How-To’s

August 13, 2018

Top Five Ways to Reuse Old Content

“Work smarter, not harder” should be kept in mind when creating content for your company’s media platforms. In 2018, there are more ways to produce and display content creatively across a wide span of social media platforms.

Although having more technology is great, society’s attention spans are becoming shorter. The hard work an employee or business owner puts towards writing a blog post, creating a video, or designing graphics will most likely go to waste because society is so used to scrolling through their feeds as fast as they can and forgetting about the content they create.  

Re-using content is not a cheap or lazy way of advertising, it is a smart way of reaching a wider audience, maximizing the value of effort put towards the product, and improving your SEO.

  1. Cutting Clips

If your company is using video to advertise a product, maximize your effort by only using the best shots of a previous video on various social media accounts.  Shorter clips get more coverage because audiences will pay attention to the entire video. Highlighting the best parts of video will not only emphasize the important parts of your company but also advertise more effectively. The most prominent parts of past videos will engage more specific audiences across Twitter, Instagram, and Facebook.

  1. Turning Old Blogs into Podcast

Want to repurpose any old blogs? Podcasts are the perfect way to spread your content to a wider audience. We live in such a fast paced world, that people don’t always have time sit and scroll through blog posts. Use your voice and minimal technology to get people listening to what your company has to offer. Podcasts are a new, fresh way to create and make people listen to what you have to say and you don’t even have to think of new content because you may already have old blog topics. Podcasts can generate more personality to a company and more viewers will be intrigued to listen (instead of read) to what you have to say because all they have to do is press play.

  1.  Plan Ahead

When you create new content, think of ways that a blog or video can be reused. You can save a lot of money if you create content with the purpose of rearranging and reusing it in different way. Try listing out the possible ways you can advertise your business in the most effective way before jumping into something right away. Just by taking a few seconds to figure out ways to maximize your content could save you a lot of time and money.  

  1.  Revoicing Your Message

Setting a new focus to an old blog or video can grab the attention of a wider variety of people. By possibly taking out the voiceover on a commercial or rewording a blog, you can expand to new audiences in more ways than you originally planned. You can revoice a  video clip through adding using a different language, showing off a different feature or service of your company, or phrasing the context in a better way.

  1. Turning Content in Questionnaire

Using an old blog or file into an interactive questionnaire increases the chances of a viewer staying engaged. Use softwares like Outgrow to develop a creative and insightful quiz to help and inform your client in the most effective way. A quiz will grab reader’s attention and make the process of viewing your company’s content more personalized. 


Repurposing content is all about efficiency, creating your brand, and increasing conversations. So many small business owners forget that this is a vital tool to getting the most out of their personal effort, time, and money.

Im a Olivia from Momentum, if you would like more tips and tricks on repurposing content  feel free to leave a comment.

By Mac
June 11, 2018

How to Engage and Grow Organic Followers for the ‘Gram’

Everyone’s had their fair share of bots following their instagram, but getting the attention of real people and engaging them to become frequent likes and potential customers is harder than it seems to be…

 

  1. Tasteful and Trendy Followers are your Friends

The social media world is full of companies and public icons posting perfectly edited and original content. ~Hellooo have you seen these instagram models?~ Get with the times. The basis of any company’s organic following is the content  posted, using other marketing advice may help increase followers but, followers won’t stay unless your feed is fire.

There is no doubt that instagram is more competitive than ever.  Play around with free apps such as VSCO, FaceTune, or Gliche. Go beyond filters on these apps and mess around with tools like exposure, contrast, grain, etc.  All of these applications can instantly create better photos that come off aesthetically pleasing to one’s eyes. Figuring out what images your audience enjoys will enhance your number of followers instantly.

Don’t over edit and stay away from the Instagram app’s harsh, unprofessional filters. Instagram filters typically out of trend and noticeable to viewers. Followers want to follow things they’ve never seen before, it’s what keeps them liking and waiting for your next post.  If your stuck trying to figure out what’s in right now content wise, base it off of popular pages that relate to your brand. Focus on color themes, and page looks like once you master the skill of editing photos. The general look of the page can really determine if someone follows or not.

 

  1. Find your inner ‘stalker’

Let’s be real, at one point or another you’ve for sure sunk into the deep depths of your favorite celebrity, best friend, or ex-partner’s ‘gram-feed’ trying to dig up gossip or understand more about them. Personal profiles are, for the most part, a reflection of who people are or what they want to be seen as. When your first starting out on social media, it’s key to look at followers pages to find out what they ~ vibe~ .  No matter what you’re doing business wise, looking through a potential customer’s feed is essential for market research. Simply giving a five-second look through someone’s feed can help improve what you’re producing.

