Facebook

September 23, 2019

How to Find Facebook Lead Form Submissions

In this week’s blog we will talk about how Facebook leads can help you collect form submissions that will increase traffic and notoriety to your business!

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By Devon
August 5, 2019

6 Things You Can Do with Facebook’s Creative Hub

About a year ago, Facebook released the Creative Hub. Learn more about what it is, how to access it, and 6 things you can do with Facebook’s Creative Hub in this week’s blog!

Facebook Creative Hub

Source: The Arabian Marketer

Do you use Facebook for your small business? Do you frequently run Facebook Ads? This one’s for you – learn how to improve the performance of your Facebook Ads by using Facebook’s Creative Hub.

 It is reported that 24.2% of Facebook Pages are using some form of paid media. This means that your Facebook Ads need to catch the user’s attention if they are going to perform well.

Unfortunately, not all of us have an eye for design. Luckily, Facebook has released a tool to help alleviate our pain.

Read more to learn what Facebook’s Creative Hub is, how to access it, and 6 things you can do with Facebook’s Creative Hub.

What is Facebook’s Creative Hub?

We have discussed some of Facebook’s awesome features in the past – like the Facebook Pixel and Facebook Events Audiences – but we have never talked about the Creative Hub.

Facebook’s Creative Hub is a new(ish) feature located within Facebook Ads. It was rolled out by Facebook in 2018.

Facebook’s Creative Hub aims to make creating eye-catching Facebook and Instagram Ads easy for everyone. 

This platform not only assists with the creation of the ads but optimizes them to display on both mobile and desktop. And the best part? There are no design skills needed!

Facebook says that the Creative Hub is a great tool for:

  • Creative agencies
  • Internal creative teams of brands
  • Creative teams at media agencies
  • Small business owners who create their own ads
  • Social media editors
  • Freelancers
  • And anyone else who has ideas and wants to take the lead and create their own ad mock-ups

Overall, the platform is great for collaboration. Facebook’s Creative Hub is ideal for all aspects of the creative process from sharing and reviewing ideas to testing and creating Facebook and Instagram ads. 

How do You Access Facebook’s Creative Hub?

To access Facebook’s Creative Hub, go to business.facebook.com

Once in Business Manager, navigate to the words “Business Manager” in the upper left-hand corner then “All Tools.”

Facebook Business Manager
Facebook Business Manager All Tools

From All Tools, you will see a section labeled “Plan.” You will find the Creative Hub located in this section.

Facebook Plan Category

Select “Creative Hub” to be taken to the Facebook Creative Hub.

Once the page loads – you have successfully made it to the Creative Hub.

From here, you will see a number of different options on the dashboard – Manage Mockups, Tools, View Formats, and Get Inspired.

It may not look like anything now, but, trust us, it is very powerful.

Want to learn more about some of the amazing features? Keep reading!

What Can You Do in Facebook’s Creative Hub?

There are many things you can do with Facebook’s Creative Hub. Here are our top 6 favorite things.

#1 – Get Inspired

Just like the tab says on the Creative Hub dashboard, this tab aims to give you inspiration for your Facebook and Instagram ads.

When clicking on the tab, Facebook will generate an array of beautiful advertising campaigns. Here, you can view ads from every ad type including 360 video, collection, and stories.

Beware – if you are a sucker for compelling, visual ads, it is so easy to spend hours scrolling through the examples. We advise that you stick to the category that you came for in order to stay on task.

Once you find and select the category that you’d like inspiration for, Facebook generates examples of the ad type on mini iPhones.

Depending on the category, you can get even more specific with the ad examples to find examples of the exact ad type you want to run. For instance, if you are looking at video ads, you can narrow it down to ads that are 15 seconds or less or ads that are more than 15 seconds.

After clicking on an ad that inspires you, it will enlarge and provide you will a short description of the ad. It will also give you the option to create a mockup of a similar ad or get a link to share this example with someone else.

Facebook Creative Hub Ad Examples

Source: Facebook

#2 – Learn About the Different Types of Ads

Sticking with the theme of getting inspired, Facebook Creative Hub opens your eyes to different ad formats that you may not have known of before.

As we mentioned above, the Get Inspired tab lists all of the possible ad formats that you can use for a Facebook or Instagram Ad. This gives you tons of options to choose from when creating a new ad or ad mockup.

Facebook Ad Types

This list is always being updated with new ad types. At the moment, there are no new ad types being displayed. However, when there is something new to try out, the bubble surrounding the ad type will turn pink and the text “new” will appear next to it.

Not only will you learn about new ad types to try with this, but it will also spice up your ad campaigns. Trying something new is bound to gain attention and engage your audience.

#3 – Create Mockups

Perhaps the most useful thing that Facebook’s Creative Hub can help with is creating mockups.

With mockups, Facebook allows you to create a mockup of any form of Facebook or Instagram ad. Not only does this give you an idea of what the actual post will look like, but it will give you insight into what would and wouldn’t work for advertising purposes.

To create a new mockup, navigate to the “Manage Mockups” tab on the Creative Hub toolbar.

