Momentum Mondays

February 27, 2019

7 New SEO Trends your Business Needs to Utilize

Have you ever paid another person or company to do “SEO” for your website? If so, let me guess … after paying thousands of dollars you still had NO IDEA what it did to your bottom line. Even worse, you don’t even seem to rank any higher on Google.

Well, not to kick you while you’re down, but SEO is going to get even crazier. So, for all you plumbers and e-commerce stores out there, buckle-up! In this article, we will go over 7 of the biggest SEO trends in 2019.

With the media world ever-changing, so are the most effective SEO tactics. In order to rank, outrank, and stay ranking, SEO should be top of mind. If you want your website and content seen by as many people as possible, roll up your sleeves and get to work.

Let’s cover 4 quick topical terms:

  • User Experience – How website visitors use and interact with the website.
  • Crawlability – How Google reviews your website to index it online.
  • Content – Information and media on your website
  • Backlinks – Links from other external websites back to your website.

To stay competitive, new SEO trends offer businesses a competitive way of standing out  amongst the crowd.

Here are 7 SEO Trends for 2019

1.  The Rise of Voice Search

How often have you heard one of these phrases in the last year or so…


 “Hey, Siri.”

“Ok, Google.”

For those reading (or listening), it’s a race to the top. Who will dominate search?

Have you seen the increasingly popular television commercials? It’s fair to assume you’re in a legitimate industry when you’re running TV commercials during huge sports events and popular hours. This tv ad by Google, “Yo Google”, with Kevin Durant, is just one example of a big international media company trying to eat up market share.

Whether you like it or not, voice search is the future of SEO. It is estimated that by 2020, there will be around 21.4 million smart speakers in the U.S. alone. Also by 2020, experts believe that voice search will make up 50% of all search inquiries. So how can your business stay on top of this trend and utilize it to boost your SEO?

  1. Create Content Good Enough to Make it A Featured Snippet. You may be asking “What is a featured snippet?” A featured snippet is the result you see at first in the Google search results that boxed off at the top of the page. While there is no answer as to how to get featured there, search engines pull the more relevant content that answers a specific question people are asking. This answer should not be something that runs around the question that was asked. Instead, aim to write content that makes the answer clear and easy to understand. 

Content for snippets are pulled from the top 10 results for the specific question that was asked. Make sure your content is ranking by optimizing your SEO with great meta and internal and external links.

In the world of voice, this content is the voice search result that Google and others transcribe to you.

2. Make Sure Your Site is Up To Speed.

A major search rank consideration gaining more and more precedence is the power of page speed. 47% of consumers expect websites to load in 2 seconds or less. Your content may answer all of the voice searcher’s questions, but if your website is not optimized to load quickly, your perspective website viewers will drop like flies.

Make sure your website loads as fast as possible. This can be achieved with a few optimizations:

Hostway explains 10 ways to make your website load faster using some of these pointers as examples …

10 Ways to Make Your Website Load Faster
  1. Implement your own content delivery network (CDN). …
  2. Cache everything possible
  3. Evaluate your plugins. … (what to use vs not use)
  4. Compress your content. …
  5. Configure expires headers.

Use Google’s awesome PageSpeed Insights tool to determine your site’s speed and what you can do to improve.

3. Think Like a Voice Search User. 

SEO can change depending on which platform is being used. We all know that searching something by typing and searching something by speaking are completely different. With each action, you use different words, sentence lengths, and phrases. With the case of voice search, the whole question is going to be different. Therefore, content needs to be composed to answer more natural, conversational questions. Content made to respond well to Voice Search must also answer the question in a short and simple manner – content used as Voice Search results are written at a 9th grade level and 29 words or less.

4.  Featured Snippets (let’s dig deeper)

The Featured Snippets are a format which is supposed to provide users with a concise, direct answer to their questions – right there on the search results page, without the users having to click through to a specific result.

The key to becoming a featured snippet is by making sure that you not only provide the best, most concise and accurate answer, but to making sure your website is also structured properly for Google to scan and index.

