SEO

June 23, 2020

How To Add Google Tag Manager To A Squarespace Website

How To Add Google Tag Manager To A Squarespace Website

Welcome to another Momentum Monday! Today we’re going to look at how to add Google Tag Manager to your Squarespace website. Google Tag Manager allows you to oversee all of the tags featured on your website under one platform. Using features called containers, GTM can track data on your website such as conversions, remarketing, site analytics, and the like.

 

 

Getting Started with Google Tag Manager

To begin, you will need to create a Google Tag Manager account. You can easily do so using an existing Google Business account or Gmail account. If you already have an account, simply login. Once inside GTM, you will see that it gives you the ability to have multiple manager accounts. You can make different accounts based on what you intend to use them for. In this tutorial, we’re using an account to place, what is called a GTM container, on a Squarespace website. A container is code that includes all of the tags, triggers, and variables on your website.  You will be placing a GTM container on the backend of your Squarespace website.

How to Setup and Index Your Squarespace website using Google Search Console

 

 

To create a new account, select the Create Account button in the top right corner. When creating your account, be sure to fill out the information, such as account name, location, and container name. Since you are creating this for your website, when choosing the target platform, select Web.

 

google tag manager creation

 

Finally, hit the Create button, and accept the GTM Terms and Conditions. Immediately after accepting the Terms and Conditions, the GTM installation code should pop up. This will need to be copied and pasted into your website’s header and footer.

 

create gtm account

 

 

Finally, hit the Create button, and accept the GTM Terms and Conditions. Immediately after accepting the Terms and Conditions, the GTM installation code should pop up. This will need to be copied and pasted into your website’s header and footer.

Installing GTM on Your Squarespace Website

Login to your Squarespace website, navigate to Settings, and then Advanced. From there, navigate to Code Injection. On the left sidebar, you should see the header and footer of your website. To install the GTM container on your website, copy and paste the header code from GTM into your website header box. After, copy the body code from GTM into your website footer box. Finally, save your Squarespace website.

adding gtm code

Testing Your GTM Code

 

To make sure the container is up and running, you want to test it. There are two ways you are able to test if the Google Tag Manager container is working properly. 

 

Head back to your Google Tag Manager account. Navigate to Workspace, and select the Preview button in the top right corner. Now, simply refresh your website page. You should see the Google Tag Manager preview on your website, which means the container has been properly installed.

 

You can also test the container by using the Google Tag Assistant Chrome extension. This allows you to verify Google tags that have been placed on pages. Download the Tag Assistant extension. This only works on the Google Chrome browser. Once the extension has been downloaded, make sure to enable it. Refresh your website page. The tag assistant should display that the GTM container is active.

 

We hope this helped! If you have any questions or comments, be sure to leave them down below. 

Happy Monday!

 

Thanks for taking the time to read and learn How to Add Google Tag Manager to a Squarespace website. This is part of our SEO marketing blog series with our Momentum marketing blogs. If you have any questions, comments, or concerns, feel free to leave them in the comment section, or contact us.

 

Happy Monday! 

Mac Frederick

mac@needmomentum.com

(215) 876-2954

By Mac
June 9, 2020

How To Setup and Index Squarespace Websites Using Google Search Console

How To Setup and Index Squarespace Websites Using Google Search Console

Want more people to find your Squarespace website on Google? Well, welcome to another Momentum Monday where today we’re going to look at how to setup and index Squarespace websites using Google Search Console. This will allow your website to rank higher on Google, as well as show up under Google searches related to your products and services, or brand name.

How to Setup and Index Your Squarespace website using Google Search Console

Getting your website scanned, crawled, and indexed by Google requires you to connect your Squarespace website to the Google Search Console using a premium Squarespace account as well as a Google account. We’ll look at how to complete each step in detail to successfully get your website indexed by Google.

