In this week’s blog, learn more about Instagram’s new feature for business accounts – the Instagram Creator Account!
Do you use CallRail for your small business? In this week’s blog, we will discuss how to add a new user to CallRail reporting.
Are you a busy small business owner? Do you wish that there was an easier way to track and record your business’ phone calls? If so, keep reading to learn about our favorite platform for call tracking!
When you are a busy small business owner who is always on the go, it can be hard to keep things organized. With so many different calls and phone numbers to keep track of, it can all seem very overwhelming.
Although social media and email are on the rise as a form of communication for business owners and customers alike, phone calls are still extremely important in running any business.
As many of us now have mobile devices, people are more likely to click to call your business directly on their cell phones from the local listing results.
In fact, a recent study found that 57% of consumers prefer to talk to a real person directly when they have a question. As well as 47% of those searching for a business on their mobile device have admitted that they will look for a different business if the business does not have an easily accessible phone number online.
With numbers that high, having an easy and reliable way to answer phone calls is a must.
There are many solutions to this issue, but our favorite is a platform called CallRail!
Read more to learn more about CallRail, how to create a CallRail account, and how to add a new user to CallRail reporting.
Before we dive into creating a CallRail account, let’s first review what CallRail is.
CallRail is a call tracking, recording, and analytics platform. CallRail’s main priority is to help your business increase ROI, or return on investment.
CallRail can assist your business in converting more customers in a multitude of ways! Some of the top things CallRail can do includes:
Call Tracking and Analytics. With this feature, CallRail will track where each phone call came from. This allows the platform to pinpoint which campaign the call originated from, in turn letting you view the success of each tactic.
Dynamic Number Insertion. This feature works like magic! CallRail will automatically update the phone number on your website depending on how the user landed on your page. For example, a user that found your website through Google Ads will receive a different number to call than those who found your website through Facebook Ads. This makes campaign conversion tracking easy.
Tracking User Journeys. Once a user lands on your website, CallRail can track their entire journey from start to finish. Now, you can know exactly which actions are being taken on which ads, landing pages, or even website pages.
Multi-Touch CPL Report. These reports will tell you how much you are spending to generate phone calls based off of ad spend on platforms such as Bing, Google, etc.
Setup New Numbers. This allows you to create new call tracking numbers for your various campaigns easily.
Record Phone Calls. This allows you to easily record phone calls to improve customer service and sales tactics.
And this is only the main features – there is much more you can do with a CallRail account.
Does it sound like something your business could benefit from? Read on to learn how to create a CallRail account.
To create a CallRail account, go to www.callrail.com
Once on the site, locate the blue “Get Started” button.
CallRail is not a free platform. Signing up comes with a free 14-day trial, no credit card needed.
The first step to creating your new account is to insert a work email and create a password for your account.
Next, CallRail will ask you for your name, your company’s name, and your phone number. It will also ask if you provide marketing services to clients.
Click “Start Trial” to create your CallRail account.
Once your account is created, you will be redirected to the CallRail dashboard. Here is a quick overview of the dashboard:
“Activity” shows the latest activity on your account. This activity includes:
The Reports tab breaks information down by Acquisition and by Behavior.
In terms of Acquisition:
In terms of Behavior:
The Tracking tab shows…
Calls & Texts:
Forms is a premium feature that will require a higher-end package to access.
The Settings tab is where you will find, you guessed it, all of your account’s settings.
This tab features Integrations, Workflow Tags, and Notifications.
Integrations allow you to connect other platforms you may be using – like Google Analytics and Slack – with CallRail for notifications and reporting.
Workflow Tags helps you organize your contacts with different labels such as conversion, customer, lead, etc. These can be customized to fit your specific business type.
Notifications let you enable notifications for you as well as your team.
Before we move on, there is one more thing to review – pricing.
Pricing is obviously a huge factor for a small business owner. There are 3 different pricing tiers to choose from that includes different features. See below for the options and click here to compare the packages side-by-side.
Let’s move on to adding your team, or your clients, to CallRail.
Once logged into CallRail, make sure you have selected the correct company to add a new user to.
Next, navigate to Settings > Manage Account > Users
Select “All Users” then “Create New User.” From here, you can select which type of user you would like to create. For our case, we want to add this user to our CallRail reporting, so we will be selecting “Reporting.”
From here, insert the person’s name and email address. Then select “Next.”
Then, it will ask if you would like to email the user a link to create their own password or if you would like to create a password for them.
Once the user is created, it will give you the opportunity to set up notifications for the user via email for things like first-time callers, voicemails, text messages, and more.
Select the desired notifications settings. You can also have a company summary sent to this user daily, weekly, or monthly that provides them with an overview of the account.
Hit “Create” to complete your selections.
And just like that you have successfully created a CallRail account and added a new user to your reporting!
Have you ever used CallRail before? Did you find this helpful? Do you prefer a different tracking platform?
Leave your questions and comments below!
See you next Monday for another Momentum Monday blog!
This week, learn how to add Google Analytics tracking and optimize the SEO of a Weebly Website in 5 minutes or less.
Happy Monday! We hope that you had a safe and happy 4th of July weekend.
We are back today with another digital marketing how-to tutorial.
This week, we are focusing on a web hosting service that we have never spoken about before on a Momentum Monday blog – Weebly.
Weebly is one of the most used web hosting services next to other services such as GoDaddy and HostGator. Currently, it has over 250 million unique visitors every month and hosts over 30 million websites worldwide.
Websites are great, but what is a digital marketer’s best friend? Tracking and SEO!
Even if you have no experience with Google Analytics or SEO, Weebly makes it easy to implement these tools on your website!
Read more to learn how to connect your Google Global Site Tag to your site for tracking purposes and how to easily add SEO keywords to your website.