Another part to ‘stalking’ instagram followers is liking photos that relate to your content, commenting on posts you like, and liking their comments back. This shows the followers that whatever business you have is not some huge corporation that doesn’t have time to take their concerns into perspective. Even screenshotting a public profile’s trendy picture and editing it can be a great way to connect with people and increase following.

 

  1.  To Post or not to Post?   

When in doubt… POST. Staying relevant is important in order to keep the followers and grow them.  But don’t over post. Learn proper Insta etiquette. Don’t act like your mom when she first discovered Facebook and post every 10 minutes about what new Zumba workout she tried or TLC show she just watched. No one cares that much or wants their feed clogged (even if it’s your own mother).

Post your best photo to your page ONCE a day (the most liked photos are posted between 1-4 pm on weekdays and 8 pm on weekends). Post a reasonable amount on the instagram story, around five times — this will have your business on followers minds 24/7. If you skip posting for multiple days, people will start to find your company irrelevant.

 

  1. Communication is Key

  Say goodbye to the old days of calling a customer service number — people are using DMs to ask questions, engage, and show interest in business. Make sure to respond, it’s the quickest way to interact with your company’s community. Frequently check direct messages to accept and chat with people. The best companies are always responding to people and making sure they are certain of choosing the product or service. Respond to comments, ask leading questions, and grow a bond between customer and business.

Besides followers sliding into DM’s, message and reach out to people to promote your product or service. For instance, I’ve been running an account for tour pages (shameless plug: @urbanadventuresmiami @nolatourhub @phillytourhub) so, it was vital for me to DM hotels, travel bloggers, and photographers to post something about my pages or use my photos. Asking is simple, the worst they can say is no. Who knows, they may want to work with you or may follow you which will make your page seem more legitimate to followers if big names are following and promoting. Keep your page active through communication.

 

  1.  Find a Niche

At first, trying different things to see what gets the most likes can be strangely frustrating and kind of hurtful. I often find my feelings a little hurt when a post I think is on point gets below average likes. Something that you like may not be something everyone enjoys. Post a few different things and figure out what gets the most likes, you’ll probably be super surprised. Whatever it is, stick with it and replicate images similar to that. Find what you’re good at creating content for,, doing something you’re good at will get more likes because you master one style instead of multiple. More real people will see this and eventually , you could become people’s go-to instagram page for that service or item.  

No one said organic followers was easy. It’s extremely difficult in such a complex cyber world we’ve all come to rely on for a multiplex of things. You have to stay up with the competition and consistently be sharp on what’s popular. Stay engaged and active on the gram and the real followers and big bills will follow.

By Mac
May 7, 2018

Liven Up Your Video Transitions w/ Speed Ramping!

When I joined Momentum Digital and I was getting my feet wet with video editing, I hated using plain old straight cuts for transitions. The majority of my free time was spent typing “cool video transitions” into YouTube and digging deep into the archives. There was a common theme that arose from my research… Altering the speed at the beginning and end of each clip is an easy and effective way to jump from clip to clip without being cheesy or boring. Take a look at this short Premiere Pro tutorial to see how to use speed ramping in your videos, and exactly what the end result looks like.

The key in this whole process is being subtle about it. You only want to select a small part of the clip to speed up. That way the eye can hardly perceive that action that is happening.

It is also very important to note that you’re going to want to shoot in at least 60 frames per second for this to work. Of course if your camera is capable of shooting in 75 fps or even 120 fps, that will give you even more room to play around with time remapping. Conversely, if your camera only shoots in 24 or 30 fps, you’re not going to be able to get that ultra smooth slow motion, but you can still speed up clips to achieve the same effect.

Your first step in the process is, and will always be, selecting all your clips, right clicking and going into Modify> Interpret Footage. From there, you’re going to select “Assume this frame rate” and input 24 into the text box.

Viola, all of your clips are in slow motion!

From there, drag and drop your clips into the timeline. You will see a small button in the top lefthand corner of the clip that says “FX”. If you right click on that logo, you are presented with three options. You’ll want to select “Time Remapping” which will turn on the speed ramping function.

After selecting Time Remapping, use the hotkey ‘P’ to select your pen tool. Find the point in the clip that you want to start (or end) the speed ramp and click on the line. You’ll see a marker drop on the clip. The marker splits the clip in two portions. If you select the move tool again (V) you can now manipulate either side of the marker to increase or decrease the speed of the clip.

