In this week’s blog, learn how to get free Facebook page likes from past Facebook Ad engagements in 2 minutes or less!
Learn more about Facebook Event advertising in this week’s episode of Momentum Mondays …. a weekly video training series on digital marketing.
This week we are covering how to create a custom Facebook event audience for targeted digital advertising purposes.
Does your business or clients’ business frequently have events? Facebook Event advertising is a great tool that you should be utilizing in order to get your event in front of the right people!
How is this possible you might ask? One simple way is by creating custom event audiences in Facebook Ads Manager!
Creating custom event audiences will also allow you to target people who have already attended past events that your business has thrown or who were interested in previous events you’ve held.
Utilizing Facebook custom audiences is better than utilizing cold audiences because it ensures that this is an audience that is highly targeted based off of their previous actions. This makes them more likely to perform the action you want them to perform on your ad.
Because of how many users Facebook has – over 490 Million users monthly – the Facebook event space is highly competitive. Last year alone, there were over 38 million Facebook event pages created.
Make your Facebook Event Ads stand out amongst the rest by using a custom Facebook Audience.
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Read below for 5 easy steps to creating a Facebook custom audience list!
In order to access your Facebook Ads information, you first need to navigate to your Facebook Ads Manager.
Want to learn more about navigating Facebook Ads such as how to change your Facebook Ad Account Spending Limit or how to use Facebook Ads to remarket.
From this tab, we will create the Custom Audience, name it, and launch the adset.
This is going to be new adset that is going to target a new audience, so we are going to create a new custom audience
Then there is an option to use Facebook Sources instead such as a video or a lead ad form. For this tutorial, we will be selecting “Events”
3. Once “Events” is selected, you will be brought to another window that will give you the option to add people to your audiences.
For this option, we want to add people who have either said that they were “Going” or “Interested” in a previous event on the page.
4. Next, it will ask you to select the page you would like to pull previous events from. If you only manage one page, there will only be one option.
If you have numerous pages, use the drop-down menu to navigate the list until you find the desired page.
5. Once the page is selected, it will ask you which previous event you would like to pull the audience from. For this option, you can select one event, multiple events, or all previous events.
6. Once this is complete, we want to name the custom audience. For this, it is best to name the audience something that will quickly help you identify which audience is which.
For example, we selected “(name of the page) – all events audience” for our custom audience group.
7. Lastly, select “Create Audience” to create your audience
Once your audience is created, you will have the option of finding new users similar to your existing custom audience users or to move on to creating an ad with your custom audience.
To create a Lookalike Audience, Select the first option.
From here, Facebook will generate a few fields for you to complete:
For example, our lookalike audience is 1% of our selected location who are based on the custom audience’s likes, dislikes, and intent on Facebook.
Once completed, select “Create Audience.”
Once we have created the custom audience, it will need to be narrowed down to the exact people you want to target. You want to ensure that those in this group are the perfect fit for this event.
To do this…
There you have it! You are now ready to publish your ad to bring in leads!
Want to learn more about Facebook Ads or Facebook Events? Let us know below!
Welcome back to another Momentum Monday blog! In this week’s blog, learn how to positively increase your Google Adwords experience to make the most out of your Google Adwords efforts.
Learn How to Create Facebook Lead Form Ads in 15 Minutes with Mac Frederick — Founder & CEO of Momentum Digital
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