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Momentum Mondays

September 14, 2020

How to Add Pixels to Squarespace for Facebook & Google

How to Add Pixels to Squarespace for Facebook & Google

Welcome to another Momentum Monday blog! Today, we’re going to look at How to add Pixels to Squarespace for Facebook & Google! The Google Analytics code and Facebook pixel can help you keep track of your website’s performance based on data collected in your accounts. Having access to this vital information can help you better optimize your website and improve your business success.

For a visual representation of what we go through in this blog, watch our video tutorial below. Follow us on Facebook, Instagram, & Twitter, and subscribe to us on YouTube to get weekly tips, tricks, and hacks that can help you better optimize your business.

 

 

Getting Started with Squarespace Pixels

 

Log into your Squarespace account to get started. When logged in, locate the dashboard panel on your account homepage. 

Squarespace web design settings

  • This panel is located on the left side of the page, listing the various features of your Squarespace account such as Pages, Design, Commerce, Marketing, and more. 
  • Closer to the bottom of the panel, you should see Analytics listed. This is the feature that shows you the traffic data and insights of your website helping you evaluate its performance. 
  • In order to get this data displayed on the Analytics page, you need to add the Google Analytics code from your Analytics account. To start this process, go back to the dashboard panel on your Squarespace account homepage. 
  • Locate Settings listed at the bottom of the panel. Next, navigate to Advanced listed at the bottom of the Settings panel.
  • On the following panel, you will see a number of new features such as External API Keys, Developer API Keys, Code Injection, URL Mappings, and more.

squarespace google analytics id

 

These various features allow you to add or edit parts of your website in different ways that affect your website on the backend. 

Navigate to External API Keys, and notice the Google Analytics Account Number box at the top of the new panel. By entering your Analytics account number into this box, you will enable Google Analytics on your Squarespace website. 

 

Adding Your Google Analytics Tracking ID to Squarespace

 

To collect your Analytics account number, log into your Analytics account.

 

If you don’t have a Google Analytics account, you need to create one using either your Gmail account information or your Google Business account information. 

Google Analytics new property

 

As you’re logged in to your Google Analytics account, navigate to the Admin feature listed at the bottom of the left sidebar on your account homepage. 

If you already have an admin account created, then you are set to continue to the next step. 

If not, you need to create an admin account by selecting the Create Account button at the top of the page.

Creating Google Analytics for Squarespace

  • Fill out the necessary fields, such as your name and the checkboxes you want, then continue onto the next page.
  • On the following page, select what you’re creating your account for (either website, mobile app, or both). Since this will be for your Squarespace website, choose the website option. 
  • Once finished, complete the property setup on the next page. The property setup requires you to add your website name, website URL, website industry category, and website time zone. 
  • While logged in to your Google Analytics account, navigate to the Admin feature listed at the bottom of the left sidebar on your account homepage. 

 

If you already have an admin account created, then you are set to continue to the next step. Make sure to setup all these accounts properly when learning how to add pixels to Squarespace. You’ll need these accounts for more than your website.

If not, you need to create an admin account by selecting the Create Account button at the top of the page. Fill out the necessary fields, such as your name and the checkboxes you want, then continue onto the next page. 

On the following page, select what you’re creating your account for (either website, mobile app, or both). Since this will be for your Squarespace website, choose the website option. 

When finished, complete the property setup on the next page. The property setup requires you to add your website name, website URL, website industry category, and website time zone. 

After filling out the property setup, hit the Create button, and accept the necessary terms and conditions. Your admin account should now be available. 

The admin homepage is split up into three parts, Admin, Property, and View. Attached to each admin account are different properties (websites or apps). 

Google Analytics Pixel ID

The website you added when creating your admin account, your Squarespace website, should be the property attached to your admin account. 

Navigate to Property Settings, listed as an option beneath the Create Property button. You should see the Analytics Tracking ID for your website as the very first set of information listed. Copy the Tracking ID. This is what should be pasted into the Google Analytics Account Number box on the External API Keys page of the advanced settings of your Squarespace website.

