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March 5, 2019

What is a Facebook Pixel and How Do You Use It?

Before we talk about the Facebook Pixel, let’s talk about Facebook Business Pages. If you don’t already have a Facebook business page, then I don’t know what to tell you (just kidding). Let’s start there.

If you already have a Facebook Business Ad account, feel free to skip this section and skip to the section titled “What is a Facebook Pixel” or “How do you create a Facebook Pixel”, to learn more about the Facebook Pixel and how to Install your business’ Facebook Pixel.

If you have not created a Facebook Business page or Facebook Ads account, then stop what you’re doing, pour a glass of wine, and get ready to learn! (you gonna learn today in my Kevin hart voice). There are currently 60 million active Facebook Business Pages – get ready to join the party.

You Gon Learn Today - Facebook Pixel

Okay, all jokes aside, let’s start with the basics – the Facebook Page. In order to create a Facebook Ads Account and a Facebook Pixel, you must first have a Facebook business page. Does your business have a Facebook Business page? Continue reading to learn step-by-step instructions and video for setting up your Facebook Business Page, Facebook Advertising Account, and creating your Facebook Pixel. These step by step guidelines and video tutorials will also help you with the basics of Facebook Business Manager and Facebook Ads Manager.

What is a Facebook Business Page?

How to Create a Facebook Business Page

Facebook Business Page is a FREE online platform which connects your business to millions of current and potential consumers. Creating a Facebook business page is absolutely free! (until you run ads of course 😉) Every business should have some type of online social platform for many reasons. One of the advantages would be brand credibility and influential marketing.

Creating a Facebook Business page is very simple, follow the steps below:

To create a Facebook Business Page, log into your personal Facebook account, click “Create a Page” from the drop-down menu, and then follow these 4 steps to build out your business profile.

  1. Choose the Facebook Page category that your business best fits and begin to upload your business information. For example, logo, business mission, cover image, service or product information etc.
  2. Invite your current Facebook friends to like your Facebook Business Page
  3. Include any additional business information you would like displayed. You can add additional information on the side where it says “About”.
  4. Add a CTA  o the homepage page CTA is a call to action button. These are often found on a business’ website – for example, “Call Now” or “Learn More.”

Okay, now that your Facebook Business Page is created, it’s time to discuss what a Facebook Ads Manager is.

 

What is the Facebook Business Manager?

Facebook Business Manager managing tool

Facebook Business Manager is a managing tool created for your Facebook Page (or pages) and ad accounts.

By using the Business Manager, you can:

  • Easily access to your Facebook Pages and ad accounts
  • Share your business’ Manager Account with agencies so that they can help you manage your ad campaigns if you do not know how to create ads.

Fun fact: You can have multiple ad accounts under one business manager account. (up to 25)

 

How Do You Create a Facebook Ads Account?

Drum roll, please. This is the moment we have all been waiting for!

Facebook Business Ads account

Facebook Ads help you target specific consumers, with different messages, captured in real-time data. Your company should utilize this tool, as it can help with specific marketing strategies such as increasing engagement rates, narrowing down or discovering target audiences, and, most importantly, for analytic remarketing purposes.

How to create a Facebook Ads account

Follow these 4 steps and create your Facebook Ads account today:

  • Open your Business Manager Settings:
  • Under the People and Assets tab, click on “Ad Accounts”
  • On the right side of the page, select “Add New Ad Accounts”
  • Choose one of the 3 options: “Claim Ad Account”, “Request Access to an Ad Account” or “Create a New Ad Account
    • Don’t forget to set up your payment options after you create your Facebook Ads account
Facebook Ads Manager -  budget level

Wallah just like magic! Your Ad Account is set up.

 

What is the Facebook Pixel?

According to Facebook,  “A Facebook pixel is an analytics tool that consists of a code that you can put on your website. The pixel fires to track site visitors. This data allows you to retarget those users with Facebook ads in the future, as well as see what they‘re doing on your site when they return.”

