SEO

October 28, 2019

7 FREE Tips to Drive more Website Traffic

In this week’s blog you will learn about SEO and Website Traffic!

7 FREE Tips to Drive More Website Traffic

If you’re a small business owner looking to gain more website traffic and customers, then we have the guide for you. 

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Welcome back to another installment of our Website Optimization series! This blog is a follow-up blog from The Ultimate Local SEO Cheat Sheet for Small Businesses

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By Devon
October 21, 2019

The Ultimate Local SEO Cheat Sheet for Small Businesses 

Let’s learn more about the Ultimate Local SEO strategies and hacks for small business with this weeks’ blog!

In this week’s blog you will learn The Ultimate Local SEO Cheat Sheet for Small Businesses! If you’re looking to boost the rank of your business within your local map pack then this is the guide for you.

 

If you found this video useful then please SUBSCRIBE to our YouTube channel OR SUBSCRIBE to our Email List to stay updated on our latest blog posts by signing up to our email list here.

Are you looking to get more online traffic and customers? If so, then follow these 10 easy steps to rank higher online for increased search results, traffic and new customers.

Before reading, find out your SEO Score by using this FREE SEO Tool

Welcome back to another installment of our SEO series! This blog is a follow-up blog from Top 6 Local SEO Tips for Small Businesses

 

Local SEO Strategies for Small Business

 

1. Google My Business

GMB is a free and easy to use tool that allows businesses and organizations to manage how their business is represented on Google! This tool can be used on desktop, tablet or even a mobile app for your smartphone, so you can manage it on the go. This is our main secret when it comes to ranking for local searches, getting more phone calls, and acquiring over 50% of all our customers. Not only that, but within the past year 64% of consumers have used Google My Business to find contact details for local businesses. 

Here are the most important aspects of Google My Business. Watch our most recent Google My Business Blog videos for more information.

  1. Claim your profile to manage it
  2. Update all your contact information
    1. Name
    2. Address
    3. Phone Number
  3. Download the Mobile App
  4. Pick multiple industry categories
  5. Update your logo and cover photo
  6. Upload photos, videos, and a virtual tour
  7. Add your products and services (and pricing)
  8. Create Google Posts weekly

Keeping this consistent you will save yourself time later on while creating local listings to link back to your own site.  

By using this tool you can rank higher on different applications such as; 

  • Google maps
  • Mobile Google searches 
  • Third party Google searches

This is why the biggest tip we can give you when setting up your Google My Business account is to make sure to optimize it to its fullest through filling out your entire profile. This proves legitimacy to both Google as well as your potential leads!

seo google my business

2. Content

Content is incredibly important towards optimizing any website and ranking well within search engines. It added to provide information, value, and education, especially with regards to business content. There are really only 3 types of content; written, visual & audio.

Some examples of content may include: 

  • Written articles
  • Videos
  • Pictures & Images
  • Podcasts
  • Virtual Tours 

The most consumed type of content is usually the following:

  • News & Entertainment
  • Informational & Educational

Here are three major elements of content: 

1. Keyword Strategy – this is the research done to create an extensive list of keywords you would like to rank for. This should take into account what your audience is searching for and cater to that with long tail keywords. Some options you can use to help find keyword content for SEO include the following:

    1. Keywords Everywhere
    2. UberSuggest by Neil Patel
    3. KWFinder
    4. SEMRush 
    5. Countless others

2. Site Structure – The ideal structure for your website would be similar to that of a pyramid. Your homepage would link to important pages, then those pages would link to more and so forth. 

This is important for two reasons; 

  • Google can read (or crawl) your website better 
  • You’re not competing with your own content 

3. CopywritingYou should write articles that are attractive to read, and that makes your audience want to stay on your website. At the same time, you want to make your SEO content attractive for Google.

Two major players that you want to keep in mind when wondering where to post your content is to Google My Business as it’ll help round out your profile and Social media as this is how people can organically find your content. As well as your own website to help push your domain authority higher within Google’s algorithm. 

