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July 27, 2020

Verify Google My Business Account with a Postcard

Learn How to Verify Google My Business Account with a Postcard

Welcome to another Momentum Monday. Today, we’re going to look at how to verify a Google My Business account using the postcard you receive at your business address.

 

 

Create a Google My Business Account

 

The first step is to create a Google My Business account if you have not already done so. You can do this on the Google My Business main page. Open an account with either an existing Gmail account or a premium Google account.

 

google my business page

 

If you are new to Google, you can create a brand new Gmail account or premium Google account here. After your account is created, use the same login information to create your Google My Business account.

 

Once you have created your Google My Business account, you can move on to the next steps which includes setting up your account’s basic information as well as verifying your account.

 

Setup Basic Account Information

 

Before verifying your account, you want to further set it up by filling out the basic information. This includes adding the account page name (your business name), your business phone number, your business location (address), and your business website.

 

The business address you add will be used to verify your account. Google will send a postcard to the address that you enter. 

 

This postcard includes a verification code that you will be prompted to enter to confirm your account. This not only verifies your account, but also confirms that your business has a valid location and address.

 

Verify Your GMB Account

 

Verify Google My Business Account with a Postcard

 

The final step is to verify your account using the code that appears on the postcard. The postcard will arrive in the mail at the address you enter for your business’s location. You should receive it within three to five days. Once you’ve received the postcard in the mail, take the verification code and enter it into your account.

 

To do so, log into your account. On your account’s home page, you should see a notification that reads “Pending Verification”. This notification gives you the option to enter the verification code on the postcard you receive. Simply follow the instructions. Select the option to enter the code. The following page will allow you to submit the code to successfully verify your account. 

 

Google My Business Account Postcard

Optimize Your GMB Account

When you submit the code, your account is instantly verified. From here, all you need to do is optimize your account. Add your business services, description, hours, posts, photos, videos, and bookings. For more information, see our blog on how to optimize your Google My Business account to further strengthen your account page and its SEO performance.

Add services to GMB

For more of our Momentum Monday blogs on digital marketing, SEO, and Google My Business, subscribe to us.

If you have any comments or questions, leave them down below. If this was helpful, let us know.

Happy Monday!

 

By Mac
July 13, 2020

Optimizing Google My Business for a Small Business Client

Optimizing Google My Business for a Small Business Client

Welcome to another Momentum Monday Marketing Blog! Today we’re Optimizing Google My Business for a Small Business Client. Doing so will help you generate more business leads, as well as rank higher on Google and get more page traffic.

People find your Google My Business page when they Google search for local products and services related to what you offer. Optimizing your page helps you garner more attention from people searching for your products and services.

 

 

Getting Started with Google My Business

This first obvious step is you want to log into your Google My Business account. On the account homepage, you’ll be able to see your page’s insights, reviews, ad performance, and Google Maps performance. You also have the option to add posts, similar to social media posts. You can message customers using available features such as Google Voice or directly using SMS. 

Google My Business Account

 

 

Adding Page Information to Google My Business

To increase your business leads, gain more traffic, and rank higher on Google, you want to add as much information about your business as possible to your page. Navigating to the “Info” tab on the left sidebar, you are able to add business categories, services, hours, etc.

Categories describe what your business is. You are able to add a primary category, as well as additional secondary categories. 

Adding GMB Categories

Google My Business Services 

Services are an important feature on your Google My Business page. You can add a number of services by creating separate sections. The different services you offer will fall under the various sections that you add. For example, one section would be “Cryotherapy”. The item name of the service you offer would be “Full Body Cryotherapy”. The item description would simply be a detailed explanation of the service you’re offering.

 

GMB Services

 

Attributes

 

The attributes that appear on your Google My Business page, are highlights about your company. For example, some important attributes may be “Women-led” or “Veteran-led”.

 

Business Description

 

A highly important piece of information is your business description. A detailed explanation about your business that describes what it is, what it offers, and what makes it unique is undoubtedly needed to garner interest in potential customers. You can take pre-existing descriptions from your business website, socials, or marketing information and add it here.