First things first – let’s get a refresher on the importance of Google Analytics tracking and SEO for your website.
Google Analytics is a free web analytics service offered by Google. This service was created to help you easily track the traffic on your website. For a small business owner, this knowledge could make or break your business.
At Momentum, we are Google partners, so we love Google tools. Some other amazing Google platforms small business owners should be utilizing include Google My Business and Google Adwords.
There are many reasons why you should be using Google Analytics as a small business owner, but some of the main reasons include:
Basically, Google Analytics helps you eliminate the guesswork!
Let’s move onto our friend, SEO. SEO stands for Search Engine Optimization. SEO is basically how your business is found online by potential customers. And the best part? It is free.
Why focus on SEO? Some things to keep in mind for small business owners are:
Now that you know why these things are important, let’s move on to how to add them to your Weebly Website!
If you don’t already have a Weebly website, now is the time to create one! You can do so by going to www.weebly.com/signup. If you are looking for a bit more guidance, check out this awesome video that will walk you through creating your own Weebly site.
If you already have a Weebly site, log into your account now.
If you don’t already have a Google Analytics Account, you should create one now before moving forward. You can quickly and easily make one here.
Again, if you are looking for a step-by-step guide, this video guide is super extensive and helpful for a first-time Google Analytics user.
If you already have a Google Analytics account, log into your account now.
Once you are in your Google Analytics account, navigate to Admin, which is located at the very bottom of the menu on the right-hand side of the screen.
Once in the Admin tab, you will be redirected to a screen with 3 main columns – account, property, and view. For the sake of this tutorial, we will be sticking to the “property” column, located in the middle of the screen.
Within the property column, find “Tracking Info.” Once selected, a drop-down menu will appear. Select “Tracking Code.”
Google will bring you to a new page with your very own Google website tracking code. In order to install this onto your Weebly site, copy and paste the section of the code located under the words “Global Site Tag.”
Leave Google Analytics and navigate back to your Weebly website.
Once logged in to your Weebly account, select the “Edit Website” box in the upper right-hand corner to edit your site.
Once selected and redirected, select “Settings” from the toolbar at the top of the page.
On the Settings page, locate the menu on the left-hand side of the screen. Find and select “SEO.”
Once opened, you will see Weebly’s built-in SEO optimization options for your site.
The options include:
After you have optimized the SEO and inserted the Google Analytics tracking code, find the blue “publish” button in the upper right-hand corner to save your changes.
Just like that, your Weebly website is now optimized and ready to go!
Thanks for reading! If there is anything else you’d like to learn about Weebly, or any other web hosting service, leave it in the comments below and we will write future blog about it!
See you next week!
In this week’s blog, learn how to get free Facebook page likes from past Facebook Ad engagements in 2 minutes or less!
Learn more about Facebook Event advertising in this week’s episode of Momentum Mondays …. a weekly video training series on digital marketing.
This week we are covering how to create a custom Facebook event audience for targeted digital advertising purposes.
Does your business or clients’ business frequently have events? Facebook Event advertising is a great tool that you should be utilizing in order to get your event in front of the right people!
How is this possible you might ask? One simple way is by creating custom event audiences in Facebook Ads Manager!
Creating custom event audiences will also allow you to target people who have already attended past events that your business has thrown or who were interested in previous events you’ve held.
Utilizing Facebook custom audiences is better than utilizing cold audiences because it ensures that this is an audience that is highly targeted based off of their previous actions. This makes them more likely to perform the action you want them to perform on your ad.
Because of how many users Facebook has – over 490 Million users monthly – the Facebook event space is highly competitive. Last year alone, there were over 38 million Facebook event pages created.
Make your Facebook Event Ads stand out amongst the rest by using a custom Facebook Audience.
INSERT VIDEO HERE
Read below for 5 easy steps to creating a Facebook custom audience list!
In order to access your Facebook Ads information, you first need to navigate to your Facebook Ads Manager.
Want to learn more about navigating Facebook Ads such as how to change your Facebook Ad Account Spending Limit or how to use Facebook Ads to remarket.
From this tab, we will create the Custom Audience, name it, and launch the adset.
This is going to be new adset that is going to target a new audience, so we are going to create a new custom audience
Then there is an option to use Facebook Sources instead such as a video or a lead ad form. For this tutorial, we will be selecting “Events”
3. Once “Events” is selected, you will be brought to another window that will give you the option to add people to your audiences.
For this option, we want to add people who have either said that they were “Going” or “Interested” in a previous event on the page.
4. Next, it will ask you to select the page you would like to pull previous events from. If you only manage one page, there will only be one option.
If you have numerous pages, use the drop-down menu to navigate the list until you find the desired page.
5. Once the page is selected, it will ask you which previous event you would like to pull the audience from. For this option, you can select one event, multiple events, or all previous events.
6. Once this is complete, we want to name the custom audience. For this, it is best to name the audience something that will quickly help you identify which audience is which.
For example, we selected “(name of the page) – all events audience” for our custom audience group.
7. Lastly, select “Create Audience” to create your audience
Once your audience is created, you will have the option of finding new users similar to your existing custom audience users or to move on to creating an ad with your custom audience.
To create a Lookalike Audience, Select the first option.
From here, Facebook will generate a few fields for you to complete:
For example, our lookalike audience is 1% of our selected location who are based on the custom audience’s likes, dislikes, and intent on Facebook.
Once completed, select “Create Audience.”
Once we have created the custom audience, it will need to be narrowed down to the exact people you want to target. You want to ensure that those in this group are the perfect fit for this event.
To do this…
There you have it! You are now ready to publish your ad to bring in leads!
Want to learn more about Facebook Ads or Facebook Events? Let us know below!