Finally, make sure you optimize this for local SEO through the use of long tail keywords!

seo content

sourced by Data Flair

3. Page Speed

We’ve all run into the problem where it takes a website forever to load either on mobile or our desktops. It becomes incredibly frustrating and annoying super quickly. Occasionally it can even push us to leave the page or search all together. 

Google cares a lot about user experience, and this is why page speed matters on your website! They want to avoid causing their users this frustration at any cost. 

Almost 70% of all Google traffic is coming from mobile devices, which is why it’s so important to keep both mobile and desktop in mind while designing your site! 

The ideal loading speed for your site should be around 1 to 3 1/2 seconds

Some important tools to know how fast your page loads are; 

pingdom page speed test

4. Mobile Friendliness

Make sure your website is optimized not only for your Ultimate local SEO, but also for mobile devices. According to a recent report by Hitwise, more than 50% of Google searches are now done on a mobile device and 70% of that traffic will call a business directly

Keeping your site interactive through the use of click to call buttons, functional links and fill out forms will also help to increase your local SEO by keeping people interested and engaged while on your website.

Provide your customers with the best and most relevant content or answers to what it is they’re looking for — and do it in a way where it’s quick and easy for them to consume. When optimizing websites for Page Speed, Mobile, and SEO … all you have to do is put yourself in the customers’ shoes. 

Use this FREE Mobile Friendliness Tool by Google to view your website to see if it’s mobile friendly or not. 

google mobile friendly test

5. Reviews (Reputation Management)

Reviews are simply what people are saying about their experience with your business. This is usually ranked from 1-5 on most platforms. You can collect reviews in a number of ways from these top reputation management platforms: 

Other platforms include

    • Amazon (for eCommerce)
    • Thumbtack (for local service companies)
    • Angies List  (for local service companies)
    • TrustPilot (traveling and small business)
    • Trip Advisor (tourism companies & things to do)
    • GlassDoor (for employee reviews)
    • Manta (for small local businesses)
    • FourSquare (for local food, service, restaurants)

Now do remember, you can also collect reviews via 3rd party review sites that allow you to collect reviews automatically without allowing the bad reviews to be posted.

  • BirdEye
  • SignPost
  • Yext
  • Capterra

Now lastly, please make sure you also do the following to get better SEO, more reviews, and better customer experiences.

  • Use 3rd party software (mentioned above)
  • Create a Google Review Link
  • Responding to all comments or questions
  • Thanking people for reviews

Remember to give your customer’s incentives for reviewing your business! By thanking them or offering discounts and deals to returning customers who have reviewed you can triple reviews that are left!

Through implementing this you can create an environment where both your clients feel heard and valued, as well as creating important legitimacy with Google as they view reviews as added content. Miles Beckler’s video “Reputation Management 101” can be a valuable source if you’d like to learn more on this topic. 

reputation management software

6. Publish Local Listings

So Local Listings refer to other directories or citations that link back to your website or business. These contain your business’s name, address and phone number (otherwise referred to as NAP) and should be consistent across platforms. 

They might also contain a brief company description or important visual media connected to your company. This is why it’s important to fill out everything on your Google My Business to keep these listings and your Google account consistent.

Local Business Listings give more visibility for your business and every new listing that you create enhances your chances of being found online by customers. 

If your business is visible online, search engines trust the accuracy of your business data and thus, your chances of ranking on top for local searches shoot up. 

Some popular local business directories include; 

If you’d like to audit your own local listings check out our partner Brightlocal.

As well, there’s “aggregates” that you “syndicate” your information to and they transmute your data across different local listing platforms such as; 

local listing seo

7. Optimize All Directories

Now that you create and distributed all your local listings, now you need to optimize them to be relevant and consistent across the internet. This is where NAP (Name, address and phone number) comes into play. It is incredibly important that this stays consistent across platforms for a number of reasons. 