There are three types of snippets, depending on the query:

  • Paragraph
  • List
  • Table

According to Rob Bucci and STAT, paragraph snippets are the most common, occupying 82% of the featured snippets, with list snippets appearing in 10.8% of the results and table snippets in 7.3%.

These Snippets don’t always pull the result from the first position on Google either. They can actually pull from any listing on the first results page. However, position 1 usually gets at least 30% of the featured snippet results.

3.  Prioritize Mobile

Please tell me this isn’t a shocking surprise. Chances are you’re actually reading this from a mobile device.

As a marketer, I probably spend more time on my PC than a smart device, but not by much. Most people I know don’t even have a computer anymore. Why have one if you don’t need it. You have a personal computer in your hands at all times, and that always has an internet connection.

Google has actually moved to mobile-first indexing. Yes, this means even Google has prioritized scanning and indexing website mobile versions first, so as to rank them and give the best results to those searching on mobile devices.

Mobile-first indexing means that Google uses your website’s mobile version as a jump-off point for determining website rankings. If your website does not have a mobile-friendly version, it doesn’t mean you won’t rank. However, because mobile is crawled first, it will affect your website’s overall rank.

(Image via MOZ)

This mobile-indexing process should not come as a surprise – 60% of all internet traffic comes from mobile devices. If you are already using SEO, make sure to transfer that data to the mobile version of your site. When building mobile-friendly websites or mobile versions of your site, for SEO purposes, take into consideration…

  • Creating a better user experience. Mobile versions of your website should offer your audience easy navigation and use.
  • Speed. As we mentioned before, you should optimize your site to load quickly. It is wise to have a desktop version of your site and a mobile version. Not sure if your website is mobile-friendly? Google has your back – try its Mobile-Friendly Test.
  • Optimize your content. Content titles for mobile content should be around 78 characters opposed to the 70 characters for desktop. For the content description, the character length is the same – around 155 characters.
4.  Amazon Search Optimization

Wait…Amazon competing against Google? Go figure, right?

Amazon is a huge search engine competitor. If you want good SEO, you have to be in front of your customers on all major search engines, including Amazon. 72% of shoppers use Amazon to find and order the products they need. 56% of consumers search Amazon for what they need first before they looking at other sites for the same product.

According to BigCommerce, people favor Amazon when it comes to making purchases because Amazon offers great prices, fast shipping, and overall better customer convenience. Not only do people find products on Amazon, but everything they need for their shopping experience including product reviews, similar product suggestions, and other products consumers may be interested in based off of the product they are looking at. Amazon acts as a one-stop stop for online shoppers. With Amazon, there is not a need to use another search engine to find what they need or want to buy.

Amazon is a threat to Google and Google Ads revenue if consumers are searching for products on Amazon instead of Google. If your business has products available for sale, you may want to consider posting your items for sale on Amazon. To sell your products there, you must first…

  • Enroll. Choose one of the 20 product categories available on Amazon for your products.
  • Choose a selling plan. There are 2 plans available depending on how many products your business intends to sell.
  • Register and List. Use Seller Central to set up your account.

The reason we want to include Amazon in this blog is simply due to the fact that they have and and will continue to steal market share from Google, YouTube, eBay, and others. Yes, anything you search on is a search engine — even social platforms like YouTube and Facebook.

5.  Domain Authority

Domain Authority and SEO work hand and hand. If you didn’t know, Domain Authority is a search engine score that determines the popularity and quality of the domain itself. It’s a marketing term itself, as coined by Moz and others.

DA scores range from 1 – 100. Domain Authority strives to prove that your website is producing high-quality content about your specific subject matter. To achieve “good” domain authority, your website and website content should have a high number of quality internal and external links. High Domain authority sites, as an example, would include Facebook (99), New York Times (95), ESPN (91).