Paste the Tracking ID into the box, then hit the Save option that appears in the top left corner of the panel. Once you have done this, Google Analytics has successfully been enabled on your Squarespace website.

To learn how to add the Facebook pixel to your Squarespace website, move onto the next steps.

 

Adding Your Facebook Pixel to Squarespace

It’s imperative to properly add your pixels to squarespace for optimized marketing and advertising. So, on your Squarespace account homepage, navigate to Marketing listed on the panel. On the following panel, go to Facebook Pixel & Ads listed near the bottom. This is where you need to paste the Facebook pixel in order to connect your Facebook business account to your Squarespace website.

To retrieve the Facebook pixel, log into your Facebook business account. On the initial page, select the business account of your website. On the following page, select the Business Settings button in the top right corner.

Your business account settings should display the Facebook page of your Squarespace website.

Getting your Facebook Pixel

 

Go to Pages listed on the left sidebar of your Business Settings, then locate your website’s Facebook page. If the Facebook page for your website is not listed, your account may not be attached or given access to it, or the page may not exist. Hit the Add button next to the Pages search box, and select the appropriate option. If your page already exists, all you need to do is add it or request access to it. However, if it doesn’t exist, you will need to create it. If requesting access to the page, approval for it may take some time, but if you are already the admin of the page, your request will be approved automatically.

Once your page access is situated, locate Data Sources listed on the left sidebar of the Business Settings. Under

Connect Facebook Pixel to Squarespace

neath Data Sources, locate the Pixels option, and navigate to it. 

This feature allows you to create and name the Facebook pixels for each page. If a pixel does not exist for your page, add one by hitting the Add button next to the Pixels search box. Fill out your pixel name and enter your website URL, then continue. 

Next, you will be given the option to either manage your business page and set up the pixel later, or set up your pixel now. If you are following along with this blog presently, choose the option to set up your pixel now. Instead, if you want to come back to this tutorial at another time, choose the latter option. 

The following page will give you the option to add your code to your website by either using partner integration, manually adding the code yourself, or emailing a developer with instructions and documentation for installation. Choose to add the code using partner integration, and select Squarespace as your partner.

Your following page will tell you to implement the code on Squarespace by navigating to Code Injection. This is not correct, though. To follow the proper steps, skip to the next page where you will find your Facebook pixel ID listed in the second step. Copy your pixel ID. 

Navigate back to your Squarespace website, and under Facebook Pixel & Ads, paste your pixel ID. Hit Save to finalize.

Then navigate back to your Facebook business account. On the next page, paste your website URL into the appropriate box to send traffic to it and verify the connection. If the connection is working, it will show up as “Active” (this takes a few seconds to load.)

Once verified, you have completed the process!

 

Verifying the Google Analytics Code and Facebook Pixel

To double check whether the Analytics tag and Facebook pixel are active, you can use the Google Chrome extensions, Facebook Pixel Helper and Google Tag Assistant. Using these extensions will help you verify the existences of the tag and pixel on your website. 

Now you’re done!!

 

Thanks for Reading our latest Marketing Blog on How to Add Pixels to Squarespace for Facebook & Google!

 

For more information on Digital Marketing, SEO, Web Design and more please subscribe to us.

If you have any comments or questions, leave them down below. 

Written by: Mac Frederick – Local SEO Expert

By Mac
September 4, 2020

5 Local SEO Tactics You Need to Implement

5 local SEO tactics you need to implement

When it comes to running a small business, implementing the right local SEO tactics is paramount for converting more leads to paying customers. If you want to make more sales, receive more phone calls, and welcome more consumer visitations, you need to make sure your business is optimized for geo-specific Google searches. In this article we talk about 5 Local SEO Tactics that can help most small businesses rank higher on Google.

In other words, if your business appears in well-placed rankings on Google Maps, more locals will deem your business trustworthy and credible, and they’ll be more likely to purchase something there. With all of this in mind, we’re going to discuss the basics of the local SEO tactics that you’d be wise to implement.

google-local-3-pack-local-seo

Local SEO Basics

While the concept of search engine optimization is well-known in 2020, what does the more specific niche of local SEO entail? From a technical standpoint, this is the process of making sure that your website is optimized for geographically-specific keywords; usually, those that describe a company’s locale.

