May 18, 2020

How to Write SEO Friendly Blogs

How to Write SEO Friendly Blogs

Learn How to Write SEO Friendly Blogs to rank at the top of Google in this week’s Momentum Monday Marketing Blog!


Looking to get more traffic, more leads, or rank higher on Google? Perfect! Today we will explain how you can increase your website traffic by publishing SEO friendly blog content. Having SEO friendly blogs can help your website rank higher on Google, increasing its organic traffic and overall lead generation.


SEO friendly blogs include written articles about topics relating to your products and services. Today, we look into how such topics can be used to create new blogs for your website, and how creating new content will help your website rank under matching, high performing keywords.


We also look at how to write, publish, and share your SEO friendly blogs, as well as optimize them with tags, backlinks, infographics, images, photos, and videos. Watch the video below as we talk about How to Write SEO Friendly Blogs, which is a core component of Search Engine Optimization.



How To Create SEO Friendly Blogs


First, you want to start by researching your keywords. Keywords are terms searched online through search engines. Certain keywords are searched more than others. As a result, websites that are ranked under keywords with greater search volumes, gain more traffic. 


The keywords you want to pick should come from your brand and its products and services. In today’s video, the example we follow is The Party Host Helpers. Keywords that apply to The Party Host Helpers, for example, are “party hosts”, “party host helpers”, and “hosting party”. 


Using keyword research tools, you can find the best keywords related to your brand and its services, and see how well it ranks for each keyword. Great keyword research tools include SEMRush, Google Keyword Planner & Google Trends, Keywords Everywhere, Majestic, Ahrefs, and KWFinder.

blog keyword research


Once you have run a report detailing where your website stands under its related keywords, pick out the keywords that you want to target for your website blogs. You want to target keywords that have greater search volumes since you want to increase traffic to your site. 


Tailoring your website blogs to these keywords will allow your website to rank higher on search engines such as Google, and as a result bring in greater organic traffic, leads, and customers.


With your targeted keywords chosen, next, manage how you will create and post your keyword targeted content. You will manage your keywords through topics and subtopics related to your products and services.


What is Blog Clustering?

blog topic clustering

Blog clusters, or topic clusters, are core topics relating to your products and services. Subtopics, or subcategories, are more specific topics that relate back to the core topic or blog cluster. 


On our website, we run digital marketing blogs called Momentum Mondays and Small Business Saturdays. Each article we feature on our blogs, are categorized under clusters. On Momentum, our blog clusters include Local SEO, Google My Business, and Google Adwords.  

Blog clusters can be featured on your website as pillar pages, with all of your relevant blog articles listed under each topic-based page.


When creating your blogs, you want to target a subtopic that relates back to an individual keyword that you wish to rank under.


How To Create Your Blog?


For each blog you write, you want to focus on targeting one keyword. Review the relevant keywords that are ideal for your goal. Want more traffic? Choose a keyword with a high monthly search volume. 


Once you’ve chosen a keyword, you want to establish a matching subtopic, or sub category. An example keyword for our digital marketing blog is “local seo for small businesses”. This would fall under our blog cluster, Local SEO


Our blog article, The Ultimate Local SEO Cheat Sheet for Small Businesses, serves as the subtopic that matches the keyword and relates back to the blog cluster.


Once you have your keyword and subtopic mapped out, you want to write the article. Of course, you need a blog title. Under your blog title, it is ideal to feature a short blurb detailing what the blog is about. You may not be able to come up with a blurb or short description until after you’ve written the article. How you do it is in your hands.


Before writing the article, you want to make sure you are well versed in the topic. You can do research on it beforehand, finding other reputable sources that you can cite and link back to. Finally, write the article. It is recommended to write at least 1000 words. The more content, the better it’ll be able to rank and receive traffic.


Throughout your article, use tags, backlinks, infographics, images, and videos. Cite and link back to other sources using anchor text rather than directly pasting URLs in the article.