 

Posts & Photos/Videos

 

By creating posts, you can promote your business. GMB posts are very similar to what you post on social media. You can provide updates on your business and its offerings. This helps keep potential customers engaged in your business.

 

Likewise, adding photos and videos helps your business get more exposure and more recognition. 

 

Bookings

 

On your page, you are also able to let customers book appointments using providers such as Full Slate, Genbook, Setmore, and Shore.

Google My Business Booking Integrations

 

When optimizing your Google My Business page, make sure you’re adding photos and videos, responding to reviews, adding posts, getting a virtual tour done, and allowing bookings. Take advantage of everything that Google has to offer on your page. This will help you rank higher on Google and generate more traffic as well as business leads.

If you have any questions or concerns, feel free to leave a comment below. Thanks again, and happy Monday!

Thanks for taking the time to read and learn about Optimizing Google My Business for a Small Business Client. This is part of our Local SEO series with our Momentum marketing blogs. If you have any questions, comments, or concerns, feel free to leave them in the comment section, or contact us.

 

Happy Monday! 

Mac Frederick

mac@needmomentum.com

(215) 876-2954

By Mac
July 6, 2020

How to Add Business Locations to Facebook

How to Add Business Locations to Facebook

Welcome back to another Momentum Monday blog. Today, we’re going to look at How to Add Multiple Business Locations to Facebook, your Facebook business page. If you are a small business owner, whether a retailer or an agency, this will help you let your Facebook audience know where your local business locations are online and more.

Feel free to follow the video tutorial along with this blog. Be sure to check us out on our social media platforms, Facebook, Instagram, Twitter, and YouTube. Every week we post new blogs that help you optimize your business presence online and offline.

 

Getting Started with Facebook Business Location

The first obvious step you want to complete is to log into Facebook. Navigate to your business manager page. Simply click on the top right panel icon and find the Business Manager tab. You can also directly navigate to your business manager page here.

We will be following one of Facebook’s help articles for this blog. This will help us add and manage multiple store pages to your business manager.

Open up the help article here on a separate page.

 

facebook business pages

 

Once you have the help article open, scroll down to the Frequently Asked Questions (FAQs) located at the bottom of the page. Click the first bullet point, “Add Stores to a Pages Structure on Facebook”.

 

The key requirements you need to complete the following steps are:

Setting Up A Facebook Business Location

To set up a business location, open the Stores page on your business manager account. 

Choose the specific business profile that you want to use. Simply navigate to the icon in the top right corner. When you select it, your business profiles should drop down. Choose the correct one.

In the left hand panel, navigate to the Stores tab, and open the page.

Once on the Stores page, select the green “Get Started” button at the bottom of the page.

 

Choose your facebook page

 

On the new page, you are given the ability to choose what will be your main page. This will be the business profile you are using. Every new store you add will be linked to this main page. You will be able to edit and manage all of your new stores from this main page as well.

 

If your current main page has an address, you will need to remove it. Since the main page represents the entire business rather than a single store, it isn’t eligible to have an address. Your store addresses will be attached to each respective store page added under the main business page.

 

To remove the current address, check the box at the bottom of the page labeled “Remove address and make (your business profile name) my main page.”

 

Once you check this box, you will be given a new option to make the current address a new store page. Select yes, and navigate to the “Next” button in the lower right hand corner.

 

On the following page, you will be told that the store page can’t be created without additional details. Simply click the lower green button labeled “Add Store Details”.

 

On the next page, you want to navigate to  the green icon in the upper left corner labeled “Add Store”

 

The lightbox that follows provides a step-by-step guide that you can use here if you need extra help adding a store.

 

Add facebook stores

 

Hit the “Next” button to continue. You will be given the options to add your store details manually, add multiple stores in bulk, connect via API, or connect an existing store page.

We’re going to add the store details manually. On the following page, fill out your store name, store ID, location descriptor, address, phone number, and WiFi network. On the next page, you will be required to fill out the page username, your business’s subcategories, business hours, and price range.

 

add facebook store

 

When completed, save your work.

Final Steps to adding your Facebook Store.