Manage Creative Hub Mockups

From here, you will see all of the previous mockups you have created. To create a new mockup, locate the green “Create Mockup” button in the right-hand corner. You will receive a drop-down menu listing of all of the mockup types per Facebook and Instagram platforms.

Creative Hub Mockup Types

From here, the Creative Hub makes it simple to create a mockup!

To show you how easy it is – here is an example of creating an Instagram Story mockup using the Creative Hub.

To create an Instagram story mockup…

  1. Select “Stories” under the Instagram category.
  2. Select the word “Untitled” at the top to name your mockup.
  3. Insert the username of the account you are creating the mockup for.
  4. Upload the profile picture of the Instagram account you are using in the mockup,
  5. Select the ad content. For this step, the ad content can either be a photo or video. For the content, you can either:
    1. Take it from your Facebook Ad account
    2. Use a stock photo/video for the ad
    3. Take the content from your Facebook Page
    4. Use a piece of content from your Instagram account
    5. Upload a new piece of content (like we did in this example)
  6. Enter the primary text. This is the text that explains what your ad is about.
  7. Enter a website URL. This is the URL that the user will be redirected to from your ad. Be sure to always test the website URL to ensure that it loads properly.
  8. Select a Call to Action. This should be relevant to your campaign. For example, our campaign is asking people to apply to be featured on the Small Business Saturday series, so our CTA will be “Apply Now”

While creating your mockup, the ad will automatically refresh on the right-hand side to show you what the ad will look like in action.

Once the mockup looks that way you want it to, select the blue “Save” button in the right-hand corner to save the mockup.

#4 – Test Ad Images & Text

With Facebook Creative Hub, you can now test out ad text before using it for an ad campaign to see if they will be approved and effective.

To do this:

  • Select the mockup you would like to test from the “Manage Mockups” tab.
  • Once in the mockup editor, select the “…” located next to “Import” above your ad image.
Import ad image in Facebook
  • Once selected, a drop-down menu will appear with an array of different options. Select “Image Text Check” to check the text on your image.
Check your Facebook Ad image text
  • Facebook will generate an ok to high rating of your image based on the amount of text used on the image. For the image we used to create the Instagram story mockup, we received a medium rating.

To break these ratings down for you…

  • Ok means that the ad contains little to no text. This is Facebook’s favorite type of ad and the image will most likely be approved.
  • Low means that there is a low amount of text on the image. This means that the image will not reach as many people. Facebook suggests that you choose an image with less text or reduce the font size.
  • Medium means that there is even more text on the image or that a larger text font is being used on your image. According to Facebook, even fewer people will be reached. To fix this, use less text or smaller font.
  • High means that the ad may not run. If you get this rating, there is too much text on your image.

If you want to check this for your ad image but did not create a mockup using Creative Hub, you can access Facebook’s Text Overlay Tool here. To use this tool, simply upload the ad image to get an image text rating.

#5 – Share Your Mockup

Once your mockup is created and the text overlay has been checked, you can easily share it with your team or client from the Creative Hub.

For sharing, you can share a mockup URL, preview the ad on your computer, or preview the ad on mobile.

To share a mockup URL navigate to the mockup you want to share on the Manage Mockup tab. Once the mockup is selected, click on the “…” next to the import button on the upper right-hand corner. Select “Copy URL” to copy the URL.

To preview the ad on your computer navigate to the mockup you want to share on the Manage Mockup tab. Before clicking on the mockup, navigate to the eye icon on the right-hand side. This will open your ad in a new tab on your computer.

Preview Facebook ad mockup

To preview the ad on your mobile device navigate to the mockup you want to share on the Manage Mockup tab. Next, go to the desired mockup and click on the check box on the left-hand side.

Along the top toolbar, you will see an option for “Send to mobile.” Click that button to send it to your mobile device.

#6 – Run Your Ad

Once you are 100% satisfied with your ad, you can import it directly to your Facebook Ads manager.

To import the mockup, select the desired mockup in the “Manage Mockups” tab. Open the mockup and select the “Import” button in the upper right-hand corner.

Export your Facebook Ad Mockup

Once “Import” is selected, a pop-up window will appear with a URL for you to use to import the mockup into your Ads Manager.

Import mockup into Facebook Ads

Copy the URL provided and navigate to your ads manager. To access this from the Creative Hub, go to Creative Hub (in the top right-hand corner of your screen) > All Tools > Ads Manager (located under the Create & Manage column).

Once in Ads Manager, click the correct Ad account. Then hit “Import.”

Select “Create Ad from Mockup” button in the Ads account to select your mockup. You can then add it to a new campaign or an existing campaign.

Now you are ready to start creating amazing ads.

Let us know if you enjoyed this blog and if you will be using the Creative Hub for your next Facebook or Instagram ad campaign!


By Devon
June 24, 2019

How to Add a Facebook Pixel to a Wix Website

In this week’s blog, we will explain how to add a Facebook Pixel to your Wix website in 5 easy steps.