Adding tags, backlinks, and other additional content to your blog adds greater detail to your written article, and contributes to your website’s reputability and authority.


Publishing and Sharing Your Blog

marketing a blog


Once you have written your blog, you want to proofread and edit it. Check your grammar, spelling, and punctuation. Proofread it as many times as you feel is necessary. You can also get someone else to read and review it. When you feel it’s ready to go live, go ahead and publish it.


Now, your blog is ready to be acknowledged by search engines. It will begin to rank under your targeted keywords and garner traffic. Share your blog on social media, as well as in email campaigns and other relevant blog articles.


Let us know if this was helpful. Comment below if you have any questions or concerns.


Happy Monday!

  • Mac Frederick
By Mac
April 27, 2020

Local SEO Management & Optimizations for 2020

Local SEO Management & Optimizations for 2020

In order to manage and optimize your business’s Local SEO, you want to focus on using platforms such as Google My Business and your business website. Those are the two key elements for Local SEO. This blog will mainly focus on Google My Business SEO Updates and other Local SEO Management & Optimizations for 2020. This involves consistently posting content, interacting with customers, responding to reviews, and providing business updates, all on a regular basis.

Watch the video we posted below and Subscribe to our YouTube for more videos like this!



Optimizations to remember to manage and grow your Local SEO in 2020, especially during the COVID Crisis.

  • Download and use the “My Business” App by Google weekly
  • Schedule weekly and monthly reminds to post to GMB & Social Media
  • Create, Update or Syndicate high quality citations or directories
  • Share Custom Google Review Link & Collect Reviews
  • Post to Google My Business (Pictures, Updates, Offers, Products, etc)
  • Update your GMB Information, especially regarding the COVID Crisis
  • Turn on your Messaging in the App, and respond to all Questions.
  • Geo Tag & Label All Photos to Your GMB Account
  • Get A Virtual Tour Using a 360 Camera or Matterport 
  • Increased Your Domain Authority through social bookmarks, citations, directories, blog outlets, and cheap/easy credible sources.
  • Create Local Website Pages for each location you own/manage.
  • Add Local Schema Markup to your website
  • Create & Optimize Content for each local page and listing  — (Images, Photos, Video, Blogs)


If you follow these recommendations using this blog and video then you can drastically increase your business exposure and traffic on Google with Local SEO.


A lot of these Local SEO Management & Optimizations using Google My Business can be found in our previous Momentum Monday Marketing Blog talking about Major Google My Business Updates during the Coronavirus.


Let’s begin … 


To ensure that you are consistently managing and optimizing the local SEO of your business, first, you want to create a content calendar, either on Google or elsewhere. 


In your calendar, set up daily or weekly reminders that notify you of when to work on your business’s local SEO.


Once you have that setup, download the Google My Business app on your phone. Log into your accounts on the app. This gives you the ability to manage your GMB accounts anytime and anywhere. You can create a GMB for free, or claim your listing if its already on Google.


Inside the Google My Business app, navigate to the “Manage Locations” tab on the right sidebar. 


Select the location of the business that you want to manage. Be sure to do the same, along with each following step, for every other listed location that you want to optimize.


There are several things you want to do to optimize your business’s local SEO. In the Home tab of your Google My Business listing, find the “Get more reviews” box located on the left sidebar. This gives you the option to request reviews from your customers or clients. Google now offers a custom URL you can share with customers and clients. This link directs them to where they can leave you a review on Google.


This article from ReviewTrackers talks about creating and using the Custom Google Review Link.


To request more customer reviews, select the “Get more reviews” box. This will open up a link that you can share. When opened, it will redirect to your Google My Business page where people are able to fill out a review of your business.


Here is a screenshot of Momentum Digital’s Google Review Link. If you like this content please write us a review, and we can for you as well if you comment your Google Review link below!

