fbpx

Google My Business

July 27, 2020

Verify Google My Business Account with a Postcard

Learn How to Verify Google My Business Account with a Postcard

Welcome to another Momentum Monday. Today, we’re going to look at how to verify a Google My Business account using the postcard you receive at your business address.

 

 

Create a Google My Business Account

 

The first step is to create a Google My Business account if you have not already done so. You can do this on the Google My Business main page. Open an account with either an existing Gmail account or a premium Google account.

 

google my business page

 

If you are new to Google, you can create a brand new Gmail account or premium Google account here. After your account is created, use the same login information to create your Google My Business account.

 

Once you have created your Google My Business account, you can move on to the next steps which includes setting up your account’s basic information as well as verifying your account.

 

Setup Basic Account Information

 

Before verifying your account, you want to further set it up by filling out the basic information. This includes adding the account page name (your business name), your business phone number, your business location (address), and your business website.

 

The business address you add will be used to verify your account. Google will send a postcard to the address that you enter. 

 

This postcard includes a verification code that you will be prompted to enter to confirm your account. This not only verifies your account, but also confirms that your business has a valid location and address.

 

Verify Your GMB Account

 

Verify Google My Business Account with a Postcard

 

The final step is to verify your account using the code that appears on the postcard. The postcard will arrive in the mail at the address you enter for your business’s location. You should receive it within three to five days. Once you’ve received the postcard in the mail, take the verification code and enter it into your account.

 

To do so, log into your account. On your account’s home page, you should see a notification that reads “Pending Verification”. This notification gives you the option to enter the verification code on the postcard you receive. Simply follow the instructions. Select the option to enter the code. The following page will allow you to submit the code to successfully verify your account. 

 

Google My Business Account Postcard

Optimize Your GMB Account

When you submit the code, your account is instantly verified. From here, all you need to do is optimize your account. Add your business services, description, hours, posts, photos, videos, and bookings. For more information, see our blog on how to optimize your Google My Business account to further strengthen your account page and its SEO performance.

Add services to GMB

For more of our Momentum Monday blogs on digital marketing, SEO, and Google My Business, subscribe to us.

If you have any comments or questions, leave them down below. If this was helpful, let us know.

Happy Monday!

 

By Mac
July 13, 2020

Optimizing Google My Business for a Small Business Client

Optimizing Google My Business for a Small Business Client

Welcome to another Momentum Monday Marketing Blog! Today we’re Optimizing Google My Business for a Small Business Client. Doing so will help you generate more business leads, as well as rank higher on Google and get more page traffic.

People find your Google My Business page when they Google search for local products and services related to what you offer. Optimizing your page helps you garner more attention from people searching for your products and services.

 

 

Getting Started with Google My Business

This first obvious step is you want to log into your Google My Business account. On the account homepage, you’ll be able to see your page’s insights, reviews, ad performance, and Google Maps performance. You also have the option to add posts, similar to social media posts. You can message customers using available features such as Google Voice or directly using SMS. 

Google My Business Account

 

 

Adding Page Information to Google My Business

To increase your business leads, gain more traffic, and rank higher on Google, you want to add as much information about your business as possible to your page. Navigating to the “Info” tab on the left sidebar, you are able to add business categories, services, hours, etc.

Categories describe what your business is. You are able to add a primary category, as well as additional secondary categories. 

Adding GMB Categories

Google My Business Services 

Services are an important feature on your Google My Business page. You can add a number of services by creating separate sections. The different services you offer will fall under the various sections that you add. For example, one section would be “Cryotherapy”. The item name of the service you offer would be “Full Body Cryotherapy”. The item description would simply be a detailed explanation of the service you’re offering.

 

GMB Services

 

Attributes

 

The attributes that appear on your Google My Business page, are highlights about your company. For example, some important attributes may be “Women-led” or “Veteran-led”.

 

Business Description

 

A highly important piece of information is your business description. A detailed explanation about your business that describes what it is, what it offers, and what makes it unique is undoubtedly needed to garner interest in potential customers. You can take pre-existing descriptions from your business website, socials, or marketing information and add it here.

 

Posts & Photos/Videos

 

By creating posts, you can promote your business. GMB posts are very similar to what you post on social media. You can provide updates on your business and its offerings. This helps keep potential customers engaged in your business.

