Momentum Mondays

June 23, 2020

How To Add Google Tag Manager To A Squarespace Website

How To Add Google Tag Manager To A Squarespace Website

Welcome to another Momentum Monday! Today we’re going to look at how to add Google Tag Manager to your Squarespace website. Google Tag Manager allows you to oversee all of the tags featured on your website under one platform. Using features called containers, GTM can track data on your website such as conversions, remarketing, site analytics, and the like.

 

 

Getting Started with Google Tag Manager

To begin, you will need to create a Google Tag Manager account. You can easily do so using an existing Google Business account or Gmail account. If you already have an account, simply login. Once inside GTM, you will see that it gives you the ability to have multiple manager accounts. You can make different accounts based on what you intend to use them for. In this tutorial, we’re using an account to place, what is called a GTM container, on a Squarespace website. A container is code that includes all of the tags, triggers, and variables on your website.  You will be placing a GTM container on the backend of your Squarespace website.

How to Setup and Index Your Squarespace website using Google Search Console

 

 

To create a new account, select the Create Account button in the top right corner. When creating your account, be sure to fill out the information, such as account name, location, and container name. Since you are creating this for your website, when choosing the target platform, select Web.

 

google tag manager creation

 

Finally, hit the Create button, and accept the GTM Terms and Conditions. Immediately after accepting the Terms and Conditions, the GTM installation code should pop up. This will need to be copied and pasted into your website’s header and footer.

 

create gtm account

 

 

Finally, hit the Create button, and accept the GTM Terms and Conditions. Immediately after accepting the Terms and Conditions, the GTM installation code should pop up. This will need to be copied and pasted into your website’s header and footer.

Installing GTM on Your Squarespace Website

Login to your Squarespace website, navigate to Settings, and then Advanced. From there, navigate to Code Injection. On the left sidebar, you should see the header and footer of your website. To install the GTM container on your website, copy and paste the header code from GTM into your website header box. After, copy the body code from GTM into your website footer box. Finally, save your Squarespace website.

adding gtm code

Testing Your GTM Code

 

To make sure the container is up and running, you want to test it. There are two ways you are able to test if the Google Tag Manager container is working properly. 

 

Head back to your Google Tag Manager account. Navigate to Workspace, and select the Preview button in the top right corner. Now, simply refresh your website page. You should see the Google Tag Manager preview on your website, which means the container has been properly installed.

 

You can also test the container by using the Google Tag Assistant Chrome extension. This allows you to verify Google tags that have been placed on pages. Download the Tag Assistant extension. This only works on the Google Chrome browser. Once the extension has been downloaded, make sure to enable it. Refresh your website page. The tag assistant should display that the GTM container is active.

 

We hope this helped! If you have any questions or comments, be sure to leave them down below. 

Happy Monday!

 

Thanks for taking the time to read and learn How to Add Google Tag Manager to a Squarespace website. This is part of our SEO marketing blog series with our Momentum marketing blogs. If you have any questions, comments, or concerns, feel free to leave them in the comment section, or contact us.

 

Happy Monday! 

Mac Frederick

mac@needmomentum.com

(215) 876-2954

By Mac
June 9, 2020

How To Setup and Index Squarespace Websites Using Google Search Console

How To Setup and Index Squarespace Websites Using Google Search Console

Want more people to find your Squarespace website on Google? Well, welcome to another Momentum Monday where today we’re going to look at how to setup and index Squarespace websites using Google Search Console. This will allow your website to rank higher on Google, as well as show up under Google searches related to your products and services, or brand name.

How to Setup and Index Your Squarespace website using Google Search Console

Getting your website scanned, crawled, and indexed by Google requires you to connect your Squarespace website to the Google Search Console using a premium Squarespace account as well as a Google account. We’ll look at how to complete each step in detail to successfully get your website indexed by Google.

 

 

Getting Started with Squarespace Basics

You most likely already have a Squarespace website and account since you’re reading this blog. If not, make sure to create a Squarespace account

 

squarespace seo

Next, in order to connect to your website to the Google Search Console, you will need a premium Squarespace account. If your Squarespace account isn’t premium yet, you will need to upgrade to a premium plan to continue. Your Squarespace account falls under premium if it is either a Business or Commerce plan. On the other hand, a Personal Squarespace plan doesn’t include the same features and integrations, so you won’t be able to complete the steps to get your site indexed with Google Search Console. 

 

 

Additionally, you will need to have a published website under your account with an activated domain. This means that your account cannot be running on a trial. Search engines hide trial websites, so this won’t work if your Squarespace website is not published and live

 

Google Search Console Basics

 

To use the Google Search Console, you will need a Google account. You most likely already have a Google account. If you don’t have a Google account, you can create a free Gmail account or a premium Google Business Account

google search console seo

 

Using your Google account (make sure you’re already logged in), setup an account with Google Search Console. On the Google Search Console main page, simply click the Start Now button. Once logged in to the search console, you can take a tour of the backend and its settings. 

 

Preparing Your Squarespace Website

 

Before you connect your Squarespace website to the Google Search Console, you want to make sure that any website page passwords are removed.