But how does that look in practice? Well, it’s one thing for someone to Google “bookstores”, and it’s an entirely different thing for them to search for “bookstores in Boston”. The latter represents a local keyword, that will provide information about a query related to a particular area. Apart from this, there are also keywords that Google intersects with GPS data about the user to provide an answer; that’s what happens when you search for “restaurants near me”.

Most people use Google Maps to find local service providers or product vendors, making the process of optimizing your business for Google Maps via local SEO tactics absolutely crucial. While this is more specific than general SEO, the process adheres to a pretty much identical set of principles.

When you’re conducting general SEO, you use the help of experts such as WP Full Care to design your website and optimize it to rank higher on regular search queries. Conversely, with local SEO, you’re mostly tweaking your listing on Google Maps. Your goal here is for Google to deem your business as a credible, legitimate enterprise that’s worth presenting to its users.

local seo basics

Other Local SEO Factors

The important web of backlinks that’s crucial for general SEO has its equivalent in local SEO as well, in the form of positive consumer reviews and local citations. Listings on major aggregate websites and social networks such as Facebook Places, Foursquare, or Yelp help as well.

Just as with general search results, before organic results are displayed, Google has three paid results placed above. So, what does that mean for the importance of local SEO tactics? Are web design and optimization for your listings not as important as paying for an ad? We’ll provide the answer below.

seo ranking factors

Local SEO Tactics vs Paid Ads

When you’re implementing local SEO tactics, there’s always the dilemma of paid advertisements versus local SEO. And this is not a new thing — it’s actually just an extension of a conundrum as old as digital marketing; should you invest in advertising or organic marketing?

At the end of the day, the answer comes from the relation between time and money. If you want to use local SEO tactics and slowly build an organic following, you will need to invest less money than you would into ads, but it takes far more time to do so.

On the other hand, paid advertisements produce results in terms of lead conversion pretty much instantly — pay-per-click campaigns are designed to immediately provide you with lots of traffic. The problem here is that you can’t sustain a digital marketing strategy for a long time on paid ads, at least not in any extensive capacity. In other words, this is a tactic, not a strategy.

Comparatively, the timeline for local SEO campaigns may vary. But one constant is the fact that you can’t expect significant results in less than half a year. And that’s in the very least — usually, it takes up to a year. Paid ads will get you leads much faster, but you can’t sustain that business model for long.

Cost-efficiency becomes an even bigger issue if you’re facing a lot of niche competition. Ads will become increasingly more expensive as more companies begin competing for the same local keywords. On top of all that, we need to remember that huge numbers of people use ad blockers — Internet users simply want to resist paid advertisements.

seo vs ppc

Google Maps Ranking Factors

When it comes to local SEO tactics, we’ve already described how and why Google Maps listings represent the pinnacle of your local digital marketing strategy. With that in mind, it’s important to note which factors decide your Google Maps rankings and the visibility of your business.

For one, the optimization of your business’ Google My Business listing is quite crucial. You need to successfully utilize subcategories and categories, and use the proper keywords in the title of your business. You don’t want to compete for geo-specific keywords that are actually too far away compared to the searcher.

Backlinks are also important, as we’ve already mentioned, though not in the traditional sense that you’re used to with General SEO. Here, we’re talking about inbound links that connect you to relevant niche blogs, review aggregates, and reputable authority sources on your niche subjects.

While on the subject of user reviews, Google’s algorithm is extremely passionate about the essence of these reviews, meaning both their quantity and their quality. For instance, Google notices how diverse user reviews are. This means that you’ll have better rankings if your business receives reviews on a wider variety of review websites.

Besides that, you also need to deal with the proper on-page optimization; the content you post needs to be optimized for your niche, as well as your phone number, address, and name.

optimize-your-gmb-listing-for-google-maps

 

For more of our Momentum Monday blogs on digital marketing, SEO, and Google My Business, subscribe to us.

If you have any comments or questions, leave them down below. If this was helpful, let us know.