It is not a realistic goal to have a DA of 100. Instead, focus your time on determining the DA of your competitor’s sites and aim for your website to have a higher number than theirs. The best way to improve your site’s DA is to prove it’s overall SEO. If you decide to work on improving your Domain Authority, you should use some of the same practice that you use for your SEO optimization. Our partners at Hubspot say to improve DA, you can…

  1. Look at Your Links. Search engines like Google only want the highest quality links. Take advantage of tools like SEMrush’s Backlink Checker and MOZ’s Link Explorer to see how you can improve your linking game.
  2. Content, Content, Content. Are you tired of hearing about content yet? In order to boost your Domain Authority, you need people to visit your website. Draw people in by creating compelling content that is answering a direct question. Once you have visitors, use lead nurturing tactics to build a dedicated following that will keep coming back to your site for more.
  3. Get backlinked. Other companies linking out to your content on a page with a higher Domain Authority than yours will boost your DA number tremendously.
6.  Semantic Keywords

Adding Latent Semantic Keywords to Quality Content

LSI keywords are also known as to “semantic keywords.”  In other words, LSI keywords are terms and phrases that search engines find based on the frequency they are used throughout the web.

What are semantic keywords? Semantic termsare not quite like synonyms. Instead, they are more like sub-topically related concepts. For example, if I were to write about landing pages, some potential semantic keywords could include subject line tips, A/B testing, landing page ideas, landing page design, and landing page optimization.

Here are 3 tools that can help you find the best LSI keywords for your content:
  1. LSI Graph is an easy-to-use tool. To use LSI Graph, just write in a focused keyword and new ideas will generate for you! It’s that simple – plus it’s free.

2. Google’s Auto Suggest feature is another way to generate new ideas. Type in your main keyword, but, instead of hitting enter like your normally would, look the suggested queries. These are all things that are ranking on Google from what people are actually searching.

3. Google’s Search Related Feature appears when you scroll to the bottom of the Google search results page. Here, you’ll see additional suggestions based off of your original Google search. You’ll also get semantically related keywords in bold.

When creating content remember to add LSI keywordsto your content to drive organic rankings. Be sure to include them in your:

  • Subheads
  • Alt Text
  • Image File Names
  • Body Content
  • Link Text

Let’s not forget, your content has to be relevant to both Google and humans. Be sure to include keywords, but never let them degrade or distract from the message you’re sending.

7 – Blockchain Technology’s Influence

When thinking about the idea of Blockchain Technology, it is mostly associated with Bitcoin and cryptocurrency. However, Blockchain’s influence has a larger reach than expected. So how does Blockchain Technology and SEO relate?

First, we have to know the logistics of how blockchain works. Blockchain is used to create protected and trusted transactions. The use of Blockchain Technology secures digital relationships through its network. When using Blockchain Technology, transactions will occur directly between the advertiser and the website owner, cutting out 3rd party search engines, like Google, that were meant to build trust.

Utilizing Blockchain can verify identity authentication of your website’s users with 100% accuracy. This accuracy helps to determine whether your ad was viewed by a real person or by a bot crawling your site. Distinguishing this can allow the website owner to only pay for legit clicks from real leads through Blockchain. Some ways you can use Blockchain Technology with your sites are..

  1. Use an Embedded schema markup. This allows websites to record the identity of visitors on your site.
  2. The use of token rewardsBAT, a basic attention token, monitors your website’s user’s activity. If the user is an active user, you will gain “tokens” to reward different user interactions.

Thanks for taking the time to learn more about the future of SEO with our 7 trends for 2019. The key point of this article is that SEO is ever-changing, and that your website must be focused on the future. Your visitors’ experience is the key to making sure your rank continues to climb.

For all future content please subscribe to our YouTube or email list for Momentum Monday marketing tips and trends.

With questions regarding SEO and Digital Marketing, you can reach our director, Mac Frederick.

February 25, 2019

7 New SEO Trends your Business Needs to Utilize

This week, we are talking about SEO Trends for 2019. To stay competitive, new SEO trends offer businesses a way of standing out amongst the crowd.

By Mac
February 5, 2019

How to Create Facebook Lead Form Ads in 15 Minutes!

Learn How to Create Facebook Lead Form Ads in 15 Minutes with Mac Frederick — Founder & CEO of Momentum Digital

By Mac
January 21, 2019

How to Streamline Your Content Creation in 2019

How To Streamline Your Content Creation in 2019

This week, learn how to streamline your content creation in 2019. These strategies will help you create better content faster for all of your clients. We have compiled our best tips for making the most of your content creation time and for keeping your creativity flowing.