For each additional store that you want to attach to your business, follow the steps above. Make sure you’re using accurate and complete information from your Google My Business page.

If you have any questions or comments, feel free to leave them below. Follow us on social media, and stay tuned for next week’s blog.

 

We hope this helped! If you have any questions or comments, be sure to leave them down below. 

 

Thanks for taking the time to read and learn How to Add Business Locations to Facebook. This is part of our Facebook blog series with our Momentum marketing blogs. If you have any questions, comments, or concerns, feel free to leave them in the comment section, or contact us.

 

Happy Monday! 

Mac Frederick

mac@needmomentum.com

(215) 876-2954

By Mac
June 23, 2020

How To Add Google Tag Manager To A Squarespace Website

How To Add Google Tag Manager To A Squarespace Website

Welcome to another Momentum Monday! Today we’re going to look at how to add Google Tag Manager to your Squarespace website. Google Tag Manager allows you to oversee all of the tags featured on your website under one platform. Using features called containers, GTM can track data on your website such as conversions, remarketing, site analytics, and the like.

 

Getting Started with Google Tag Manager

To begin, you will need to create a Google Tag Manager account. You can easily do so using an existing Google Business account or Gmail account. If you already have an account, simply login. Once inside GTM, you will see that it gives you the ability to have multiple manager accounts. You can make different accounts based on what you intend to use them for. In this tutorial, we’re using an account to place, what is called a GTM container, on a Squarespace website. A container is code that includes all of the tags, triggers, and variables on your website.  You will be placing a GTM container on the backend of your Squarespace website.

How to Setup and Index Your Squarespace website using Google Search Console

 

 

To create a new account, select the Create Account button in the top right corner. When creating your account, be sure to fill out the information, such as account name, location, and container name. Since you are creating this for your website, when choosing the target platform, select Web.

 

google tag manager creation

 

Finally, hit the Create button, and accept the GTM Terms and Conditions. Immediately after accepting the Terms and Conditions, the GTM installation code should pop up. This will need to be copied and pasted into your website’s header and footer.

 

create gtm account

 

 

Finally, hit the Create button, and accept the GTM Terms and Conditions. Immediately after accepting the Terms and Conditions, the GTM installation code should pop up. This will need to be copied and pasted into your website’s header and footer.

Installing GTM on Your Squarespace Website

Login to your Squarespace website, navigate to Settings, and then Advanced. From there, navigate to Code Injection. On the left sidebar, you should see the header and footer of your website. To install the GTM container on your website, copy and paste the header code from GTM into your website header box. After, copy the body code from GTM into your website footer box. Finally, save your Squarespace website.

adding gtm code

Testing Your GTM Code

 

To make sure the container is up and running, you want to test it. There are two ways you are able to test if the Google Tag Manager container is working properly. 

 

Head back to your Google Tag Manager account. Navigate to Workspace, and select the Preview button in the top right corner. Now, simply refresh your website page. You should see the Google Tag Manager preview on your website, which means the container has been properly installed.

 

You can also test the container by using the Google Tag Assistant Chrome extension. This allows you to verify Google tags that have been placed on pages. Download the Tag Assistant extension. This only works on the Google Chrome browser. Once the extension has been downloaded, make sure to enable it. Refresh your website page. The tag assistant should display that the GTM container is active.

 

We hope this helped! If you have any questions or comments, be sure to leave them down below. 

Happy Monday!

 

Thanks for taking the time to read and learn How to Add Google Tag Manager to a Squarespace website. This is part of our SEO marketing blog series with our Momentum marketing blogs. If you have any questions, comments, or concerns, feel free to leave them in the comment section, or contact us.

 

Happy Monday! 

Mac Frederick

mac@needmomentum.com

(215) 876-2954

By Mac
June 9, 2020

How To Setup and Index Squarespace Websites Using Google Search Console

How To Setup and Index Squarespace Websites Using Google Search Console

Want more people to find your Squarespace website on Google? Well, welcome to another Momentum Monday where today we’re going to look at how to setup and index Squarespace websites using Google Search Console. This will allow your website to rank higher on Google, as well as show up under Google searches related to your products and services, or brand name.