  • It allows your customers to find and contact you no matter how/where they find your website online
  • Google can easily recognize consistent data across platforms and immediately connect it to your business 
    • This is what prompts your business to be recognized multiple times as legitimate, relevant and correct

This can often be industry specific, so make sure to utilize directories that are catered to your business specifically to boost traffic to your site.

Other things to mention and keep in mind is the importance of using 3rd party Local SEO or aggregate platforms to manage and maintain the content and consistency across all the major local listings and directories

We highly suggest partnering with Moz & BrightLocal.

brightlocal seo

8. Post to Google & Social Media

This builds upon our previous discussion on content. 

Google is becoming more social with allowing their Local Business profiles to get followers and publish content and specials directly to potential customers. Unlike Google +, this feature is a B2C social platform that is aimed to build more business while competing with the likes of Facebook, Instagram and Yelp.

What are Google Posts?

So, create unique posts on Google to communicate deals, specials, products and services. Then I’d suggest also posting and remaining consistent and relevant by posting similar yet more creative content on other social platforms.

This utilizes something called “Social Bookmarking” which proves to Google that your business is credible and active. Through being a credible business this will foster more activity on to your website. 

Google My Business is even more important to consistently post on. 

  • This can be done both through the app as well as the desktop version. 
  • Google is attempting to foster a more significant presence within the social networks field and will thus reward your content for using their own platform. 

google posts

9. Optimize Metadata

This refers to the short snippets of data that Google can crawl easily. This appears both in and under your website in the search results. It should include a title and description both of which utilize Ultimate Local SEO optimizations for small businesses. 

This means you should take into consideration the use of keywords and how to best appeal to your audience.

  • This should be around 150 characters to summarize who you are and what you do.

It is also the first thing potential clients see when they search, so it’s important to not only tailor this to Google’s own algorithm but also to your customers and what they want to see.

Metadata is one of the first things Google sees and also communicate about your business. Make sure each page on your website has it’s own relevant and keyword rich metadata so that everyone (including Google) know what that page is and mentions.

how to Optimize Metadata

10. Backlinks

Also referred to as “inbound link”, are trustworthy, authoritative link building through relationships and content. Backlinks are especially valuable for SEO because they represent a “vote of confidence” from one site to another, according to Moz. By receiving multiple backlinks search engines can infer that your content is credible and will rank your site higher. 

Though, it is important to avoid spammy backlinking as they should be done with a specific purpose in mind. 

Strategies you can implement to garner more backlinks are; 

  • Guest blogging for larger sites 
  • Ask other bloggers to consider reviewing your site 
  • Offer your content as a resource to others
  • Try answering questions on Quora.com
  • Get listed on directories 

backlink seo

By following this Ultimate Local SEO Cheat Sheet for Small Businesses you will be able to increase your ranking within search engines and gain more significant conversions.

Thanks for reading and learning more about the Ultimate Local SEO Strategies for small local businesses. If you found this article useful please leave a comment or follow us on YouTube or social media! 

Let us know in the comments what tip you’re most excited to check out or which seems the most daunting. We would love to help or give you some more information! 

What SEO strategy have you tried or are struggling the most with? Please comment below! 

Written by Samantha Hughes and Mac Frederick.

By Mac
October 14, 2019

Top 6 Local SEO Tips for Small Businesses

In this week’s blog you will learn about the TOP 6 Local SEO TIPS for Small Businesses! If you have a small or local business, then this video is for you!

What you will learn….

1. Basic info about Local SEO (Search Engine Optimization
2. Why SEO is Important for Small Business
3. Free Tools & Resources

Before reading, find out your SEO Score by using this FREE SEO Tool.

Continue reading

By Devon
July 22, 2019

How to Optimize Local SEO with Moz

In this week’s Momentum Monday blog, learn how to optimize for local SEO using Moz.