 

 

Getting Started with Squarespace Basics

You most likely already have a Squarespace website and account since you’re reading this blog. If not, make sure to create a Squarespace account

 

squarespace seo

Next, in order to connect to your website to the Google Search Console, you will need a premium Squarespace account. If your Squarespace account isn’t premium yet, you will need to upgrade to a premium plan to continue. Your Squarespace account falls under premium if it is either a Business or Commerce plan. On the other hand, a Personal Squarespace plan doesn’t include the same features and integrations, so you won’t be able to complete the steps to get your site indexed with Google Search Console. 

 

 

Additionally, you will need to have a published website under your account with an activated domain. This means that your account cannot be running on a trial. Search engines hide trial websites, so this won’t work if your Squarespace website is not published and live

 

Google Search Console Basics

 

To use the Google Search Console, you will need a Google account. You most likely already have a Google account. If you don’t have a Google account, you can create a free Gmail account or a premium Google Business Account

google search console seo

 

Using your Google account (make sure you’re already logged in), setup an account with Google Search Console. On the Google Search Console main page, simply click the Start Now button. Once logged in to the search console, you can take a tour of the backend and its settings. 

 

Preparing Your Squarespace Website

 

Before you connect your Squarespace website to the Google Search Console, you want to make sure that any website page passwords are removed.

Disabling any site-wide passwords or page passwords is important, as the passwords prevent Google from indexing your content.

 

You also want to make sure that your Squarespace website is running under a paid account instead of a trial account. Since search engines hide websites operating under a Squarespace trial account, upgrading to a plan and publishing your site is necessary.

 

Additionally, before you connect your Squarespace website to the search console, ensure that your website is properly connected to its third-party domain if applicable. For the best results, we recommend waiting 72 hours after you connect your domain before verifying it with Google Search Console.

 

Indexing Your Website with Google Search Console

 

Now, you’re ready to connect your website to the Google Search Console. First, log in to your Squarespace website. Navigate to the Analytics page from the Squarespace Home Menu. On the sidebar Home Menu, click Analytics. On the Analytics page sidebar, you’re going to see Search Keywords. Follow through to that page. You will see the Google Search Console feature that allows you to connect your website. Click the Connect button to begin. Next, a page will pop-up that allows you to log into your Google account. Log into the Google account that you want to connect your website to. Review the permissions, then click Allow. It can take up to 72 hours for the data to populate. If you’re having trouble connecting to Google Search Console, try authorizing through the Connected Accounts panel.

 

Next, you’re ready to index your website. By submitting a sitemap, you provide Google Search Console with your site’s publicly available page URLs and image metadata. All Squarespace sites automatically generate a sitemap.

 

On the Google Search Console dashboard, select the site you’d like to index from the property menu in the top left corner. Click Sitemaps, and on the following page, under Add A New Sitemap, enter your website URL. Add “/sitemap.xml” to the end of your website URL before submitting. 

google search console sitemap

 

Finally, click Submit to request Google to index your site.

 

Google Search Console may place restrictions on some pages of your website. This is normal, but isn’t a problem since the restricted pages are not meant for website viewers to see or interact with. These pages are for internal use only, and are not meant to be indexed. 

 

You will be notified of any restrictions in a message explaining that some parts of your URL are “restricted by robots.txt” when verifying your website.

 

After 72 hours, check back to see the status of your sitemap submission.

By then, your website should be successfully indexed, and you should start seeing keyword data show up in your Squarespace account.

 

Thanks for taking the time to read and learn How to Setup and Index Squarespace Websites Using Google Search Console. This is part of our SEO marketing blog series with our Momentum marketing blogs. If you have any questions, comments, or concerns, feel free to leave them in the comment section, or contact us.

 

Happy Monday! 

Mac Frederick

mac@needmomentum.com

(215) 876-2954

By Mac
May 18, 2020

How to Write SEO Friendly Blogs

How to Write SEO Friendly Blogs

Learn How to Write SEO Friendly Blogs to rank at the top of Google in this week’s Momentum Monday Marketing Blog!

