Google announced two new ad formats for retail and brand advertisers ahead of the holiday shopping season. These ad formats deliver shopping experiences on third-party sites, in Google Image search, and in Google Search. By using these two new ad formats, you should be able to increase your clickthrough rates and conversions in your shopping campaigns….

Trying to stay ahead of the game? Is something not quite right with your business? Need to stay ontop of your goals?  A SWOTT analysis can be a great way to organize your company and make the proper business decisions that are vital to your company’s future. This week’s Momentum Monday blog will give you…

“Work smarter, not harder” should be kept in mind when creating content for your company’s media platforms. In 2018, there are more ways to produce and display content creatively across a wide span of social media platforms. Although having more technology is great, society’s attention spans are becoming shorter. The hard work an employee or…

Everyone’s had their fair share of bots following their instagram, but getting the attention of real people and engaging them to become frequent likes and potential customers is harder than it seems to be…   Tasteful and Trendy Followers are your Friends The social media world is full of companies and public icons posting perfectly…

When I joined Momentum Digital and I was getting my feet wet with video editing, I hated using plain old straight cuts for transitions. The majority of my free time was spent typing “cool video transitions” into YouTube and digging deep into the archives. There was a common theme that arose from my research… Altering…

Introduction When making a website it is very important to consider the  overall goals for what actions you want users to ultimately take. These goals can be the core of your SEO efforts which allow you to figure out your main key terms you wish to drive traffic to. Once you have figured out your…

Problem (Or I guess from an optimist’s perspective, Goal):  “I just need, need, need more leads! I’m great at sales and closing deals, it’s just getting more qualified leads is what I truly need to grow my business” … (Who hasn’t heard that one before from a business owner?) Solution: Landing Page funnels. As every…