Written by: Mac Frederick – Local SEO Expert

mac@needmomentum.com

(215) 876-2954

By Mac
August 17, 2020

How to Request Access to a Google My Business Page

How to Request Access to a Google My Business Page

Welcome back to another Momentum Monday marketing blog! Today, we’re going to look at How to Request Access to a Google My Business Page, whether it’s the page of your own business or another business that you own or manage. This video is meant for business owners and digital marketers so that you can quickly request access and manage a GMB account.

In order for you to gain access to another Google My Business page, you must go through a process of approval. For a visual representation of what we go through in this blog, watch our video tutorial. Follow us on Facebook, Instagram, & Twitter, and subscribe to us on YouTube to get weekly tips, tricks, and hacks that can help you better optimize your business.

Getting Started with Google My Business

Before we get started, feel free to read through the help article on this tutorial provided by Google. The concise guide provides a brief video alongside links that help break things down for users looking to gain access to a Google My Business page. For our hands-on, detailed tutorial, continue following our steps below.

To begin, search the business name on Google. The Google My Business page will show up on the right sidebar. Navigate to the lower portion of the page to the hyperlink that reads “Own this business?”. This option will allow you to request access to the business page. Simply click the hyperlink to get started.

 

Requesting Access to a GMB Account

 

The following page will notify you that the listing has already been claimed. You are given the option to either recover the page if you are its original owner (and if you’ve lost access to it), or request access to the page as an affiliated user. For the purpose of this tutorial, select the button “Request Access”.

If you are the original owner of the account, follow the Account Recovery guide if needed.

request access to gmb listing

Fill out the following form, which gives you the option to choose the type of access you are seeking (management or ownership), the type of relationship you have with the business, your name, agency name, and phone number.

requesting access to a gmb account

Request Approval to Manage the GMB Account

 

When ready, hit the “Submit” button to send in your request form. Your request is sent to the current owner of the Google My Business page. Once they approve it, you are given access to manage the page. If the current owner of the page does not approve your request after three days, Google will contact you with an alternative way to verify your affiliation so you can gain access to it. 

 

submit gmb management request

When your request is approved, you will receive an email that notifies you and directly gives you access to edit the page. Follow the email instructions to successfully begin editing and optimizing the Google My Business page.  Learn more about Local SEO Management on our services page. 

For more of our Momentum Monday blogs on digital marketing, SEO, and Google My Business, subscribe to us.

If you have any comments or questions, leave them down below. If this was helpful, let us know.

Written by: Mac Frederick – Local SEO Expert

By Mac
August 4, 2020

How to Duplicate a Call Flow in CallRail

 

 

How to Duplicate a Call Flow in CallRail

Welcome to another Momentum Monday! Today we’re going to look at how to duplicate an existing call flow using CallRail. CallRail is a leading solution for tracking phone calls and forms online. In order to complete each step in this blog, you need to have an account with CallRail.

 

In CallRail, call flows route your business callers to the appropriate members on your team. Duplicating call flows allows you to have multiple builds of the same routing. To learn more, continue reading below. Feel free to follow our video tutorial for a visual representation of what we go through here.

Getting Started

 

To get started, first log into CallRail. Once logged in, find the main menu at the top of the homepage. This menu includes the following tabs labeled Activity, Reports, Tracking, and Settings. Select the Tracking tab to navigate to your calls and texts information page.

 

On the Tracking page, select your proper business account. The account that you select should be the business that you’re duplicating a call flow under.

 

Next, on the left hand sidebar, see Call Flows. Select it to navigate to the page your call flows are listed on.

 

Duplicating A Call Flow

 

On the Call Flows page, find the button on the top left corner that reads “Create Call Flow.” Select it to create the new call flow that you want to duplicate. 

 

On the following pop up, select the button that reads “Duplicate an Existing Call Flow.” Next, configure your new call flow by selecting the button in the lower left corner that reads “Configure Call Flow.”

 

Using the drop-down menu on the subsequent page, select the named call flow that you want to duplicate.

 

On the following page, simply fill out and copy over all of the relevant information from your business resources into the new call flow.

 

If you need to update the Information, such as change out any phone numbers or respondents, do so as needed.