Content Creation Strategy Meeting

For a digital marketer, content creation can be a slow and tedious process. As a content creator, it can sometimes feel overwhelming and never ending. In fact, 44% of marketers say that content production is their biggest challenge. However, 61% of consumers are influenced by custom content. Therefore, you need to have a great content creation strategy in place. Content creation may be your most dreaded activity, but what if I told you that it doesn’t have to be?

Content is everywhere. Everything you encounter from the moment you wake up can be considered content. That text from your mom? Content. That cute puppy picture on your Facebook feed? Content. Even the news alerts you receive on your phone are, you guessed it, content.

For a business, content helps you interact with your customers, give more information about your business, create a brand voice, and much more. In this article, we will give you 7 of our best content creation tips and tricks to make your content creation processes quick, easy, and, most importantly, fun!

7 Content Creation Tips to Streamline your Content Creation:

1. Keep all of your ideas in one place

Content Planning Workspace - keep all your ideas in one place.

Great ideas can hit you at any moment. To take advantage of these aha moments, make sure you have a dedicated space to write them down. Whether it’s a post-it note, a journal, or a Google doc, make sure you write it down. This will save you time and energy during your brainstorm sessions later.

Don’t have a specific idea? No problem! Write down larger, broader topics to get your creativity flowing. Once you have your ideas and topics down in one place, you can track the topics, using applications like Mention, to see how popular the topics are and how well content involving those topics are performing on social media. This will save you time in the long run and ensure that the content you are creating has a high probability of helping you reach your content goals.

2. Repurpose Content

Who says that the content you create will go out of style? By putting time and effort into your content creation, you can reuse top performing content later on. Lots of your past content can be expanded upon and given new life. Some of our favorite ways to reuse and recycle old content are:

  • Turning old blog posts into downloadable guides. Have you blogged about the same topic a few times? Combine them, update them, and turn them into a definitive guide that can be downloaded by your customers.
  • Turning research into an infographic. Not only are infographics informative, but they are one of the most widely shared pieces of content. Having important or interesting data and research about your company can help those in companies similar to yours.
Content Creation Board - how to repurpose content
  • Turning data into social media posts. Everyone loves a good statistic. If you have solid stats, turn them into small, shareable posts and tweets.
  • Turning blog post information into newsletter topics. If you didn’t promote your blog post in a newsletter when it was first released, try mentioning the topic in your next newsletter and linking it back to the original blog.
  • Turning a blog post topic into a podcast episode. Podcasts are huge right now. Not only will it recycle your content, but it will create even more content for your company.

  3. Have a Social Media Content Calendar

Social Media Content Calendars save lives. Not only will it map out your month, including holidays and other buzz days, but it will show you how many pieces of content you will need to create ahead of time. Content calendars can…

Social Media Monthly Calendar
  • Help you break up your content. Looking at your content laid out for the whole month can help to ensure that you have new and fresh content going out that will keep your audience engaged.
  • Get your team involved. Having the content calendar located on a Google Drive makes it easy for your team members to divide up the work and give you input on your content strategy for the month. If this calendar is for a client, this will allow them a sneak peek at what is going on and time to make any changes before the content is published.
  • Allows you to plan ahead. If you are working with a larger team – copywriters, graphic designers, videographers, editors – then it gives them advance notice as to what needs to get done and when it needs to be done by.

In short, if you don’t have a content calendar yet – GET ONE!

4. Utilize Templates

Social Media Content Strategy creation

With content creation, it is not important to reinvent the wheel. If you do your research and preparation correctly, there are templates you can use for your content creation process. Whether it’s a free template from a digital marketing resource or a template specific to your company, templates can come in handy when developing content.

Templates can be used for:

  • Always having the correct post dimensions for every platform
  • Content Calendars
  • Social Media cover and profile photos
  • Content reporting documents

Overall templates make your life easier and help you to create content faster. Having a template you know you can go to can take some of the stress and anxiety out of content creation.