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By Devon
June 10, 2019

How to Get Free Facebook Page Likes from Facebook Ad Engagements

In this week’s blog, learn how to get free Facebook page likes from past Facebook Ad engagements in 2 minutes or less!

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By Devon
May 25, 2019

How to Create a Custom Facebook Audience for Events

Learn more about Facebook Event advertising in this week’s episode of Momentum Mondays …. a weekly video training series on digital marketing.

This week we are covering how to create a custom Facebook event audience for targeted digital advertising purposes.

Facebook Events

Does your business or clients’ business frequently have events? Facebook Event advertising is a great tool that you should be utilizing in order to get your event in front of the right people!

How is this possible you might ask? One simple way is by creating custom event audiences in Facebook Ads Manager!

Creating custom event audiences will also allow you to target people who have already attended past events that your business has thrown or who were interested in previous events you’ve held.

Utilizing Facebook custom audiences is better than utilizing cold audiences because it ensures that this is an audience that is highly targeted based off of their previous actions. This makes them more likely to perform the action you want them to perform on your ad.

Facebook Event Ads

Because of how many users Facebook has – over 490 Million users monthly – the Facebook event space is highly competitive.  Last year alone, there were over 38 million Facebook event pages created.

Make your Facebook Event Ads stand out amongst the rest by using a custom Facebook Audience.

INSERT VIDEO HERE

Read below for 5 easy steps to creating a Facebook custom audience list!

1. Go To Your Facebook Ads Account

In order to access your Facebook Ads information, you first need to navigate to your Facebook Ads Manager.

Want to learn more about navigating Facebook Ads such as how to change your Facebook Ad Account Spending Limit or how to use Facebook Ads to remarket.

2. Navigate to your Facebook Ads Audience

From this tab, we will create the Custom Audience, name it, and launch the adset.

This is going to be new adset that is going to target a new audience, so we are going to create a new custom audience

3. Creating a Custom Audience

  1. Select Custom Audience
  2. From here, a pop-up will appear with different options for the types of Facebook Ad Custom Audience Source. To break down the custom audience sources:
  • Website Traffic: For this option, insert your website’s Facebook Pixel tracking code in order to target all users that have visited a page on your website. For this option, you can set a time period of up to 180 days.
  • App Activity: This option creates audiences based off of the actions they take on your app.
  • Customer File: The option allows you to upload a custom list of users. This list could consist of email addresses, phone numbers, or even Facebook User IDs.
  • Offline Activity – If your business is logging any activity offline – such as sales or phone calls – this list can also be uploaded to Facebook.

Then there is an option to use Facebook Sources instead such as a video or a lead ad form. For this tutorial, we will be selecting “Events”

Facebook Custom Audience Options

3. Once “Events” is selected, you will be brought to another window that will give you the option to add people to your audiences.

For this option, we want to add people who have either said that they were “Going” or “Interested” in a previous event on the page.

Facebook Custom Audience)

4. Next, it will ask you to select the page you would like to pull previous events from. If you only manage one page, there will only be one option.

If you have numerous pages, use the drop-down menu to navigate the list until you find the desired page.

5. Once the page is selected, it will ask you which previous event you would like to pull the audience from. For this option, you can select one event, multiple events, or all previous events.

6. Once this is complete, we want to name the custom audience. For this, it is best to name the audience something that will quickly help you identify which audience is which.

For example, we selected “(name of the page) – all events audience” for our custom audience group.

7. Lastly, select “Create Audience” to create your audience

4. Creating a Custom Lookalike Audience

Once your audience is created, you will have the option of finding new users similar to your existing custom audience users or to move on to creating an ad with your custom audience.

To create a Lookalike Audience, Select the first option.

Creating Facebook Lookalike Audience

From here, Facebook will generate a few fields for you to complete:

Facebook lookalike fields
  1. Select your Lookalike Source. Because we just created our custom audience group, the list should automatically populate in the source field.
  2. Select your Audience Location. This field is also based off of your custom audience group. This should automatically populate as well. However, you can always change the location, narrow it down, or add numerous locations to target.
  3. Select Audience Size. For this option, we find it best to stick with a lower percentage if it is targeting enough people.

For example, our lookalike audience is 1% of our selected location who are based on the custom audience’s likes, dislikes, and intent on Facebook.

Once completed, select “Create Audience.”

5. Narrowing Down Your Audience

Once we have created the custom audience, it will need to be narrowed down to the exact people you want to target. You want to ensure that those in this group are the perfect fit for this event.

Facebook Custom audience

To do this…

  1. Be sure our new, custom audience list is in the “Custom Audience” field
  2. Add to or delete audience locations – for this case, we are targeting people for local events. So, we want to insert the city or zip code of the event and choose a range of miles away from the event from there. For this case, we will be selecting 20 miles
  3. Select your desired age range
  4. Select the gender of those you want to target
  5. Add languages if applicable to your event
  6. Select your detailed targeting credentials
  7. Save your audience
  8. Add it to your Adset

There you have it! You are now ready to publish your ad to bring in leads!

Want to learn more about Facebook Ads or Facebook Events? Let us know below!

By Devon
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