 

Finally, save the call flow and update it with the appropriate tracking number.

 

For more of our Momentum Monday blogs on digital marketing, SEO, and Google My Business, subscribe to us.

If you have any comments or questions, leave them down below. If this was helpful, let us know.

 

Happy Monday!

July 28, 2020

How to Grow Your Business During COVID

Learn how to Grow Your Business During COVID using my 5 Key Principles that allowed me to 2X BOTH my companies amidst the Coronavirus.

 

In the video and blog below I explain How to Grow Your Business Business During COVID using 5 methods I used to Double the Revenue of BOTH my companies in just a few months.

If you dont feel like reading you can watch my 10-minute video, but I go into gritty detail with the written story below.

Hi, my name is Mac Frederick and I’m a 30-year-old entrepreneur living in Philadelphia. 5 years ago I was fired from my dream job at Google for starting a small agency on the side. This forced me to go all-in on becoming a full-time entrepreneur and small business owner. A few months later I moved to Philadelphia, PA and started Momentum Digital and Phone Repair Philly. I started both these companies really out of necessity, but thinking back, all I did was take my skillset and passion in starting a business to make money.

I’ll spare you the details and setbacks, but the past few years haven’t been easy; full of ups-and-downs, losing clients, hiring and firing, getting burnt out and many long nights. Even though Momentum Digital was voted #33 Fastest Growing Business in 2019, and Phone Repair Philly won Best of Philly in 2018, it doesn’t mean life has been full of victories…. it’s really been more the opposite. I’ve enjoyed both pains and triumphs. It’s part of the journey. Yet, it wasn’t until this disaster of 2020 (as people say) that I’ve truly made a difference in growing my companies.

Grow Your business during COVID.    Best of Philly

Growing a company isn’t easy, especially if you don’t have adequate resources: time, money, people (for starters). Naturally, growing TWO businesses at the same time can be even more daunting and counterproductive. Your time is split. Your attention is split. Nothing really ever comes together.

So let me get into the details. You can skip the new few paragraphs about the backstory leading up to the virus.

At the end of 2019 I was really burnt out. In late August I took a 2-week trip to London, Croatia (Yacht Week), and Thailand. It was amazing. Before leaving I had 1000 plates spinning. Imagine all your anxieties surfacing at once. Right before I left I was in the process of signing a new partner with Momentum who could help run the business. She quit and backed out the day I left. On top of that, my assistant/manager was having a nervous breakdown and on the verge of quitting. I tried to save what I could but my bags were already packed and I needed an escape.

Mac iPhone Repair

The trip was incredible and just what I needed. Halfway through the trip my phone exploded as I was on a sailboat in the Adriatic Sea. All I could do is laugh. Funny, I know. The guy who owns a phone repair shop was stranded with a broken phone. Instead of fixing it I said ‘Fuck it’ and went without it. I cut myself off from both companies. My thought process is that I was over it. I was burnt out and if the companies failed then whatever, I would build them back up and restart. That’s the worst that could happen … and it basically did.

Upon my return I felt rejuvenated. However, nothing was right at home. I had a few contractors and employees quit from both companies. I found some others slacking and/or stealing, and had to cut bait with them as well. At this point Phone Repair Philly had been keeping me financially afloat, but it was losing money at this point too. So I decided to focus back on that company and rebuilt Momentum later.

December rolled around and I was audited by the State of PA. Not random though, as one of the guys I fired tried to claim Unemployment. I denied it and was subsequently audited. Imagine the joy! What was I to do now? Give up? Throw in the towel? Well, I guess quite the opposite. I had 3 shops at the time and decided to work one more myself as it was struggling. So through December and January I started getting more involved in the day-to-day operations and going through the finances. I started making some changes and found out 3 more people had been stealing. They were immediately fired, leaving me with 5 employees, which was half the amount I had months prior but with the same amount of locations. Luckily I passed the UC audit, but now I was forced to work one of my locations full-time.