For this tutorial, I increased the speed to 1000%, but only for a split-second. This small and subtle movement allows you to cut to a different clip without a harsh straight cut. It is also advisable to try to cut two clips in which the camera is moving in the same direction… as in two clips where the camera is moving away from the subject, two clips that are both moving left to right, and so on and so forth.

If you need visual representation of this action, take a look at the video. I break it down further and you can see what it looks like when it all comes together. Trust me when I say, if you’re looking for it, you’ll notice speed ramping in a ton of content on tv, social and just about everywhere else.

My name is Austin Dunhour. I started my life as a photographer about one year ago and since then have been blessed with the opportunity to refine my skills as a videographer/filmmaker with some amazing clients. I’ll definitely be back with more tutorials like these soon!

By Austin
April 9, 2018

How To Get Your Website Crawled By Google

Introduction

When making a website it is very important to consider the  overall goals for what actions you want users to ultimately take. These goals can be the core of your SEO efforts which allow you to figure out your main key terms you wish to drive traffic to. Once you have figured out your key terms, the main goal is to get your website indexed by Google, quickly. We will go through a few steps on how to set up your WordPress website to allow for quick and consistent crawling by Google.

Google Crawling & Indexing

To understand how Google search works, let’s take a look at a simple Google search such as, “weather in Philadelphia”. When we hit enter in the search bar, what happens is Google looks into it’s very own library of known websites that match your search terms. Google will break down your search word and give you the correct match for sites that encompass these terms within the website and specific page, with quality of content in mind.

For Google to have the ability to search within their library of websites they must crawl the internet and take snapshots of every page on every website that wishes to be indexed. The indexing algorithms then arrange these websites by key terms, and quality of content. Before any of this happens, when we add a new website to the internet we must alert Google of our new website and tell them how we wish to be ranked. We do this by using our keywords in the content throughout the website pages. Along with our keywords, we must link our website to Google Search Console and submit a sitemap to be crawled. This sitemap will be used by Google to get an accurate picture of your website for indexing purposes.

Highlight Terms:

Bot: A bot is the name given to the technology used by Google to scour the internet for web pages. Think of it as a set of codes that ultimately downloads and saves a website with all of its contents into a large database.

Crawling: Describes the act of Google Bots searching and downloading websites on the world wide web.

Indexing: Once a website is crawled by a bot and downloaded, Google uses indexing algorithms to store the pages according to the freshness of content, keywords, and quality of information to give users the correct pages they wish to view in the search results.

Getting Crawled

So we have our new site ready and designed with keywords implemented that ecompase your key goals. The next step is to get your website crawled by Google using Search Console and an xml-sitemap we will now create.

Requirements:

  • WordPress
  • Yoast SEO plugin for WordPress
  • Google account

Lets begin

  1. WordPress: First what you want to do is log into your WordPress dashboard and navigate to the Plugins tab in the side panel. Once you have made your way into the Plugins page, click on Add New at the top left. Go into the search bar on the right and type, Yoast SEO. Install the plugin and make sure to hit activate once it has finished downloading. Upon activating your Yoast Plugin, the plugin will create a new xml-sitemap of your website for future use.
    Yoast SEO plugin allows you to take full control of your the SEO on your website while giving you tips on how to improve your keywords, quality of content, and overall search visibility.

  1. WordPress: Once we have activated the Yoast plugin, we want to make sure to fill out the forms within our main pages of the site to add in our keywords and descriptions.
    For more information on adding in keywords stay tuned for our next blog where we will dig deep into keyword research and implementations to your website.

  1. Yoast SEO: What we want to do in preparation for the next step is to find out what our new xml sitemap URL is. Navigate to the Yoast SEO plugin on your WordPress dashboard and click on the General tab within the Yoast SEO dropdown.  Click on Features and make sure that xml-sitemaps is turned on. Then click on the See the XML sitemap link to view your page and url.

  1. Search Console: Now that we have everything set on WordPress, we can move on to the Search Console. At this point you should have your own Google account that you can sign into. Once signed in, navigate to: https://www.google.com/webmasters/tools/home?hl=en

  1. Search Console: You will be taken to your very own Search Console Dashboard. At the top right  click on Add Property and add in your website URL. Once you have added your website, you will be asked to verify your property with a choice of a few options to do so.