Moz logo
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By Devon
February 27, 2019

7 New SEO Trends your Business Needs to Utilize

Have you ever paid another person or company to do “SEO” for your website? If so, let me guess … after paying thousands of dollars you still had NO IDEA what it did to your bottom line. Even worse, you don’t even seem to rank any higher on Google.

Well, not to kick you while you’re down, but SEO is going to get even crazier. So, for all you plumbers and e-commerce stores out there, buckle-up! In this article, we will go over 7 of the biggest SEO trends in 2019.

https://youtu.be/u0zB8_Cl0_0

With the media world ever-changing, so are the most effective SEO tactics. In order to rank, outrank, and stay ranking, SEO should be top of mind. If you want your website and content seen by as many people as possible, roll up your sleeves and get to work.

Let’s cover 4 quick topical terms:

  • User Experience – How website visitors use and interact with the website.
  • Crawlability – How Google reviews your website to index it online.
  • Content – Information and media on your website
  • Backlinks – Links from other external websites back to your website.

To stay competitive, new SEO trends offer businesses a competitive way of standing out  amongst the crowd.

Here are 7 SEO Trends for 2019

1.  The Rise of Voice Search

How often have you heard one of these phrases in the last year or so…

 “Alexa.”

 “Hey, Siri.”

“Ok, Google.”

For those reading (or listening), it’s a race to the top. Who will dominate search?

Have you seen the increasingly popular television commercials? It’s fair to assume you’re in a legitimate industry when you’re running TV commercials during huge sports events and popular hours. This tv ad by Google, “Yo Google”, with Kevin Durant, is just one example of a big international media company trying to eat up market share.

https://youtu.be/cVSC0T-wBKI

Whether you like it or not, voice search is the future of SEO. It is estimated that by 2020, there will be around 21.4 million smart speakers in the U.S. alone. Also by 2020, experts believe that voice search will make up 50% of all search inquiries. So how can your business stay on top of this trend and utilize it to boost your SEO?

  1. Create Content Good Enough to Make it A Featured Snippet. You may be asking “What is a featured snippet?” A featured snippet is the result you see at first in the Google search results that boxed off at the top of the page. While there is no answer as to how to get featured there, search engines pull the more relevant content that answers a specific question people are asking. This answer should not be something that runs around the question that was asked. Instead, aim to write content that makes the answer clear and easy to understand. 

Content for snippets are pulled from the top 10 results for the specific question that was asked. Make sure your content is ranking by optimizing your SEO with great meta and internal and external links.

In the world of voice, this content is the voice search result that Google and others transcribe to you.

2. Make Sure Your Site is Up To Speed.

A major search rank consideration gaining more and more precedence is the power of page speed. 47% of consumers expect websites to load in 2 seconds or less. Your content may answer all of the voice searcher’s questions, but if your website is not optimized to load quickly, your perspective website viewers will drop like flies.

Make sure your website loads as fast as possible. This can be achieved with a few optimizations:

Hostway explains 10 ways to make your website load faster using some of these pointers as examples …

10 Ways to Make Your Website Load Faster
  1. Implement your own content delivery network (CDN). …
  2. Cache everything possible
  3. Evaluate your plugins. … (what to use vs not use)
  4. Compress your content. …
  5. Configure expires headers.

Use Google’s awesome PageSpeed Insights tool to determine your site’s speed and what you can do to improve.

3. Think Like a Voice Search User. 

SEO can change depending on which platform is being used. We all know that searching something by typing and searching something by speaking are completely different. With each action, you use different words, sentence lengths, and phrases. With the case of voice search, the whole question is going to be different. Therefore, content needs to be composed to answer more natural, conversational questions. Content made to respond well to Voice Search must also answer the question in a short and simple manner – content used as Voice Search results are written at a 9th grade level and 29 words or less.

4.  Featured Snippets (let’s dig deeper)

The Featured Snippets are a format which is supposed to provide users with a concise, direct answer to their questions – right there on the search results page, without the users having to click through to a specific result.