 

Likewise, adding photos and videos helps your business get more exposure and more recognition. 

 

Bookings

 

On your page, you are also able to let customers book appointments using providers such as Full Slate, Genbook, Setmore, and Shore.

Google My Business Booking Integrations

 

When optimizing your Google My Business page, make sure you’re adding photos and videos, responding to reviews, adding posts, getting a virtual tour done, and allowing bookings. Take advantage of everything that Google has to offer on your page. This will help you rank higher on Google and generate more traffic as well as business leads.

If you have any questions or concerns, feel free to leave a comment below. Thanks again, and happy Monday!

Thanks for taking the time to read and learn about Optimizing Google My Business for a Small Business Client. This is part of our Local SEO series with our Momentum marketing blogs. If you have any questions, comments, or concerns, feel free to leave them in the comment section, or contact us.

 

Happy Monday! 

Mac Frederick

mac@needmomentum.com

(215) 876-2954

By Mac
April 27, 2020

Local SEO Management & Optimizations for 2020

Local SEO Management & Optimizations for 2020

In order to manage and optimize your business’s Local SEO, you want to focus on using platforms such as Google My Business and your business website. Those are the two key elements for Local SEO. This blog will mainly focus on Google My Business SEO Updates and other Local SEO Management & Optimizations for 2020. This involves consistently posting content, interacting with customers, responding to reviews, and providing business updates, all on a regular basis.

Watch the video we posted below and Subscribe to our YouTube for more videos like this!

 

 

Optimizations to remember to manage and grow your Local SEO in 2020, especially during the COVID Crisis.

  • Download and use the “My Business” App by Google weekly
  • Schedule weekly and monthly reminds to post to GMB & Social Media
  • Create, Update or Syndicate high quality citations or directories
  • Share Custom Google Review Link & Collect Reviews
  • Post to Google My Business (Pictures, Updates, Offers, Products, etc)
  • Update your GMB Information, especially regarding the COVID Crisis
  • Turn on your Messaging in the App, and respond to all Questions.
  • Geo Tag & Label All Photos to Your GMB Account
  • Get A Virtual Tour Using a 360 Camera or Matterport 
  • Increased Your Domain Authority through social bookmarks, citations, directories, blog outlets, and cheap/easy credible sources.
  • Create Local Website Pages for each location you own/manage.
  • Add Local Schema Markup to your website
  • Create & Optimize Content for each local page and listing  — (Images, Photos, Video, Blogs)

 

If you follow these recommendations using this blog and video then you can drastically increase your business exposure and traffic on Google with Local SEO.

 

A lot of these Local SEO Management & Optimizations using Google My Business can be found in our previous Momentum Monday Marketing Blog talking about Major Google My Business Updates during the Coronavirus.

 

Let’s begin … 

 

To ensure that you are consistently managing and optimizing the local SEO of your business, first, you want to create a content calendar, either on Google or elsewhere. 

 

In your calendar, set up daily or weekly reminders that notify you of when to work on your business’s local SEO.

 

Once you have that setup, download the Google My Business app on your phone. Log into your accounts on the app. This gives you the ability to manage your GMB accounts anytime and anywhere. You can create a GMB for free, or claim your listing if its already on Google.

 

Inside the Google My Business app, navigate to the “Manage Locations” tab on the right sidebar. 

 

Select the location of the business that you want to manage. Be sure to do the same, along with each following step, for every other listed location that you want to optimize.

 

There are several things you want to do to optimize your business’s local SEO. In the Home tab of your Google My Business listing, find the “Get more reviews” box located on the left sidebar. This gives you the option to request reviews from your customers or clients. Google now offers a custom URL you can share with customers and clients. This link directs them to where they can leave you a review on Google.

 

This article from ReviewTrackers talks about creating and using the Custom Google Review Link.

 

To request more customer reviews, select the “Get more reviews” box. This will open up a link that you can share. When opened, it will redirect to your Google My Business page where people are able to fill out a review of your business.

 

Here is a screenshot of Momentum Digital’s Google Review Link. If you like this content please write us a review, and we can for you as well if you comment your Google Review link below!

Custom Google My Business Review Link

In addition to requesting customer reviews, you want to create a post on your page that informs people about the current state of your business during the COVID crisis. Learn more about 

 

To create a post, simply navigate to the “Create post” box on your GMB page.

