The new year is all about new beginnings and Instagram is doing the same thing this time of year. Instagram has rolled out a few updates and with the new year approaching, they have no plans on slowing down. Have you noticed any of the recent Instagram updates? Today we will review 5 recent Instagram…

The holiday shopping season is right around the corner! The excitement of “Holiday Advertising” for Black Friday and various holiday sales are about to break the internet. How is your brand different from other brands? We have compiled the seven best ways to maximize your Facebook Ad Strategy this crazy holiday season. Keep in mind…

Small Business Saturday: Smak Parlour   In this week’s episode of Small Business Saturday, we sat down with Reannoin Celins shop manager of Smak Parlour. Smak Parlour is located in the Old City, Philadelphia. The shop was founded 13 years ago, and became a staple Philadelphia women’s boutique. It was created by two high school,…

Instagram Stories have been around for some time now (August 2016), if your business hasn’t utilized them like most clients do, then you might want to consider trying Stories out. Instagram Stories are a fun way to explore different marketing strategies and help grow accounts. With stats such as 300 million people using Instagram Stories…

“Work smarter, not harder” should be kept in mind when creating content for your company’s media platforms. In 2018, there are more ways to produce and display content creatively across a wide span of social media platforms. Although having more technology is great, society’s attention spans are becoming shorter. The hard work an employee or…

I am sure you’ve gone on Facebook and saw an ad showing the pair of shoes you looked at on Amazon the other day. Now besides the fact that this is kind of creepy, this is a classic example of remarketing. Remarketing is a powerful way to reach the prospective customers who are most likely…

Today, 86% of top brands have Instagram accounts, that’s up from 71% from last year. If you’re a small business or an influencer on Instagram, you’ve probably had the notification offer to switch to an Instagram Business profile.Of course, new features (especially free ones) are always enticing, but if your current account is succeeding and…