 

Looking to get more traffic, more leads, or rank higher on Google? Perfect! Today we will explain how you can increase your website traffic by publishing SEO friendly blog content. Having SEO friendly blogs can help your website rank higher on Google, increasing its organic traffic and overall lead generation.

 

SEO friendly blogs include written articles about topics relating to your products and services. Today, we look into how such topics can be used to create new blogs for your website, and how creating new content will help your website rank under matching, high performing keywords.

 

We also look at how to write, publish, and share your SEO friendly blogs, as well as optimize them with tags, backlinks, infographics, images, photos, and videos. Watch the video below as we talk about How to Write SEO Friendly Blogs, which is a core component of Search Engine Optimization.

 

 

How To Create SEO Friendly Blogs

 

First, you want to start by researching your keywords. Keywords are terms searched online through search engines. Certain keywords are searched more than others. As a result, websites that are ranked under keywords with greater search volumes, gain more traffic. 

 

The keywords you want to pick should come from your brand and its products and services. In today’s video, the example we follow is The Party Host Helpers. Keywords that apply to The Party Host Helpers, for example, are “party hosts”, “party host helpers”, and “hosting party”. 

 

Using keyword research tools, you can find the best keywords related to your brand and its services, and see how well it ranks for each keyword. Great keyword research tools include SEMRush, Google Keyword Planner & Google Trends, Keywords Everywhere, Majestic, Ahrefs, and KWFinder.

blog keyword research

 

Once you have run a report detailing where your website stands under its related keywords, pick out the keywords that you want to target for your website blogs. You want to target keywords that have greater search volumes since you want to increase traffic to your site. 

 

Tailoring your website blogs to these keywords will allow your website to rank higher on search engines such as Google, and as a result bring in greater organic traffic, leads, and customers.

 

With your targeted keywords chosen, next, manage how you will create and post your keyword targeted content. You will manage your keywords through topics and subtopics related to your products and services.

 

What is Blog Clustering?

blog topic clustering

Blog clusters, or topic clusters, are core topics relating to your products and services. Subtopics, or subcategories, are more specific topics that relate back to the core topic or blog cluster. 

 

On our website, we run digital marketing blogs called Momentum Mondays and Small Business Saturdays. Each article we feature on our blogs, are categorized under clusters. On Momentum, our blog clusters include Local SEO, Google My Business, and Google Adwords.  

Blog clusters can be featured on your website as pillar pages, with all of your relevant blog articles listed under each topic-based page.

 

When creating your blogs, you want to target a subtopic that relates back to an individual keyword that you wish to rank under.

 

How To Create Your Blog?

blog-writing-for-SEO

For each blog you write, you want to focus on targeting one keyword. Review the relevant keywords that are ideal for your goal. Want more traffic? Choose a keyword with a high monthly search volume. 

 

Once you’ve chosen a keyword, you want to establish a matching subtopic, or sub category. An example keyword for our digital marketing blog is “local seo for small businesses”. This would fall under our blog cluster, Local SEO

 

Our blog article, The Ultimate Local SEO Cheat Sheet for Small Businesses, serves as the subtopic that matches the keyword and relates back to the blog cluster.

 

Once you have your keyword and subtopic mapped out, you want to write the article. Of course, you need a blog title. Under your blog title, it is ideal to feature a short blurb detailing what the blog is about. You may not be able to come up with a blurb or short description until after you’ve written the article. How you do it is in your hands.

 

Before writing the article, you want to make sure you are well versed in the topic. You can do research on it beforehand, finding other reputable sources that you can cite and link back to. Finally, write the article. It is recommended to write at least 1000 words. The more content, the better it’ll be able to rank and receive traffic.

 

Throughout your article, use tags, backlinks, infographics, images, and videos. Cite and link back to other sources using anchor text rather than directly pasting URLs in the article.

 

Adding tags, backlinks, and other additional content to your blog adds greater detail to your written article, and contributes to your website’s reputability and authority.

 

Publishing and Sharing Your Blog

marketing a blog

 

Once you have written your blog, you want to proofread and edit it. Check your grammar, spelling, and punctuation. Proofread it as many times as you feel is necessary. You can also get someone else to read and review it. When you feel it’s ready to go live, go ahead and publish it.