5. Look into Your Analytics to Determine What is Working

Social Media Data Analytics

It is crucial to monitor your social media analytics in order to determine which posts are performing the best. Instagram and Facebook make it easy for businesses to view insights on how well posts are performing, how many impressions their page has received, and even who their target audience is. You can also research analytics for content creation using tools like Google Analytics, Google Search Console, your website statistics, surveys sent to clients and customers, or even keyword search platforms like Spyfu.

Doing a social media audit for the previous month before you begin your social media preparations for the next month will give you a better idea of how your business is performing online and which posts are receiving the best reaction from your audience. Looking at your analytics can also help you determine which content you would like to repurpose in other ways.

6. Scheduling is a Marketer’s Best Friend

Hubspot Logo

If you are a social media marketer running multiple social media accounts, remembering to post for every account, on every platform, at the best time can be a struggle. Lucky for us, there are platforms available to us to help us manage our workflow and schedule out posts. There are many tools that can help in this, but one of our favorites is Hubspot.

On Hubspot, there are tons of tools to make a content creator’s life easier. Hubspot can help in all areas of content creation from Content Planning and Strategy to Content Creation tools to Analyzing Content.

  7. Use Google Alerts for Blog Topic Ideas

Social Media Blogging Google Alerts great for topic ideas

Blogging is great. But sometimes it can be a struggle to find a great topic to talk about. Watching the news and looking at what friends and competitors are doing can be a big help when brainstorming ideas. However, it leaves a broad range to choose from. If you have a client in a niche industry, set up Google Alerts for niche topics and keywords. This will inform you whenever there is a new blog or new story published and send a link directly to your Google inbox.

Google Alerts may be useful for more than just getting blog topic ideas. They can also let you know when your content has been indexed by Google, identify bloggers and other companies you can collaborate with, and monitor your brand and brand voice.

Social Media Planning Board, organize your thoughts

Today, we reviewed 7 of our favorite content creation strategies to streamline your content creation plan. I hope that these tips have helped to ease your creative mind. The content creation process can be challenging, but it is one of the most important things to help build your following and brand. If you are a content creator – we see you and appreciate you!

If you have any other tips and tricks that we didn’t mention, we would love to hear them! We are always looking for ways to spice up our content creation process!

Comment below if you ♡ content creation and share this with a follow content creator who may need some new tips and strategies!

By Mac
January 14, 2019

9 ways to Grow your Business’ Instagram Presence

Our social media guide below contains 9 ways to help grow your business’ Instagram presence Organically – Let’s dive in –

Instagram is probably one of the easiest platforms to create an account on. However, maintaining a successful business account is a whole different ball game. Before we jump into the 9 ways that I have used and applied to help grow a few different business Instagrams, let’s review some key stats about Instagram and why your business needs a strong Instagram presence.

It’s no secret that Instagram is considered the focal point for many businesses and digital marketers. According to Falcon, the engagement rate on Instagram is 10x higher than it is on Twitter. Think of it this way – Instagram is considered the sweet spot of the social media scene for marketers and business. And I don’t think I have to explain why I mean unless you’ve been living under a rock or something?

Falcon states that Instagram has 1 billion monthly active users, Of those users, 50% are following brands. That’s a pretty good number if you ask me, with high chances of business opportunities!

Businesses have the capability to market on platforms. Social media platforms allow them to reach their audience in real time, with the message they want to tell, and collect the data needed to further remarket to their potential clients. Despite all of this knowledge, statistics, videos, and content, online business are still struggling to maintaining their social media presence. Why, you ask? Simple.

In this article and I will point out a few ways that business can build and maintain their Instagram presence by providing examples from my own experience with helping business accounts grow their Instagrams.

There are a total of 25 million business accounts on Instagram, and this number is not slowing down. Because social media has such a positive impact, it continues to be one of the strongest ways to communicate with current and potential clients in real time. Statistically speaking, organic Instagram usage costs your business nothing and makes the most sense sense. If you don’t have an Instagram presence, you should probably STOP reading this blog and create one right now. Need help? Read this article provided by Instagram on how to create a business Instagram account. If you already have a business Instagram account – take notes!