 

Next, you want to make sure that you make new posts every week. Post detailed up-to-date content that keeps people informed about your business’s current events, offerings, promotions, products, and services. You have the useful option to share all of your posts on social media, increasing your GMB page exposure.

GMB Covid Post Update

Here you can see a screenshot of the GMB Post Update about COVID.

As with posts, you want to upload photos and videos on a gradual weekly basis. Adding a cover photo to your GMB page, provides a visual representation of your business to potential customers and clients. 

 

Likewise, having an up-to-date gallery of photos and videos of your business’s services, products, events, and offerings helps people see what you are providing. 

 

In addition to photos and videos, consider uploading a virtual tour of your business. 

 

A virtual tour gives people the ability to see the entire space of your business, which is incredibly useful if physical location is an important aspect of your business, such as with office spaces, retail stores, restaurants, and the like. Check out Momentum 360 when thinking about hiring a Virtual Tour Photographer.

Virtual Tour for Google My Business

 

We talk about this and other GMB Content Updates in a previous blog.

 

Google My Business also gives you the ability to interact with customers through messaging. 

Messaging works through the Google My Business app. 

 

When you turn on the option to receive messages, your customers will be able to send you questions and messages regarding your business. 

 

Currently, the Question and Messaging option is closed due to the COVID crisis. 

 

Fortunately, you are still able to interact with customers in other ways with your Google My Business account. One way is by responding to customer and client reviews. Responding to reviews is a great way to keep a dialogue with your customers while also gaining more feedback on your services.

 

Currently, reviews are closed due to the COVID crisis as well.

Limited Google My Business functionality due to COVID-19

This article by Google talks about the COVID updates and how they may affect your business.

 

You want to further manage your business’s local SEO by tracking its Google My Business analytics. Through the “Insights” tab, which you can find on the right sidebar, you are able to track the analytics and performances of each specific feature on your page such as searched queries used to find your page, page traffic based on customer location, phone calls, etc.

 

 

In addition to using Google My Business to optimize your business’s local SEO, you want to focus on using your business website. One important way to enhance your business’s local SEO is through enhancing its domain authority.

 

Additional Local SEO Updates for Your Website

 

One of the bigger issues to tackle with SEO involves increasing your website Domain Authority by being recognized as an authority site by Google. 

 

The higher domain authority a website has, the greater its credibility. Domain authority is the search engine ranking development and credibility score of a website.

 

To get your domain authority increased, your website needs consistent placement of quality backlinks. 

 

Backlinks are links to your website from other websites. It works this way, because Google sees this as a website having more credibility. Other quality websites must link to your website through articles, posts, or tags.

 

Learn more about easy backlinking strategies from this article by Ahrefs.

 

In addition to getting your website’s domain authority increased, you want to add pages to your website specified for each location of your business. 

 

The location page should be linked out from your Google My Business page under the website listing. This should be done for every location GMB listing.

 

Each service, product, and location your business offers needs to have its own web page, with metadata and content explaining that page — therefore giving the page (the product, service, or location) the SEO it deserves to rank.

 

The final thing you want to do for your website, is add a local schema markup for each location page. You can have your website developer add local schema markups, or follow this tutorial by The HOTH.

Local Schema markup

Some final SEO techniques for 2020 involve social content and social bookmarking.

 

Ideally all small or local businesses want to take advantage of social bookmarking by creating profiles with your business information and a backlink to your website from other social sites. These don’t always necessarily give backlink domain authority credit, but they do send social signals to Google to help increase your credibility online to rank higher for SEO.

 

This article by Brandwatch talks about the Top 10 Social Bookmarks to use.

 

You want to make sure you are also using platforms such as Facebook, Yelp, and Bing.

 

Using Facebook, you are able to tag each local location of your business throughout posts. On your business’s Facebook page, tag the local location throughout your posts to give a local presence to them.

 

Likewise, make sure you’re maintaining your Facebook and Yelp pages just as you would your Google My Business page. Make consistent new posts and media content, get and respond to reviews, interact with your audience, and tag your business locations.

 

Thanks for reading our latest Momentum Monday Marketing Blog about Local SEO Management & Optimizations for 2020! Comment below if you have anything you would suggest or like us to add next time!

 

Happy Monday!

Mac Frederick

By Mac
Scroll to top