How to Setup and Index Your Squarespace website using Google Search Console

Getting your website scanned, crawled, and indexed by Google requires you to connect your Squarespace website to the Google Search Console using a premium Squarespace account as well as a Google account. We’ll look at how to complete each step in detail to successfully get your website indexed by Google.

 

 

Getting Started with Squarespace Basics

You most likely already have a Squarespace website and account since you’re reading this blog. If not, make sure to create a Squarespace account

 

squarespace seo

Next, in order to connect to your website to the Google Search Console, you will need a premium Squarespace account. If your Squarespace account isn’t premium yet, you will need to upgrade to a premium plan to continue. Your Squarespace account falls under premium if it is either a Business or Commerce plan. On the other hand, a Personal Squarespace plan doesn’t include the same features and integrations, so you won’t be able to complete the steps to get your site indexed with Google Search Console. 

 

 

Additionally, you will need to have a published website under your account with an activated domain. This means that your account cannot be running on a trial. Search engines hide trial websites, so this won’t work if your Squarespace website is not published and live

 

Google Search Console Basics

 

To use the Google Search Console, you will need a Google account. You most likely already have a Google account. If you don’t have a Google account, you can create a free Gmail account or a premium Google Business Account

google search console seo

 

Using your Google account (make sure you’re already logged in), setup an account with Google Search Console. On the Google Search Console main page, simply click the Start Now button. Once logged in to the search console, you can take a tour of the backend and its settings. 

 

Preparing Your Squarespace Website

 

Before you connect your Squarespace website to the Google Search Console, you want to make sure that any website page passwords are removed.

Disabling any site-wide passwords or page passwords is important, as the passwords prevent Google from indexing your content.

 

You also want to make sure that your Squarespace website is running under a paid account instead of a trial account. Since search engines hide websites operating under a Squarespace trial account, upgrading to a plan and publishing your site is necessary.

 

Additionally, before you connect your Squarespace website to the search console, ensure that your website is properly connected to its third-party domain if applicable. For the best results, we recommend waiting 72 hours after you connect your domain before verifying it with Google Search Console.

 

Indexing Your Website with Google Search Console

 

Now, you’re ready to connect your website to the Google Search Console. First, log in to your Squarespace website. Navigate to the Analytics page from the Squarespace Home Menu. On the sidebar Home Menu, click Analytics. On the Analytics page sidebar, you’re going to see Search Keywords. Follow through to that page. You will see the Google Search Console feature that allows you to connect your website. Click the Connect button to begin. Next, a page will pop-up that allows you to log into your Google account. Log into the Google account that you want to connect your website to. Review the permissions, then click Allow. It can take up to 72 hours for the data to populate. If you’re having trouble connecting to Google Search Console, try authorizing through the Connected Accounts panel.

 

Next, you’re ready to index your website. By submitting a sitemap, you provide Google Search Console with your site’s publicly available page URLs and image metadata. All Squarespace sites automatically generate a sitemap.

 

On the Google Search Console dashboard, select the site you’d like to index from the property menu in the top left corner. Click Sitemaps, and on the following page, under Add A New Sitemap, enter your website URL. Add “/sitemap.xml” to the end of your website URL before submitting. 

google search console sitemap

 

Finally, click Submit to request Google to index your site.

 

Google Search Console may place restrictions on some pages of your website. This is normal, but isn’t a problem since the restricted pages are not meant for website viewers to see or interact with. These pages are for internal use only, and are not meant to be indexed. 

 

You will be notified of any restrictions in a message explaining that some parts of your URL are “restricted by robots.txt” when verifying your website.

 

After 72 hours, check back to see the status of your sitemap submission.

By then, your website should be successfully indexed, and you should start seeing keyword data show up in your Squarespace account.

 

Thanks for taking the time to read and learn How to Setup and Index Squarespace Websites Using Google Search Console. This is part of our SEO marketing blog series with our Momentum marketing blogs. If you have any questions, comments, or concerns, feel free to leave them in the comment section, or contact us.

 

Happy Monday! 

Mac Frederick

mac@needmomentum.com

(215) 876-2954

By Mac
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