As promised, here are 9 Ways to Grow Your Instagram Presence

  1. Strategy

Listen up Business Owners – When creating a business Instagram account you must first create an Instagram business strategy or action plan strategy.  WHY? Let’s review a few more stats created by our friends over at Wordstream.

With Instagrams immense community, how is your business going to stand out? How are you going to go after your audience? What brand message are you advertising? What call to actions are you going to use? What design aesthetic are you going to use? How often are you going to post? How can your brand be seen to new potential clients? These are only a few questions you should be asking yourself which is why strategy is step one.

Think about when you first created your business. You obviously had to create some sort of plan on how you would get from point a to point b, created goals and then steps on how you would accomplish those goals. Welp people, this isn’t rocket science. Your Instagram strategy is pretty much the exact same thing as your business strategy.

Your Instagram marketing plan should be clear to the point and discuss what you want to accomplish for example:

  1. Your goals
  2. Who your target audience is  
  3. What story you want to tell.
  4. You’re brand design or aesthetic.
  1. Research

Research Is very important for any business creating an online social presence. You should be asking – What is your competition doing? What are the other businesses doing? What hashtags are popular in your industry? Who in your industry is having success via Instagram?  

No one wants to reinvent the wheel, nor should they have to in today’s technological world.  There are many ways to see what your competitors are doing such as…

  • Have you performed a Social media audit? The purpose of the audits are to evaluate and optimize a business’s profiles and strategies. In ways, they have increased and can increase their original goals. This article contains a FREE template, provided by Hootsuite, on how to create a social media audit.
  • Another key tip with research is knowing and understanding Instagram statistics and anayltics. All business accounts should utilize the Instagram anayltics and insights as this will tell you your audience, demographic, trending post and so forth. Check out this article provided by Hootsuite about the top 24 Instagram statistics you should be aware of in order to help grow your Instagram presence.
  • It is key to understand Instagrams News Feed Algorithm and trends so that your business can stay at the top of your follower’s feeds.
  • If you an e-commerce shop, apply for Instagram shopping. You can click here to apply for your Instagram shoppers account.
  1. Goal setting

No one wants to work harder. The goal is to always work smarter.  Let’s discuss Smart Goals. In order to create a successful strategy, you must create goals with action plans. The key is to create SMART goals, which help you determine if the goal can be accomplished and the steps needed in accomplishing these goals.

Check out this blog provided by mind tools which explains what smart goals are and how to implement them in your strategy.

  1. SEO

Yes, I said it. Instagram SEO! Creating an SEO strategy for your Instagram account is vital in today’s competitive business world.The two key areas that affect SEO are…

  1. Your account handle. This is the ‘@’ name that you register your account with. This should clearly reflect the sector in which your business operates.
  2. Your account name. This appears under your profile picture and should reflect your account handle and industry.

Looking for more tips on how to create and optimize SEO-friendly Instagram handles and names that will increase Instagram engagement? Check out this Linkedin blog all about creating the perfect Instagram name.

  1. Consistency is key, Always!

There are many successful Instagram accounts that are a beauty to watch blossom as they have been consistent since they created their accounts. Some key pointers would be:

  • Limiting your range of filters to one or two and applying them to every photo
  • Think of creating a photo grid to plan out how your posts will look digitally
  • Create a niche for your account, this will help with brand recognition,
  • Keeping your storyline and postings consistent with the filters and a clear goal.
  • Creating a social media calendar will help you stay on track with your content and audience building. If you just do not have the time to invest in Instagram, then try a posting platform such as Hootsuite.
  • Stay up to date with the news and latest trends in your industry. Provide value to your followers by posting this information on the stories, posting curated user-generated content you curate, from blogs, polls, videos, and images
  • Utilize your Instagram anayltics and insights when creating content, as this will help you determine what your customers want to see and the best time to post this information.
  • Hashtags, or tags however you would like to call them, are still crucial for business owners

According to our business partners over at Hubspot, Instagram posts with at least one hashtag averages 12.6% more engagement than a post with no hashtags. Hashtags are like categories, for example. Instagram is essentially an online photo album and hashtags are the categories for your photos. Hashtags help your post get discovered by viewers most interested in seeing it. When it comes to hashtags…