Disabling any site-wide passwords or page passwords is important, as the passwords prevent Google from indexing your content.

 

You also want to make sure that your Squarespace website is running under a paid account instead of a trial account. Since search engines hide websites operating under a Squarespace trial account, upgrading to a plan and publishing your site is necessary.

 

Additionally, before you connect your Squarespace website to the search console, ensure that your website is properly connected to its third-party domain if applicable. For the best results, we recommend waiting 72 hours after you connect your domain before verifying it with Google Search Console.

 

Indexing Your Website with Google Search Console

 

Now, you’re ready to connect your website to the Google Search Console. First, log in to your Squarespace website. Navigate to the Analytics page from the Squarespace Home Menu. On the sidebar Home Menu, click Analytics. On the Analytics page sidebar, you’re going to see Search Keywords. Follow through to that page. You will see the Google Search Console feature that allows you to connect your website. Click the Connect button to begin. Next, a page will pop-up that allows you to log into your Google account. Log into the Google account that you want to connect your website to. Review the permissions, then click Allow. It can take up to 72 hours for the data to populate. If you’re having trouble connecting to Google Search Console, try authorizing through the Connected Accounts panel.

 

Next, you’re ready to index your website. By submitting a sitemap, you provide Google Search Console with your site’s publicly available page URLs and image metadata. All Squarespace sites automatically generate a sitemap.

 

On the Google Search Console dashboard, select the site you’d like to index from the property menu in the top left corner. Click Sitemaps, and on the following page, under Add A New Sitemap, enter your website URL. Add “/sitemap.xml” to the end of your website URL before submitting. 

google search console sitemap

 

Finally, click Submit to request Google to index your site.

 

Google Search Console may place restrictions on some pages of your website. This is normal, but isn’t a problem since the restricted pages are not meant for website viewers to see or interact with. These pages are for internal use only, and are not meant to be indexed. 

 

You will be notified of any restrictions in a message explaining that some parts of your URL are “restricted by robots.txt” when verifying your website.

 

After 72 hours, check back to see the status of your sitemap submission.

By then, your website should be successfully indexed, and you should start seeing keyword data show up in your Squarespace account.

 

Thanks for taking the time to read and learn How to Setup and Index Squarespace Websites Using Google Search Console. This is part of our SEO marketing blog series with our Momentum marketing blogs. If you have any questions, comments, or concerns, feel free to leave them in the comment section, or contact us.

 

Happy Monday! 

Mac Frederick

mac@needmomentum.com

(215) 876-2954

By Mac
April 20, 2020

Major Google My Business Updates During the Coronavirus!

Major Google My Business Updates During the Coronavirus!

As you probably know, due to the current COVID-19 pandemic, many non-essential businesses such as restaurants, bars, and gyms have been temporarily closed. Below we will talk about the Major Google My Business Updates during the Coronavirus!

Google My Business Updates During the Coronavirus

 

Essential businesses that provide services and resources like grocery stores, convenient stores, banks, and supply shops remain open. 

 

Fortunately, we’re still open here at Momentum, operating daily under normal hours.

 

As a result of the change in business closures, Google My Business has mandated accounts to update their current business information. I would personally consider these changes to be Major Google My Business Updates during the Coronavirus.

 

When you log into your Google My Business account, you will find that it is currently facing limited functionality due to a lack of resources as a result of COVID. The limited functionality is causing delays and affecting specific account features & listings such as:

  • Your Business Hours of Operation
  • Your Business Reviews
  • GMB Question & Messaging

 

 

Continue reading below, or view the video above, to further find out about the Google My Business changes. You can also refer to this article by Business 2 Community talking about these GMB updates in detail.

 

Here are some of the updates to GMB due to the Coronavirus and How to Implement them!

 

Once you log into GMB, under the “Info” tab, you can update the current availability of your business. This includes your new business hours, as well as whether your business is temporarily closed or not.

 

To edit your business hours, scroll down to your listed hours and select the pencil icon located to the right of it. 

 

Likewise, you can add new hours by scrolling down to “Add special hours” and selecting the pencil icon to the right of it.

 

To mark your business as temporarily closed, you must select the “Info” tab from the top-left menu. Then, scroll down to “Close this business on Google”. There will be three listed options. Finally, select the option “mark as temporarily closed.”

 

Update GMB hours

 

Other account updates such as your business address, type, phone number, etc., can still be revised and updated, but the changes will take a longer time to publish. Since Google My Business is facing limited functionality and resources, changes to your account information may take a few days or weeks to publish.

 

Next, the Question & Messaging feature, which has allowed customers to directly message you with questions about your business, has apparently been shut down. I also run a few retail electronics shops, and my messaging from customers has been drastically reduced, but still available. The Q&A feature hasn’t been enabled for months though. I think GMB stopped allowing this feature from it’s BETA program for certain businesses.

 

So, yes, we’re still receiving messages from customers on our end, but we are not getting questions anymore (it’s been this way for a few months). This could possibly be because we’re an essential business, but the reason isn’t entirely clear to us.

 

Like the Question & Messaging feature, business reviews have been suspended. While you can still ask for reviews from your customers, Google will not be publishing any new reviews at this time. Please be patient on this, as the reviews you received might still post, and might even give you options to review them before they are confirmed. Time will tell.