Custom Google My Business Review Link

In addition to requesting customer reviews, you want to create a post on your page that informs people about the current state of your business during the COVID crisis. Learn more about 


To create a post, simply navigate to the “Create post” box on your GMB page.


Next, you want to make sure that you make new posts every week. Post detailed up-to-date content that keeps people informed about your business’s current events, offerings, promotions, products, and services. You have the useful option to share all of your posts on social media, increasing your GMB page exposure.

GMB Covid Post Update

Here you can see a screenshot of the GMB Post Update about COVID.

As with posts, you want to upload photos and videos on a gradual weekly basis. Adding a cover photo to your GMB page, provides a visual representation of your business to potential customers and clients. 


Likewise, having an up-to-date gallery of photos and videos of your business’s services, products, events, and offerings helps people see what you are providing. 


In addition to photos and videos, consider uploading a virtual tour of your business. 


A virtual tour gives people the ability to see the entire space of your business, which is incredibly useful if physical location is an important aspect of your business, such as with office spaces, retail stores, restaurants, and the like. Check out Momentum 360 when thinking about hiring a Virtual Tour Photographer.

Virtual Tour for Google My Business


We talk about this and other GMB Content Updates in a previous blog.


Google My Business also gives you the ability to interact with customers through messaging. 

Messaging works through the Google My Business app. 


When you turn on the option to receive messages, your customers will be able to send you questions and messages regarding your business. 


Currently, the Question and Messaging option is closed due to the COVID crisis. 


Fortunately, you are still able to interact with customers in other ways with your Google My Business account. One way is by responding to customer and client reviews. Responding to reviews is a great way to keep a dialogue with your customers while also gaining more feedback on your services.


Currently, reviews are closed due to the COVID crisis as well.

Limited Google My Business functionality due to COVID-19

This article by Google talks about the COVID updates and how they may affect your business.


You want to further manage your business’s local SEO by tracking its Google My Business analytics. Through the “Insights” tab, which you can find on the right sidebar, you are able to track the analytics and performances of each specific feature on your page such as searched queries used to find your page, page traffic based on customer location, phone calls, etc.



In addition to using Google My Business to optimize your business’s local SEO, you want to focus on using your business website. One important way to enhance your business’s local SEO is through enhancing its domain authority.


Additional Local SEO Updates for Your Website


One of the bigger issues to tackle with SEO involves increasing your website Domain Authority by being recognized as an authority site by Google. 


The higher domain authority a website has, the greater its credibility. Domain authority is the search engine ranking development and credibility score of a website.


To get your domain authority increased, your website needs consistent placement of quality backlinks. 


Backlinks are links to your website from other websites. It works this way, because Google sees this as a website having more credibility. Other quality websites must link to your website through articles, posts, or tags.


Learn more about easy backlinking strategies from this article by Ahrefs.


In addition to getting your website’s domain authority increased, you want to add pages to your website specified for each location of your business. 


The location page should be linked out from your Google My Business page under the website listing. This should be done for every location GMB listing.


Each service, product, and location your business offers needs to have its own web page, with metadata and content explaining that page — therefore giving the page (the product, service, or location) the SEO it deserves to rank.


The final thing you want to do for your website, is add a local schema markup for each location page. You can have your website developer add local schema markups, or follow this tutorial by The HOTH.

Local Schema markup

Some final SEO techniques for 2020 involve social content and social bookmarking.


Ideally all small or local businesses want to take advantage of social bookmarking by creating profiles with your business information and a backlink to your website from other social sites. These don’t always necessarily give backlink domain authority credit, but they do send social signals to Google to help increase your credibility online to rank higher for SEO.


This article by Brandwatch talks about the Top 10 Social Bookmarks to use.


You want to make sure you are also using platforms such as Facebook, Yelp, and Bing.


Using Facebook, you are able to tag each local location of your business throughout posts. On your business’s Facebook page, tag the local location throughout your posts to give a local presence to them.