  • You should always try to vary your hashtags according to your posts. Try not to copy and paste the same hashtag every time as tags should be relevant
  • Stay active in your Instagram community. What are others doing? WHY NOT PARTICIPATE?
  • Try running a contest using your keywords as hashtags.
  1. Business Biography

Your Social Media biography should clarify your Business’ purpose. Your profile’s bio is the first thing users see when they are on your Instagram. You should have a creative, well-crafted, clear message that you would like your audience to view in your biography.  Put yourself in the consumer’s shoes – would you want to follow an account that is unclear of their own goals? Your Instagram bio can also include:

  • Keywords
  • Call to actions
  • Hashtags
  • A link your website to your business bio
  • A link your other social accounts

This will make it easier for your clients to visit your website and or social profiles.

  1. This saying will never get old – CONTENT is KING

Provide value. Why would you follow a company who provides no value? Always put yourself in the consumer’s shoes. Don’t have great content of your own to post? Try user-generated content on Instagram. This is a chance for followers to involve themselves more deeply with your brand while also reducing marketing costs because the content is being created and approved by your audience.

For example, you can ask a question and create a social poll around a trending topic that you know will attract buzz. You also want to aim to create viral industry content. How? Simple. What’s going on in your industry? Stay on top of the latest news and trends, and then relay this information with your audience.

When choosing and creating the content that will go on your Instagram page, keep in mind your business’ design and aesthetic. Try not to overwhelm your audience with design or to much content. Remember to keep your audience in mind while curate content. Specifically tailor your messages to them, keeping postings and descriptions clean and consistent. You can spice up your business’ content in a number of ways. Some of my favorites are:

  1. Adding videos and boomerangs to your stories
  2. Producing Instagram Video content that doesn’t require sound to be engaged. Roughly 85%  of Facebook, Instagram’s parent company, users play videos without sound, and the numbers are similar on Instagram.
  3. Add some humor and personality to your descriptions
  4. Use clean images
  5. Add stickers and gifys to your stories.
  6. Basically, be a human behind a brand, not just a brand.

Which leads to tip number 8…

  1. Build relationships

You are a human, not a robot. No one wants to follow a robot. Show some personality in your brand’s content and postings. It’s much easier to build a relationship and get invested in a brand when you are interacting with an actual human. Would you agree?

Show emotions while posting and try to remember the audience you are targeting. Sometimes it’s okay to not ask a question but, instead give a command. For example, try telling your audience to Double Tap If they agree with X Y or Z issue. Building a trust with your users, engaging with them daily, staying active and consistent in the Instagram community, and cross-promoting will help your brand more than you may think.

  1. Make your brand credible.

How, you ask?  Here’s the secret sauce: ENGAGE. You can engage in many different ways with your audience. However, some of the most popular ways are…

  • Commenting. Do this, and this will benefit your Instagram account. Instagram cares the most about engagement. When a post receives a bunch of likes and comments, Instagram sees this as “quality”, remember to post engaging valuable content that more people will want to see and interact with. (Take away tip: Remember people buy when they trust)
  • Don’t only comment but write useful comments. This provides value to the interaction. This can be done by offering tips or sending links that can help the users.
  • Participate in social communities
  • Join and create engagement Pods
  • Reach out to Influencers and see if they would be interested in partnering with you. This will help you advertise your brand’s message and/or products
  • Likes. More likes = more cred for your brand
  • Interact with your followers. This is your community, your audience. Communicate with them by liking, commenting, following and messaging your. Ask them questions such as what could you do better, what type of content would you like to see more of?
  • Try Instagram live. Get out of your comfort zone! I’ve said this several times and will say it once more, do not be afraid to show personality behind a brand. People want to interact and get to know YOU.

In the end, review the data and research you collected and utilize it by providing curated   content, with a clear goal and high levels of engagement.

That’s all folks, I would love some feedback, have any of you tried any of the tips I’ve mentioned above? If so I would love to know your experience and thoughts. Comment below and I’ll be sure to reply 😉

By Sara
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