 

Now, your blog is ready to be acknowledged by search engines. It will begin to rank under your targeted keywords and garner traffic. Share your blog on social media, as well as in email campaigns and other relevant blog articles.

 

Let us know if this was helpful. Comment below if you have any questions or concerns.

 

Happy Monday!

  • Mac Frederick
By Mac
April 27, 2020

Local SEO Management & Optimizations for 2020

Local SEO Management & Optimizations for 2020

In order to manage and optimize your business’s Local SEO, you want to focus on using platforms such as Google My Business and your business website. Those are the two key elements for Local SEO. This blog will mainly focus on Google My Business SEO Updates and other Local SEO Management & Optimizations for 2020. This involves consistently posting content, interacting with customers, responding to reviews, and providing business updates, all on a regular basis.

Watch the video we posted below and Subscribe to our YouTube for more videos like this!

 

 

Optimizations to remember to manage and grow your Local SEO in 2020, especially during the COVID Crisis.

  • Download and use the “My Business” App by Google weekly
  • Schedule weekly and monthly reminds to post to GMB & Social Media
  • Create, Update or Syndicate high quality citations or directories
  • Share Custom Google Review Link & Collect Reviews
  • Post to Google My Business (Pictures, Updates, Offers, Products, etc)
  • Update your GMB Information, especially regarding the COVID Crisis
  • Turn on your Messaging in the App, and respond to all Questions.
  • Geo Tag & Label All Photos to Your GMB Account
  • Get A Virtual Tour Using a 360 Camera or Matterport 
  • Increased Your Domain Authority through social bookmarks, citations, directories, blog outlets, and cheap/easy credible sources.
  • Create Local Website Pages for each location you own/manage.
  • Add Local Schema Markup to your website
  • Create & Optimize Content for each local page and listing  — (Images, Photos, Video, Blogs)

 

If you follow these recommendations using this blog and video then you can drastically increase your business exposure and traffic on Google with Local SEO.

 

A lot of these Local SEO Management & Optimizations using Google My Business can be found in our previous Momentum Monday Marketing Blog talking about Major Google My Business Updates during the Coronavirus.

 

Let’s begin … 

 

To ensure that you are consistently managing and optimizing the local SEO of your business, first, you want to create a content calendar, either on Google or elsewhere. 

 

In your calendar, set up daily or weekly reminders that notify you of when to work on your business’s local SEO.

 

Once you have that setup, download the Google My Business app on your phone. Log into your accounts on the app. This gives you the ability to manage your GMB accounts anytime and anywhere. You can create a GMB for free, or claim your listing if its already on Google.

 

Inside the Google My Business app, navigate to the “Manage Locations” tab on the right sidebar. 

 

Select the location of the business that you want to manage. Be sure to do the same, along with each following step, for every other listed location that you want to optimize.

 

There are several things you want to do to optimize your business’s local SEO. In the Home tab of your Google My Business listing, find the “Get more reviews” box located on the left sidebar. This gives you the option to request reviews from your customers or clients. Google now offers a custom URL you can share with customers and clients. This link directs them to where they can leave you a review on Google.

 

This article from ReviewTrackers talks about creating and using the Custom Google Review Link.

 

To request more customer reviews, select the “Get more reviews” box. This will open up a link that you can share. When opened, it will redirect to your Google My Business page where people are able to fill out a review of your business.

 

Here is a screenshot of Momentum Digital’s Google Review Link. If you like this content please write us a review, and we can for you as well if you comment your Google Review link below!

Custom Google My Business Review Link

In addition to requesting customer reviews, you want to create a post on your page that informs people about the current state of your business during the COVID crisis. Learn more about 

 

To create a post, simply navigate to the “Create post” box on your GMB page.

 

Next, you want to make sure that you make new posts every week. Post detailed up-to-date content that keeps people informed about your business’s current events, offerings, promotions, products, and services. You have the useful option to share all of your posts on social media, increasing your GMB page exposure.