  1. Search Console: You can simply choose to copy and paste your meta tag into your WordPress by first clicking on Alternate methods. Copy the line of code and move onto the next step.

  1. WordPress: Go back to your wordpress installation and navigate to Themes > Editor. Once there, open up your header.php file (Theme Header) and paste in your meta tag code within your (<header> meta code here </header>) code .
  2. Search Console: Navigate back to your Search Console Page. Hit verify, and now your website is a property of yours within your Google Search Console Dashboard.
  1. Search Console: Once your site has been verified, go to your Search Console dashboard and find your website. Click on your property and you will be taken to your panel for the specific site. Within the sidebar menu, click on Crawl > Sitemaps and then Add/Test Sitemap at the top right of the page. With the url you copied of your xml-sitemap in step four, paste it into the field and hit submit.

Excellent

We have set up Yoast, verified your website on Google Search Console, and added a sitemap. Doing this will allow Google to accurately search through your website to get a better sense of how to index and prioritize your pages based off of your content and keywords. If we had not done so, Google would not prioritize the crawling and indexing of your new website leaving it to be taken care of on a later date. Meaning your website would be almost impossible to spot in the search engine results.

If you are a blogger or have frequent updates to your site, Google will use your xml-sitemap to get an updated look at your pages. If you make these changes on a consistent basis, for example every Monday at 8am, Google Bots will start to predict your updates thus allowing them to have an easier time determining if and when they should index your site again. Overall Google Bots will see that you are outputting fresh and original  content that MUST BE SHOWCASED TO THE WORLD!

 

My name is Yeriel Martinez, web developer at Momentum Digital. I handle all website design and help oversee all website development at Momentum. Along with development I handle on page SEO to help with the overall growth and accessibility. My goal among all is to help empower small businesses and assist with spreading their brand name for a larger audience reach. While helping businesses grow, I have the amazing opportunity to learn from those we work with and am grateful to be helping hand in the world of digital marketing.

Special Mentions:

Park Avenue Limousine: Limousine Services Philadelphia

Philadelphia Segway Tours | See Independence Hall, Downtown …

Philadelphia Tours – Philly Tour Hub | Awfully Nice Tours

Momentum Digital: Digital Marketing Agency in Philadelphia

 

By Mac
March 26, 2018

3 Golden Rules For Maximizing Landing Page Conversions


Problem
(Or I guess from an optimist’s perspective, Goal):  “I just need, need, need more leads! I’m great at sales and closing deals, it’s just getting more qualified leads is what I truly need to grow my business” … (Who hasn’t heard that one before from a business owner?)

Solution: Landing Page funnels.

As every business owner alike, the goal of running a business is obviously to provide a great service, but ultimately provide a service that will lead to sales which generate revenue.

I believe most entrepreneurs and business owners all agree that they are world class at explaining their service, explaining their business, and ultimately why a potential client should choose their business over another.  I mean, hey, if you’ve been operating a business for some time now, I bet you understand how to sell your service.

But the question here is how do we get more qualified leads in front of that salesmen to close that deal?

And our answer, a tactic that we use here at Momentum Digital, is what we call our “lead generation” funnel.

In layman’s terms, we’re talking about running paid traffic (whether Google Ads, Facebook Ads, etc) to Landing Pages for one simple goal, conversions.

Without diving into every benefit of sales funnels and landing pages, the concept behind building landing pages is to make the user experience as seamless as possible.  “Oh, your service offers top advice for workouts to improve my athletic ability? Sure, I’ll enter in my name and email for exclusive workouts sent to me.” Bang. Done. Conversion. That’s your sales funnel, ONE service provided, ONE call to action.  No confusion.

Landing pages offer the user ONE call to action whether to opt into an email list, whether to buy a product or whether to get in contact about a job opening.  Whatever the case may be, the goal of landing pages is to increase leads for a particular service.

If you’re a physical therapy place that specializes in ACL rehabilitation, well you can run ads explaining how great you are at ACL rehabilitation and then once a person looking for this service clicks on that ad they are brought to ONE page dedicated to this ONE particular service.

There’s no confusion.  You give the user no other option but to see your ACL rehabilitation service and then opt into whatever conversion your call to action is.

This can be replicated for all businesses and services.  What I am going to lay out now is simply Three Golden Rules, three aspects that must not be overlooked when putting together a landing page, because it’s great to have ads that lead to people checking out your page or service, but if they don’t convert, you’ve just wasted money.