Likewise, make sure you’re maintaining your Facebook and Yelp pages just as you would your Google My Business page. Make consistent new posts and media content, get and respond to reviews, interact with your audience, and tag your business locations.


Thanks for reading our latest Momentum Monday Marketing Blog about Local SEO Management & Optimizations for 2020! Comment below if you have anything you would suggest or like us to add next time!


Happy Monday!

Mac Frederick

By Mac
March 30, 2020

FREE Money for Small Businesses from Google and Facebook during the Coronavirus Crisis

Free Ad Credits from Google & Facebook

Google and Facebook announced they will be giving away over $440 Million to Small Businesses.

Momentum Monday Marketing Blog by Mac Frederick



My take on the Small Business Grant and ad credits from Facebook and Google:


If you’re a small business and have advertised on Google or Facebook in the past two years then you have a decent shot at getting ad credit (it’s their form of a grant) to advertise more on these platforms.


No. I don’t think either of these companies plan on just giving out money. I do believe that these grants will be approved in the form of ad credits for future advertising on both of their ad platforms.


Many popular articles have been released within the past 2-3 days talking about this, such as CNBC talking about Google’s announcement of the ad credits, and Facebook’s announcement talking about their small business grant program.


Neither Facebook or Google have officially released their applications, but I assume they will be available in the near future.


Google announced that they are pledging $800 Million. This is how that money will be allocated.

  • $340 Million to Small Business Ad Grants if you have been using Google Ads since January 2019.
  • A $200 million investment fund that will help NGOs and financial institutions provide small businesses with capital
  • $250 million in advertising grants to help the World Health Organization and government agencies offer information on how to prevent the spread of COVID-19
  • $20 million in Google Cloud credits for academic institutions and researchers
  • Unspecified financial support to help increase production capacity for lifesaving equipment, including face masks and ventilators.


Facebook also announced that they are pledging $100 Million. This is how that money will be allocated.

  • Facebook said the grants will be available for up to 30,000 eligible small businesses in over 30 countries. That would be an average of $3,333 per business.


So what does this mean for small businesses?

This means that if you have advertised on either of these ad platforms since 2019 that you should apply.


I would suggest reading all updates and articles and following these companies on Twitter for announcements.


You can read Google’s announcement from their CEO Sundar Pichai on their website or his Twitter @SundarPichai.


You can read Facebook’s announcement on their website talking about their grant policy where you can sign up for updates.


I don’t know when these will be approved and officially released online. All I do know is that you should take advantage of any offer of free money or ad credits during a time like this.


Here are some other thoughts on what you can do as a small business owner in terms of marketing and advertising moving forward during this crazy Coronavirus Crisis.

  • Apply for any grants, 0% interest loans, ad credits and more.
    • Get money to help with cash flow to retain or attract new customers wherever possible.
  • Take time to reflect on your business. Create a SWOT analysis.
    • What are you doing right and wrong? What can you improve. Now is the time to think and plan.
  • Take action on the things you have needed to achieve or create in your business but never had time to.
    • This could be rebuilding your website, communicating with old customers, creating a new operational procedure, and more.
  • Rebuild your website and online presence.
    • Fix your page speed, make it mobile friendly, implement a better intake system.
  • Focus on SEO.
    • Audit your search engine presence and start creating a plan of action by fixing your website and local SEO.
  • Collect and review data.
    • Review your customer lists. Start segmenting customers and emails. Find out who your best customers are and how to get more of them.
  • Review your team and HR process.
    • Are you hiring and training correctly. Do you have the proper paperwork and infrastructure?


Thanks so much for reading. This is a very difficult and stressful time for everyone right now. So many businesses are closing and filing for bankruptcy. If you have any questions about these ad grants and free money from Google and Facebook just comment below!


Don’t panic. Don’t give up.


Now is the time to reflect, revise, and rebuild.


Thanks and Happy Monday!


Shop Small.

Mac Frederick

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