The key to becoming a featured snippet is by making sure that you not only provide the best, most concise and accurate answer, but to making sure your website is also structured properly for Google to scan and index.

There are three types of snippets, depending on the query:

  • Paragraph
  • List
  • Table

According to Rob Bucci and STAT, paragraph snippets are the most common, occupying 82% of the featured snippets, with list snippets appearing in 10.8% of the results and table snippets in 7.3%.

These Snippets don’t always pull the result from the first position on Google either. They can actually pull from any listing on the first results page. However, position 1 usually gets at least 30% of the featured snippet results.

3.  Prioritize Mobile

Please tell me this isn’t a shocking surprise. Chances are you’re actually reading this from a mobile device.

As a marketer, I probably spend more time on my PC than a smart device, but not by much. Most people I know don’t even have a computer anymore. Why have one if you don’t need it. You have a personal computer in your hands at all times, and that always has an internet connection.

Google has actually moved to mobile-first indexing. Yes, this means even Google has prioritized scanning and indexing website mobile versions first, so as to rank them and give the best results to those searching on mobile devices.

Mobile-first indexing means that Google uses your website’s mobile version as a jump-off point for determining website rankings. If your website does not have a mobile-friendly version, it doesn’t mean you won’t rank. However, because mobile is crawled first, it will affect your website’s overall rank.

(Image via MOZ)

This mobile-indexing process should not come as a surprise – 60% of all internet traffic comes from mobile devices. If you are already using SEO, make sure to transfer that data to the mobile version of your site. When building mobile-friendly websites or mobile versions of your site, for SEO purposes, take into consideration…

  • Creating a better user experience. Mobile versions of your website should offer your audience easy navigation and use.
  • Speed. As we mentioned before, you should optimize your site to load quickly. It is wise to have a desktop version of your site and a mobile version. Not sure if your website is mobile-friendly? Google has your back – try its Mobile-Friendly Test.
  • Optimize your content. Content titles for mobile content should be around 78 characters opposed to the 70 characters for desktop. For the content description, the character length is the same – around 155 characters.
4.  Amazon Search Optimization

Wait…Amazon competing against Google? Go figure, right?

Amazon is a huge search engine competitor. If you want good SEO, you have to be in front of your customers on all major search engines, including Amazon. 72% of shoppers use Amazon to find and order the products they need. 56% of consumers search Amazon for what they need first before they looking at other sites for the same product.

According to BigCommerce, people favor Amazon when it comes to making purchases because Amazon offers great prices, fast shipping, and overall better customer convenience. Not only do people find products on Amazon, but everything they need for their shopping experience including product reviews, similar product suggestions, and other products consumers may be interested in based off of the product they are looking at. Amazon acts as a one-stop stop for online shoppers. With Amazon, there is not a need to use another search engine to find what they need or want to buy.

Amazon is a threat to Google and Google Ads revenue if consumers are searching for products on Amazon instead of Google. If your business has products available for sale, you may want to consider posting your items for sale on Amazon. To sell your products there, you must first…

  • Enroll. Choose one of the 20 product categories available on Amazon for your products.
  • Choose a selling plan. There are 2 plans available depending on how many products your business intends to sell.
  • Register and List. Use Seller Central to set up your account.

The reason we want to include Amazon in this blog is simply due to the fact that they have and and will continue to steal market share from Google, YouTube, eBay, and others. Yes, anything you search on is a search engine — even social platforms like YouTube and Facebook.

5.  Domain Authority

Domain Authority and SEO work hand and hand. If you didn’t know, Domain Authority is a search engine score that determines the popularity and quality of the domain itself. It’s a marketing term itself, as coined by Moz and others.

DA scores range from 1 – 100. Domain Authority strives to prove that your website is producing high-quality content about your specific subject matter. To achieve “good” domain authority, your website and website content should have a high number of quality internal and external links. High Domain authority sites, as an example, would include Facebook (99), New York Times (95), ESPN (91).