 

Cue the Coronavirus…

In late January of 2020 I had just fired 3 more employees for stealing, passed the tax audit, and started working one of my shops full-time, that of which used to be producing $30,000 per month and just finished last month with a measly $13,000. Pathetic. I was legitimately shopping around to move locations because I thought the location was the issue. During this time period I heard from some Chinese manufacturers that some plants were shutting down early to some Coronavirus going on. I thought it was a novel name and nothing more than a sign for me to stock up on parts. So here I am, buying mass amounts of inventory on credit, hoping for the best.

Philly coronavirus closed

At this same time Momentum had become the ugly ducking bringing in less than $20k per month. I had a few clients and a few contractors. My team had fallen apart and I was over it, waiting for some saving grace. Maybe the only reason that I’m not embarrassed to say all this is because I was able to turn both companies around, but it wasn’t easy.

 

 

So here’s what happened next …

I went back to rest on my laurels. Back to what got me started. Back to my first time making money in 2011 fixing phones on campus at Penn State. I started fixing phones and devices in my one shop every day and working on Momentum in my spare time. For the next few months I focused on these 5 Core Aspects leading to How I Doubled My Businesses During COVID.

Here are the 5 Core Tactics to Growing My Business during COVID

 

#1) Luck & Good Fortune

Okay, so this isn’t a tactic. Let’s be honest and call a spade a spade. Sometimes in life you need to get lucky. So how did I get lucky? Well, for starters I passed the UC Audit without owing any money to the state. This also allowed me to fix some things I was doing wrong and get certain aspects of my business and payroll straightened up. I cut the fat so to speak, and learned more about my businesses.

More importantly, as COVID hit, I was scared of being forced to shut down. I specifically remember telling myself I wasn’t going to shut down even if required. Nonetheless, the State & Local Government declared my business as essential, since we fix many devices for first line defense, healthcare, and local government employees.

covid essential business

Not only were we allowed to stay open, many competitors had to shut down, including Apple, Carrier Stores, and other 3rd party electronics shops. This meant anybody looking for electronics repair or phone related issues found us (using Google mostly). Being able to acquire these new customers was vital not only to our bottom line, but for future revenue, as our customer service and quality has improved and we will have acquired life-long customers (repeat revenue).

Then the riots and looting hit the city. Guess who stayed open and wasn’t hit? Phone Repair Philly. None of our stores or locations were affected at all. Running two of my locations in danger zones kept my business safe.

Philly riots and looting

Last but not least, Momentum started picking up for Real Estate marketing as realtors were no longer able to meet buyers in person and were forced to hire digital services for Virtual Tours and Digital Marketing for Real Estate.

 

#2) Hard Work and Perseverance

This sounds cliche I know, but it’s true. People say work smarter not harder. Well, it can be both. From February – April, over 3 months, I worked every day over 12 hours per day. This might sound normal to some, and insane to others. For over 2 months straight I worked my Phone Repair Philly shops fixing devices, improving processes, and growing the business. I did it out of necessity. I just fired 3 people and I had 2 employees who didn’t want to work due to Covid concerns. This was my time to step up.

Hard work

As an entrepreneur you have to take the good with the bad. True entrepreneurs don’t know anything else. We eat what we kill. We reap what we sow. This was such a blessing in disguise honestly because I had no idea what was going on in the daily operations of my phone repair business and things had been falling through the cracks. Our shops are open daily from 10am to 6pm. However, I came in every day at 8am and worked until 8pm. Sometimes earlier and sometimes later. My shops grew consistently busier as we were the only game in town too. Our traffic for our downtown locations slowed at Center City & University City, but the residential market in Northern Liberties at the location I was working really picked up. During down time and before and after work I’d actually focus on Momentum and growing that business. The cycle seemed endless. Yet, everyone else was at home watching Netflix, doing nothing, while I was working relentlessly. I am grateful for it.