Running paid traffic is one piece of the conversion equation, optimizing your landing page properly is the other and here’s three checklist items that must be included on your landing page:

Rule #1: Killer Headline That Immediately Communicates What Page Is About

OK, so you’ve got someone on your Landing Page! WooHoo! Well, not so fast, they could instantly hit that back button.

Neil Patel states a killer headline should “grab readers attention, should inform the user of the product or service is all about, never more than twenty words, preferably only ten.”

When a user engages with a landing page, that likely means they came to your page for a reason, there’s some intent behind their action.  So let’s use an example here to demonstrate this point.

Let’s say you live in Philadelphia and are looking for a cool experience to do this weekend with your friends.  Go to the local bar? Nope, been there done that. Go to a movie? Nope, don’t have the patience right now. Take a Segway Tour around Philadelphia? That’s different, SURE!

Okay, you’re Googling away for “Segway tours in Philadelphia” and come across Philly Tour Hub offering guided tours on Segway’s in Philadelphia.  Well, once that user clicks on the ad, they INSTANTLY, I cannot stress this enough, they need to instantly know they’re in the right place with a clear headline that reassures they are.  Headlines need to describe the specific service in a few seconds time. Example:

In this example you can clearly see what this page is all about, IMMEDIATELY.  A person was searching for “Segway tours in Philadelphia” and this is the page they land on.  Right away we see in the headline “30% OFF Philly Segway Tour” with people riding Segways outside in the city.  

There is absolutely no confusion here, this page is about Segway Tours, and Segway Tours ONLY.  Like I stated previously, landing pages emphasize ONE service and ONE call to action.

Keep your headlines as straight to the point as possible, so the user instantly understands they’re on the correct page.

Rule #2:  Conversion Coupling (Dang This Title Sounds Pretty Official)

The second aspect to keep in mind when creating a landing page is this concept of “conversion coupling” – which is a really sophisticated way of saying, keeping your ad messaging the same as your landing page.

I love the way Oli Gardner describes conversion coupling, he breaks this down into two main components:

  1. Message match: which is matching your ad copy to your landing page headline
  2. Design match:  which is the design for your display ad with the design of your landing page.

These two are HUGE for keeping the trust of your consumer.

The consumer wants to know that they’ve clicked on an ad about a service and are brought to a page dedicated to the service and is offering value.

Therefore, your ad copy message needs to match that headline.

Let’s continue with the Segway Tours example, here’s a Facebook Ad I came across:

Now this was one of their video ads so the image looks a bit blurry, but the important point here is the wording of the ad:  “30% OFF Philly Segway Tours” matches EXACTLY to the landing page above. This is HUGE, consumers see an ad for 30% OFF a Philadelphia Segway Tour, click on the ad and are brought to a landing page that says exactly that.

Boom.

Done.

The consumer immediately has trust and knows they’re in the right place.

The second aspect to this rule is the “design match.”

You want to test out ad images to see which are performing the best, but images should match exactly from the ad to your landing page or be extremely similar.

Again, we want to build trust with the consumer, therefore consistency plays a large part.

Rule #3:  Attention Ratio

This could be the most important rule!

The attention ratio is simply comparing the number of links on a page to the number of call to actions (CTAs) which is always one (or should be…).

Here’s an example, if you’re running paid traffic to a homepage, you could find yourself in trouble.

What I mean by this is demonstrated in this image:


In this example a consumer clicked on an ad and was brought to a homepage with tons of links, yet all they wanted was “Promo 2”.  The user might not ever click on the promo they came to the page for because there are so many links and options, the consumer could become either confused or annoyed and bounced off of the page.

A proper funnel would be a consumer clicking on an ad for a service and brought to a page about that service with ONE CTA, example:


See how much easier this is?

Click on ad about a promo, brought to a page about that promo, and only ONE action a user can take.

Do not give the user options for other promos or other CTAs, keep it as simple as possible!

Conclusion:

Here at Momentum Digital, we like to keep things simple and easy for consumers to give them the best possible experience when searching for something they have intent to opt into or purchase.  Therefore, a few key takeaways from this piece is to keep everything about your sales funnel process consistent and simple.

Have an ad about a particular service, have that ad go to a page dedicated to that one service, keep the messaging and design the same between the ad and landing page, and convert!  Keep the consistency for consumer trust and as simple as possible to take the action they were intended to take.

If you would like to grow your business with more qualified leads or have an interest in learning more about how our lead generation could increase your business, please contact myself and I would love to help you.

By Mac
Scroll to top