It is not a realistic goal to have a DA of 100. Instead, focus your time on determining the DA of your competitor’s sites and aim for your website to have a higher number than theirs. The best way to improve your site’s DA is to prove it’s overall SEO. If you decide to work on improving your Domain Authority, you should use some of the same practice that you use for your SEO optimization. Our partners at Hubspot say to improve DA, you can…

  1. Look at Your Links. Search engines like Google only want the highest quality links. Take advantage of tools like SEMrush’s Backlink Checker and MOZ’s Link Explorer to see how you can improve your linking game.
  2. Content, Content, Content. Are you tired of hearing about content yet? In order to boost your Domain Authority, you need people to visit your website. Draw people in by creating compelling content that is answering a direct question. Once you have visitors, use lead nurturing tactics to build a dedicated following that will keep coming back to your site for more.
  3. Get backlinked. Other companies linking out to your content on a page with a higher Domain Authority than yours will boost your DA number tremendously.
6.  Semantic Keywords

Adding Latent Semantic Keywords to Quality Content

LSI keywords are also known as to “semantic keywords.”  In other words, LSI keywords are terms and phrases that search engines find based on the frequency they are used throughout the web.

What are semantic keywords? Semantic termsare not quite like synonyms. Instead, they are more like sub-topically related concepts. For example, if I were to write about landing pages, some potential semantic keywords could include subject line tips, A/B testing, landing page ideas, landing page design, and landing page optimization.

Here are 3 tools that can help you find the best LSI keywords for your content:
  1. LSI Graph is an easy-to-use tool. To use LSI Graph, just write in a focused keyword and new ideas will generate for you! It’s that simple – plus it’s free.

2. Google’s Auto Suggest feature is another way to generate new ideas. Type in your main keyword, but, instead of hitting enter like your normally would, look the suggested queries. These are all things that are ranking on Google from what people are actually searching.

3. Google’s Search Related Feature appears when you scroll to the bottom of the Google search results page. Here, you’ll see additional suggestions based off of your original Google search. You’ll also get semantically related keywords in bold.

When creating content remember to add LSI keywordsto your content to drive organic rankings. Be sure to include them in your:

  • Subheads
  • Alt Text
  • Image File Names
  • Body Content
  • Link Text

Let’s not forget, your content has to be relevant to both Google and humans. Be sure to include keywords, but never let them degrade or distract from the message you’re sending.

7 – Blockchain Technology’s Influence

When thinking about the idea of Blockchain Technology, it is mostly associated with Bitcoin and cryptocurrency. However, Blockchain’s influence has a larger reach than expected. So how does Blockchain Technology and SEO relate?

First, we have to know the logistics of how blockchain works. Blockchain is used to create protected and trusted transactions. The use of Blockchain Technology secures digital relationships through its network. When using Blockchain Technology, transactions will occur directly between the advertiser and the website owner, cutting out 3rd party search engines, like Google, that were meant to build trust.

Utilizing Blockchain can verify identity authentication of your website’s users with 100% accuracy. This accuracy helps to determine whether your ad was viewed by a real person or by a bot crawling your site. Distinguishing this can allow the website owner to only pay for legit clicks from real leads through Blockchain. Some ways you can use Blockchain Technology with your sites are..

  1. Use an Embedded schema markup. This allows websites to record the identity of visitors on your site.
  2. The use of token rewardsBAT, a basic attention token, monitors your website’s user’s activity. If the user is an active user, you will gain “tokens” to reward different user interactions.

Thanks for taking the time to learn more about the future of SEO with our 7 trends for 2019. The key point of this article is that SEO is ever-changing, and that your website must be focused on the future. Your visitors’ experience is the key to making sure your rank continues to climb.

For all future content please subscribe to our YouTube or email list for Momentum Monday marketing tips and trends.

With questions regarding SEO and Digital Marketing, you can reach our director, Mac Frederick.

mac@needmomentum.com

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