub.

From here, you will see a number of different options on the dashboard – Manage Mockups, Tools, View Formats, and Get Inspired.

It may not look like anything now, but, trust us, it is very powerful.

Want to learn more about some of the amazing features? Keep reading!

What Can You Do in Facebook’s Creative Hub?

There are many things you can do with Facebook’s Creative Hub. Here are our top 6 favorite things.

#1 – Get Inspired

Just like the tab says on the Creative Hub dashboard, this tab aims to give you inspiration for your Facebook and Instagram ads.

When clicking on the tab, Facebook will generate an array of beautiful advertising campaigns. Here, you can view ads from every ad type including 360 video, collection, and stories.

Beware – if you are a sucker for compelling, visual ads, it is so easy to spend hours scrolling through the examples. We advise that you stick to the category that you came for in order to stay on task.

Once you find and select the category that you’d like inspiration for, Facebook generates examples of the ad type on mini iPhones.

Depending on the category, you can get even more specific with the ad examples to find examples of the exact ad type you want to run. For instance, if you are looking at video ads, you can narrow it down to ads that are 15 seconds or less or ads that are more than 15 seconds.

After clicking on an ad that inspires you, it will enlarge and provide you will a short description of the ad. It will also give you the option to create a mockup of a similar ad or get a link to share this example with someone else.

Facebook Creative Hub Ad Examples

Source: Facebook

#2 – Learn About the Different Types of Ads

Sticking with the theme of getting inspired, Facebook Creative Hub opens your eyes to different ad formats that you may not have known of before.

As we mentioned above, the Get Inspired tab lists all of the possible ad formats that you can use for a Facebook or Instagram Ad. This gives you tons of options to choose from when creating a new ad or ad mockup.

Facebook Ad Types

This list is always being updated with new ad types. At the moment, there are no new ad types being displayed. However, when there is something new to try out, the bubble surrounding the ad type will turn pink and the text “new” will appear next to it.

Not only will you learn about new ad types to try with this, but it will also spice up your ad campaigns. Trying something new is bound to gain attention and engage your audience.

#3 – Create Mockups

Perhaps the most useful thing that Facebook’s Creative Hub can help with is creating mockups.

With mockups, Facebook allows you to create a mockup of any form of Facebook or Instagram ad. Not only does this give you an idea of what the actual post will look like, but it will give you insight into what would and wouldn’t work for advertising purposes.

To create a new mockup, navigate to the “Manage Mockups” tab on the Creative Hub toolbar.

Manage Creative Hub Mockups

From here, you will see all of the previous mockups you have created. To create a new mockup, locate the green “Create Mockup” button in the right-hand corner. You will receive a drop-down menu listing of all of the mockup types per Facebook and Instagram platforms.

Creative Hub Mockup Types

From here, the Creative Hub makes it simple to create a mockup!

To show you how easy it is – here is an example of creating an Instagram Story mockup using the Creative Hub.

To create an Instagram story mockup…

  1. Select “Stories” under the Instagram category.
  2. Select the word “Untitled” at the top to name your mockup.
  3. Insert the username of the account you are creating the mockup for.
  4. Upload the profile picture of the Instagram account you are using in the mockup,
  5. Select the ad content. For this step, the ad content can either be a photo or video. For the content, you can either:
    1. Take it from your Facebook Ad account
    2. Use a stock photo/video for the ad
    3. Take the content from your Facebook Page
    4. Use a piece of content from your Instagram account
    5. Upload a new piece of content (like we did in this example)
  6. Enter the primary text. This is the text that explains what your ad is about.
  7. Enter a website URL. This is the URL that the user will be redirected to from your ad. Be sure to always test the website URL to ensure that it loads properly.
  8. Select a Call to Action. This should be relevant to your campaign. For example, our campaign is asking people to apply to be featured on the Small Business Saturday series, so our CTA will be “Apply Now”

While creating your mockup, the ad will automatically refresh on the right-hand side to show you what the ad will look like in action.

Once the mockup looks that way you want it to, select the blue “Save” button in the right-hand corner to save the mockup.

#4 – Test Ad Images & Text

With Facebook Creative Hub, you can now test out ad text before using it for an ad campaign to see if they will be approved and effective.

To do this:

  • Select the mockup you would like to test from the “Manage Mockups” tab.
  • Once in the mockup editor, select the “…” located next to “Import” above your ad image.
Import ad image in Facebook
  • Once selected, a drop-down menu will appear with an array of different options. Select “Image Text Check” to check the text on your image.
Check your Facebook Ad image text
  • Facebook will generate an ok to high rating of your image based on the amount of text used on the image. For the image we used to create the Instagram story mockup, we received a medium rating.

To break these ratings down for you…

  • Ok means that the ad contains little to no text. This is Facebook’s favorite type of ad and the image will most likely be approved.
  • Low means that there is a low amount of text on the image. This means that the image will not reach as many people. Facebook suggests that you choose an image with less text or reduce the font size.
  • Medium means that there is even more text on the image or that a larger text font is being used on your image. According to Facebook, even fewer people will be reached. To fix this, use less text or smaller font.
  • High means that the ad may not run. If you get this rating, there is too much text on your image.

If you want to check this for your ad image but did not create a mockup using Creative Hub, you can access Facebook’s Text Overlay Tool here. To use this tool, simply upload the ad image to get an image text rating.

#5 – Share Your Mockup

Once your mockup is created and the text overlay has been checked, you can easily share it with your team or client from the Creative Hub.

For sharing, you can share a mockup URL, preview the ad on your computer, or preview the ad on mobile.

To share a mockup URL navigate to the mockup you want to share on the Manage Mockup tab. Once the mockup is selected, click on the “…” next to the import button on the upper right-hand corner. Select “Copy URL” to copy the URL.

To preview the ad on your computer navigate to the mockup you want to share on the Manage Mockup tab. Before clicking on the mockup, navigate to the eye icon on the right-hand side. This will open your ad in a new tab on your computer.

Preview Facebook ad mockup

To preview the ad on your mobile device navigate to the mockup you want to share on the Manage Mockup tab. Next, go to the desired mockup and click on the check box on the left-hand side.

Along the top toolbar, you will see an option for “Send to mobile.” Click that button to send it to your mobile device.

#6 – Run Your Ad

Once you are 100% satisfied with your ad, you can import it directly to your Facebook Ads manager.

To import the mockup, select the desired mockup in the “Manage Mockups” tab. Open the mockup and select the “Import” button in the upper right-hand corner.

Export your Facebook Ad Mockup

Once “Import” is selected, a pop-up window will appear with a URL for you to use to import the mockup into your Ads Manager.

Import mockup into Facebook Ads

Copy the URL provided and navigate to your ads manager. To access this from the Creative Hub, go to Creative Hub (in the top right-hand corner of your screen) > All Tools > Ads Manager (located under the Create & Manage column).

Once in Ads Manager, click the correct Ad account. Then hit “Import.”

Select “Create Ad from Mockup” button in the Ads account to select your mockup. You can then add it to a new campaign or an existing campaign.

Now you are ready to start creating amazing ads.

Let us know if you enjoyed this blog and if you will be using the Creative Hub for your next Facebook or Instagram ad campaign!


By Devon
June 24, 2019

How to Add a Facebook Pixel to a Wix Website

In this week’s blog, we will explain how to add a Facebook Pixel to your Wix website in 5 easy steps.

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By Devon
June 10, 2019

How to Get Free Facebook Page Likes from Facebook Ad Engagements

In this week’s blog, learn how to get free Facebook page likes from past Facebook Ad engagements in 2 minutes or less!

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By Devon
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