 

Following these changes and delays, Google has added a new feature which allows you to post a business update specifically regarding COVID-19. 

GMB COVID Post Feature

 

To do this, navigate to “Create post”. You will find the option to write a “COVID-19 Update”. 

 

You can let your customers know what services you’re specifically providing during this time, or what services you’re limiting or restricting.

This post will show up under your Google My Business listing!

 

This is just a quick list recap of the Major Google My Business Updates during the Coronavirus.

 

  1. Hours of Operation
  2. Business Information Updates 
  3. Questions & Messaging
  4. Reviews
  5. COVID Update Post
  6. Other Issues & Delays

 

Finally, with many things at a stand-still, we truly recommend that you prioritize your business local SEO. Enhance your internet marketing strategies, build your business SEO, really work your business on the backend, so when everything gets back to normal you’re still prospering. 

 

Google has also offered over $340 million in Google Ads to all small businesses in response to the pandemic. Take advantage of it and start promoting your business with Google Ads.

 

Thanks, and Happy Monday!

By Mac
March 30, 2020

FREE Money for Small Businesses from Google and Facebook during the Coronavirus Crisis

Free Ad Credits from Google & Facebook

Google and Facebook announced they will be giving away over $440 Million to Small Businesses.

Momentum Monday Marketing Blog by Mac Frederick

 

 

My take on the Small Business Grant and ad credits from Facebook and Google:

 

If you’re a small business and have advertised on Google or Facebook in the past two years then you have a decent shot at getting ad credit (it’s their form of a grant) to advertise more on these platforms.

 

No. I don’t think either of these companies plan on just giving out money. I do believe that these grants will be approved in the form of ad credits for future advertising on both of their ad platforms.

 

Many popular articles have been released within the past 2-3 days talking about this, such as CNBC talking about Google’s announcement of the ad credits, and Facebook’s announcement talking about their small business grant program.

 

Neither Facebook or Google have officially released their applications, but I assume they will be available in the near future.

 

Google announced that they are pledging $800 Million. This is how that money will be allocated.

  • $340 Million to Small Business Ad Grants if you have been using Google Ads since January 2019.
  • A $200 million investment fund that will help NGOs and financial institutions provide small businesses with capital
  • $250 million in advertising grants to help the World Health Organization and government agencies offer information on how to prevent the spread of COVID-19
  • $20 million in Google Cloud credits for academic institutions and researchers
  • Unspecified financial support to help increase production capacity for lifesaving equipment, including face masks and ventilators.

 

Facebook also announced that they are pledging $100 Million. This is how that money will be allocated.

  • Facebook said the grants will be available for up to 30,000 eligible small businesses in over 30 countries. That would be an average of $3,333 per business.

 

So what does this mean for small businesses?

This means that if you have advertised on either of these ad platforms since 2019 that you should apply.

 

I would suggest reading all updates and articles and following these companies on Twitter for announcements.

 

You can read Google’s announcement from their CEO Sundar Pichai on their website or his Twitter @SundarPichai.

 

You can read Facebook’s announcement on their website talking about their grant policy where you can sign up for updates.

 

I don’t know when these will be approved and officially released online. All I do know is that you should take advantage of any offer of free money or ad credits during a time like this.

 

Here are some other thoughts on what you can do as a small business owner in terms of marketing and advertising moving forward during this crazy Coronavirus Crisis.

  • Apply for any grants, 0% interest loans, ad credits and more.
    • Get money to help with cash flow to retain or attract new customers wherever possible.
  • Take time to reflect on your business. Create a SWOT analysis.
    • What are you doing right and wrong? What can you improve. Now is the time to think and plan.
  • Take action on the things you have needed to achieve or create in your business but never had time to.
    • This could be rebuilding your website, communicating with old customers, creating a new operational procedure, and more.
  • Rebuild your website and online presence.
    • Fix your page speed, make it mobile friendly, implement a better intake system.
  • Focus on SEO.
    • Audit your search engine presence and start creating a plan of action by fixing your website and local SEO.
  • Collect and review data.
    • Review your customer lists. Start segmenting customers and emails. Find out who your best customers are and how to get more of them.
  • Review your team and HR process.
    • Are you hiring and training correctly. Do you have the proper paperwork and infrastructure?

 

Thanks so much for reading. This is a very difficult and stressful time for everyone right now. So many businesses are closing and filing for bankruptcy. If you have any questions about these ad grants and free money from Google and Facebook just comment below!

 

Don’t panic. Don’t give up.

 

Now is the time to reflect, revise, and rebuild.

 

Thanks and Happy Monday!

 

Shop Small.

Mac Frederick

October 28, 2019

7 FREE Tips to Drive more Website Traffic

In this week’s blog you will learn about SEO and Website Traffic!

7 FREE Tips to Drive More Website Traffic

If you’re a small business owner looking to gain more website traffic and customers, then we have the guide for you. 

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Welcome back to another installment of our Website Optimization series! This blog is a follow-up blog from The Ultimate Local SEO Cheat Sheet for Small Businesses

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