GMB Covid Post Update

Here you can see a screenshot of the GMB Post Update about COVID.

As with posts, you want to upload photos and videos on a gradual weekly basis. Adding a cover photo to your GMB page, provides a visual representation of your business to potential customers and clients. 

 

Likewise, having an up-to-date gallery of photos and videos of your business’s services, products, events, and offerings helps people see what you are providing. 

 

In addition to photos and videos, consider uploading a virtual tour of your business. 

 

A virtual tour gives people the ability to see the entire space of your business, which is incredibly useful if physical location is an important aspect of your business, such as with office spaces, retail stores, restaurants, and the like. Check out Momentum 360 when thinking about hiring a Virtual Tour Photographer.

Virtual Tour for Google My Business

 

We talk about this and other GMB Content Updates in a previous blog.

 

Google My Business also gives you the ability to interact with customers through messaging. 

Messaging works through the Google My Business app. 

 

When you turn on the option to receive messages, your customers will be able to send you questions and messages regarding your business. 

 

Currently, the Question and Messaging option is closed due to the COVID crisis. 

 

Fortunately, you are still able to interact with customers in other ways with your Google My Business account. One way is by responding to customer and client reviews. Responding to reviews is a great way to keep a dialogue with your customers while also gaining more feedback on your services.

 

Currently, reviews are closed due to the COVID crisis as well.

Limited Google My Business functionality due to COVID-19

This article by Google talks about the COVID updates and how they may affect your business.

 

You want to further manage your business’s local SEO by tracking its Google My Business analytics. Through the “Insights” tab, which you can find on the right sidebar, you are able to track the analytics and performances of each specific feature on your page such as searched queries used to find your page, page traffic based on customer location, phone calls, etc.

 

 

In addition to using Google My Business to optimize your business’s local SEO, you want to focus on using your business website. One important way to enhance your business’s local SEO is through enhancing its domain authority.

 

Additional Local SEO Updates for Your Website

 

One of the bigger issues to tackle with SEO involves increasing your website Domain Authority by being recognized as an authority site by Google. 

 

The higher domain authority a website has, the greater its credibility. Domain authority is the search engine ranking development and credibility score of a website.

 

To get your domain authority increased, your website needs consistent placement of quality backlinks. 

 

Backlinks are links to your website from other websites. It works this way, because Google sees this as a website having more credibility. Other quality websites must link to your website through articles, posts, or tags.

 

Learn more about easy backlinking strategies from this article by Ahrefs.

 

In addition to getting your website’s domain authority increased, you want to add pages to your website specified for each location of your business. 

 

The location page should be linked out from your Google My Business page under the website listing. This should be done for every location GMB listing.

 

Each service, product, and location your business offers needs to have its own web page, with metadata and content explaining that page — therefore giving the page (the product, service, or location) the SEO it deserves to rank.

 

The final thing you want to do for your website, is add a local schema markup for each location page. You can have your website developer add local schema markups, or follow this tutorial by The HOTH.

Local Schema markup

Some final SEO techniques for 2020 involve social content and social bookmarking.

 

Ideally all small or local businesses want to take advantage of social bookmarking by creating profiles with your business information and a backlink to your website from other social sites. These don’t always necessarily give backlink domain authority credit, but they do send social signals to Google to help increase your credibility online to rank higher for SEO.

 

This article by Brandwatch talks about the Top 10 Social Bookmarks to use.

 

You want to make sure you are also using platforms such as Facebook, Yelp, and Bing.

 

Using Facebook, you are able to tag each local location of your business throughout posts. On your business’s Facebook page, tag the local location throughout your posts to give a local presence to them.

 

Likewise, make sure you’re maintaining your Facebook and Yelp pages just as you would your Google My Business page. Make consistent new posts and media content, get and respond to reviews, interact with your audience, and tag your business locations.