 

#3) Getting Partners

Running a business by yourself is more than difficult. It’s tiring. It’s lonely. It’s frustrating. You feel like you have nobody around you and when things are going well you have nobody to celebrate with. When things aren’t going well you have nobody there to cope with. In my opinion, having a business partner not only will improve your business production; it will improve your entire mental outlook. For the past few years I haven’t had a business partner for either company. In 2015 I started Momentum with a friend in LA who ended up losing focus and we fell apart. I bought out his equity before things got ugly. Luckily we’re still friends and have moved on. Phone Repair Philly has never had a partner, or even a manager. A few years ago we were growing and doing well and I attach some of that success to one of my techs who was basically my manager, but I had to let him go for stealing. Since then things have been tough as I can only manage so much on my own. Last year for Momentum I was bringing on a business partner who ended up bailing right before the official paperwork and my trip overseas. Needless to say, it’s been a long winding and lonely road.

First business partner Momentum Digital

So over the past two years I have been looking for business partners. I posted on Linkedin, Angels List, Startup Forums, and had endless conversations with friends and mentors. I was at the point where I would literally give up part of my company to bring on someone from scratch to help run either company.

Less than 3 years ago I hired Sean for Momentum and Joseph for Phone Repair Philly. They were both Sophomores in college. They were brought on as entry level interns. The months and years to follow I noticed similar traits from both of them. They were smart, hard-working, responsible, ambitious, eager to learn, reliable, and focused on getting better. Neither of them came in with the skills or experience to do their job. But they learned. They learned quickly. Those key traits grew on me and I began to understand how much I cared about those characteristics, and about them as people. I actually get along with both of them in many ways. I see myself in them. I can grow with them. We can be a team.

Early in 2020 I brought up the conversation of bringing them on as partners. Both were very open to and excited by this idea, but they still hadn’t even finished school. So over the next few months I pushed and challenged them to see how they could function as full-time students and employees. They both excelled. When graduation came around I presented them with the opportunity and paperwork. We signed and I gave them gifts and words of appreciation and validation. It was time to grow together. Since then they have been nothing but the best and more than what I could have wished for in a partner. I’m grateful for both of them.

This goes to show you that it’s important to promote from within based on your culture, values, and your intuition. You don’t need some fancy high-profile resume with tons of experience. You need someone you can train and who is eager to learn and get their hands dirty.

Sean Boyle partner

 

#4) Systems and Processes

NOW is the time to focus on systems, processes and procedures. As a small business owner you spend most of your time working in your business and running your business instead of working on the business. Imagine a world in which you have a bunch of free time to work on all the aspects of your business you have procrastinated on completing. You have soo much to do yet so little time. Well, guess what, now you have the time. You have no choice. This part of the business can be considered growth hacking, which is definitely a key aspect to helping your grow your business during COVID.

During the Coronavirus over 90% of businesses were forced to close. THIS is the time everyone should have been focusing on the things you haven’t had time to fix. Remember that website you’ve bee trying to rebuild? Remember those classes you wanted to take online? Remember that new vendor or manufacturer you wanted to find? Some of these procedures and systems I was able to create during this time, even as we were still open.