 

Thanks for reading our latest Momentum Monday Marketing Blog about Local SEO Management & Optimizations for 2020! Comment below if you have anything you would suggest or like us to add next time!

 

Happy Monday!

Mac Frederick

By Mac
April 20, 2020

Major Google My Business Updates During the Coronavirus!

Major Google My Business Updates During the Coronavirus!

As you probably know, due to the current COVID-19 pandemic, many non-essential businesses such as restaurants, bars, and gyms have been temporarily closed. Below we will talk about the Major Google My Business Updates during the Coronavirus!

Google My Business Updates During the Coronavirus

 

Essential businesses that provide services and resources like grocery stores, convenient stores, banks, and supply shops remain open. 

 

Fortunately, we’re still open here at Momentum, operating daily under normal hours.

 

As a result of the change in business closures, Google My Business has mandated accounts to update their current business information. I would personally consider these changes to be Major Google My Business Updates during the Coronavirus.

 

When you log into your Google My Business account, you will find that it is currently facing limited functionality due to a lack of resources as a result of COVID. The limited functionality is causing delays and affecting specific account features & listings such as:

  • Your Business Hours of Operation
  • Your Business Reviews
  • GMB Question & Messaging

 

 

Continue reading below, or view the video above, to further find out about the Google My Business changes. You can also refer to this article by Business 2 Community talking about these GMB updates in detail.

 

Here are some of the updates to GMB due to the Coronavirus and How to Implement them!

 

Once you log into GMB, under the “Info” tab, you can update the current availability of your business. This includes your new business hours, as well as whether your business is temporarily closed or not.

 

To edit your business hours, scroll down to your listed hours and select the pencil icon located to the right of it. 

 

Likewise, you can add new hours by scrolling down to “Add special hours” and selecting the pencil icon to the right of it.

 

To mark your business as temporarily closed, you must select the “Info” tab from the top-left menu. Then, scroll down to “Close this business on Google”. There will be three listed options. Finally, select the option “mark as temporarily closed.”

 

Update GMB hours

 

Other account updates such as your business address, type, phone number, etc., can still be revised and updated, but the changes will take a longer time to publish. Since Google My Business is facing limited functionality and resources, changes to your account information may take a few days or weeks to publish.

 

Next, the Question & Messaging feature, which has allowed customers to directly message you with questions about your business, has apparently been shut down. I also run a few retail electronics shops, and my messaging from customers has been drastically reduced, but still available. The Q&A feature hasn’t been enabled for months though. I think GMB stopped allowing this feature from it’s BETA program for certain businesses.

 

So, yes, we’re still receiving messages from customers on our end, but we are not getting questions anymore (it’s been this way for a few months). This could possibly be because we’re an essential business, but the reason isn’t entirely clear to us.

 

Like the Question & Messaging feature, business reviews have been suspended. While you can still ask for reviews from your customers, Google will not be publishing any new reviews at this time. Please be patient on this, as the reviews you received might still post, and might even give you options to review them before they are confirmed. Time will tell.

 

Following these changes and delays, Google has added a new feature which allows you to post a business update specifically regarding COVID-19. 

GMB COVID Post Feature

 

To do this, navigate to “Create post”. You will find the option to write a “COVID-19 Update”. 

 

You can let your customers know what services you’re specifically providing during this time, or what services you’re limiting or restricting.

This post will show up under your Google My Business listing!

 

This is just a quick list recap of the Major Google My Business Updates during the Coronavirus.

 

  1. Hours of Operation
  2. Business Information Updates 
  3. Questions & Messaging
  4. Reviews
  5. COVID Update Post
  6. Other Issues & Delays

 

Finally, with many things at a stand-still, we truly recommend that you prioritize your business local SEO. Enhance your internet marketing strategies, build your business SEO, really work your business on the backend, so when everything gets back to normal you’re still prospering. 

 

Google has also offered over $340 million in Google Ads to all small businesses in response to the pandemic. Take advantage of it and start promoting your business with Google Ads.

 

Thanks, and Happy Monday!

By Mac
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