  • Optimizing our website and SEO
    • We began fixing our website for Momentum and Phone Repair Philly. Momentum Digital had
      design and SEO issues I’d been slacking on for months. PRP I updated our content and added a full e-commerce portal and Phone Repair Philly seoprocessing.
    • A lot of our focus lately has been on Local SEO and Google My Business. We have been increasing our relevance, citation and link building, getting more reviews, utilizing Google posts, and posting more content. Our organic local rankings have steadily increased.
  • Creating hiring and onboarding procedures.
    • Both my companies needed a major overhaul for HR. I converted Phone Repair Philly to an S Corp then setup a new payroll system and workers compensation and bonus plan for employees. I also instituted a new background check, shadowing, training, and onboarding system for employees. It’s not perfect, but it’s much better than it was.
    • For Momentum Digital we created a new hiring and recruiting process. We also got help creating new paperwork and contracts for employees and contractors. We finished our taxes and got a new accountant. Then we switched to ADP for payroll.
  • Taking Payments, Payment Processing, Invoicing, and Point of Sale System.
    • For Phone Repair Philly we have been using Square and it’s great and easy to use. I now have it setup to do Payroll, workers compensation, time tracking, inventory tracking and more. I updated our pricing and also a system to send follow-ups and marketing emails. The past few months we really focused on improving our inventory and point of sale customization.
    • For Momentum Digital we also went back to using Square and started setting up more recurring and automated payments to make things easier. We also setup portals with clients for direct deposit ACH transfers.
  • Sales and Marketing
    • Over the past few months I have been running more campaigns on Facebook and Instagram for both companies. We also just brought on a social media manager with design experience who has been adding a lot of value and saving us time.
    • For Phone Repair Philly I’m also in the process of hiring two good sales people to help sell B2B and upsell current customers on buying/selling phones, phone insurance, new carrier plans and more. I expect this to increase gross revenue 25%.
    • For Momentum Digital we keep hiring and training new sales people to help with direct outreach and cold calling real estate agents and small businesses to pitch them on virtual tours. This is getting more traction and leads and the overhead is low as they’re all sales commission based only. We also started using Torch Leads for prospecting and email campaigns then creating landing pages and marketing funnels using High Level. This will drastically increase our automation of lead generation.
  • Organization and Communicationgrowth hacking
    • For both companies we have weekly calls and reporting. We also use Slack and setup systems to track our work and progress. Slack can be overwhelming but its quick and easy to use for team collaboration.
    • Recently I started using BlueFolder for Phone Repair Philly to track customers, work orders, progress and a lot of details. Things were complex and confusing and falling through the cracks before implementing this CRM and Ticket Management system.
    • Momentum Digital is using 17hats for leads, questionnaires, invoicing, and more. It’s a very cheap and useful automation and tracking tool that can be used as a CRM and much more.

#5) Local SEO

Over 50% of our leads and customers from both businesses come from Google, and more specifically Local SEO. SEO stands for Search Engine Optimization (organically ranking at the top of Google). The term Local SEO has to do with ranking your business at the top of Google local search results for your products or services. For example, if you search “Digital Marketing agencies philadelphia” and you’re in the center city area you’ll notice Momentum Digital typically shows up it the Local Google Maps 3-Pack. This drive a lot of calls and website visits. Similarly, if you search keywords such as “cell phone repair shops philadelphia”, you’ll get search results that have at least 1 Phone Repair Philly location in the Google Maps 3-pack. These Google search results are very demand driven and lead to more responsive leads and active customers.

Local SEO is typically categorized and lumped in with SEO, but really it’s the aspect of SEO that focuses on geographically significant results that rank in the Map Pack using your Google My Business account. This account is free to setup and use. In this recent blog I talk about the Google Local SEO Cheat Sheet for small businesses. I recommend watching and reading this content if you want to learn how to rank higher on Google for free, which will lead to more customers.Momentum Digital seo

A few key aspects we have been focusing on for Local SEO involves managing and optimizing our GMB listing (mentioned above). We are more focused on getting 5-star reviews, adding Google Posts, and adding more overall Local GMB content —- all on a weekly basis. If you master these key aspects then you’ll have you business ranking on Google in no time.

Contact us at hi@needmomentum.com or call (215) 876-2954 for more information about Local SEO and Digital Marketing for your small business.

Recap of How You Can Grow Your Business During COVID

First you need to stop playing the victim game. We’ve all had rough patches, some more than others. And yes, this has to be one of the worst, BUT are you just going to give up and lose your business? No. Not me. Not ever. So, get back on that horse and focus on these areas of your business during this time.

  1. Good Fortune — Do the right thing and eventually you’ll be rewarded. Keep your intentions clear.
  2. Work Hard — Don’t give up. Now is the time to focus and work overtime on key aspects of your business and ways to pivot.
  3. Get Partners — Hire from within and grow your team and marketing partners to grow your business.
  4. Build Systems & Processes — Fix all the things you’ve been slacking on. Work on the hard things that will make a huge difference.
  5. SEO — This is a way to get more business and customers online, and for free, without having to pay for marketing.

 

Thanks so much for reading this article! I hope this was helpful and informative. Trust me when I say if you’ve read this far than that means this is important to you, and me, and that I have been in your shoes.

Time to put your head down and put in the work.

My name is Mac Frederick and I’m a small business entrepreneur and digital consultant. You can find me on Instagram (@MacFrederick) Linkedin, Facebook and more!

mac@needmomentum.com

By Mac
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