What does this really mean? In layman’s terms, YOU NEED a Facebook Pixel!

Facebook Pixel - tracks and allows you to remarket

A Facebook Pixel tracks specific data on your site and allows you to remarket to any consumer who didn’t complete your buyer’s journey but landed on your website or landing page. With the Facebook Pixel, a business is capable of retargeting to any user who recently viewed their digital ads. This valuable analytic tool helps your business truly understand its consumers. Facebook Pixels help you understand more about the visitors on your website (remember these are your potential consumers) and implement that information to improve your marketing strategy and or ads.

Looking for more information on the Facebook pixel and why you should the pixel? Check out the benefits of installing a Facebook pixel.

 

How Do You Create a Facebook Pixel?

The question of the hour – how do you create your Facebook Pixel? This step is very simple:

Head on over to your Facebook Ads Manager. Your Facebook Pixel ID is in the Ads Manager under the event manager tab.

Facebook Events Manager dashboard

If you’ve already created your Facebook Pixel, you’ll see your Facebook Pixel ID on this dashboard if not read below:

  1. Go to your Pixels tab in Events Manager.
  2. Click Create a Pixel.
  3. Click Create – a box will appear.
  4. Simply following the instructions to finish creating your Pixel.

Great job! Your Facebook Pixel has been created! Now we have to embed the Facebook Pixel in order to track and remarket to your consumers and potential buyers. Read below on ways to embed your Facebook pixel.

 

Add the Facebook pixel to your website

Once you’ve created your pixel, you’re ready to put the Facebook Pixel code on your website. Facebook offers 3 different ways options for embedding a Facebook Pixel.

  1. Someone else makes changes to my website
  2. I update my website’s code
  3. My site uses a tag manager or is hosted on a popular website platform

I, personally, work with WordPress websites, so number three is always my go to! If you do not have a developer – don’t panic. This is not a do or die situation. You honestly don’t need to be tech-savvy to figure this out.  Click on number three if your website platform doesn’t appear, then follow the directions.

As promised, here is a video I created showing ou this step by step guide, on creating a Facebook business page, and Facebook pixel.

https://www.youtube.com/watch?v=8NiNXIugNsE&feature=youtu.be

Tracking is queen! Track what matters to your business:

After you’ve embedded the Facebook Pixel on to your website, add events to track specific actions people take on your website (This is where all the magic happens). Tracking your data helps you minimize your ad spend and narrow your target audience, eventually producing sales.

What are Facebook Custom Events?

According to Facebook, “Events are actions that happen on your website (like when someone clicking a CTA and subscribing to your newsletter). Facebook Pixels and tracking allow your business to gain the insights needed about your target audience, by sending specifically targeted messages to users who already know your brand and track the effectiveness of the ads. “

PRO TIP: If you’d like your Facebook Pixel to fire on specific button clicks, you’ll have to update the code to tie to an event to an action. Learn more on our developers site, under the Track In-Page Events section.

Also, if you ever need to test your Pixel, and test if it’s working, simply download the Facebook Pixel helper to your chrome profile. Read below for more details.

The Facebook Pixel Helper is provided by Facebook. It is a troubleshooting tool that helps you find out if your Pixel is working correctly. It’s a FREE Chrome plugin.

Install the Pixel Helper by reading this article provided by Facebook.

Facebook Pixel Helper Free chrome extension
How to add your Facebook Pixel helper to your chrome profile.

 

And you’re all set! Congrats grad, You’ve now finished setting up an event on your website. Just remember to repeat these steps for any other event listed that you’d also want to track!

Now that wasn’t as painful as you thought, was it?

Facebook is a huge platform that your business should be taking advantage of. 74% of American Facebook users visit Facebook daily. Installing the Facebook Pixel can help you track your traffic and niche down your advertising efforts to hit the groups you are trying to convert to customers. It would be a loss for your business if you do not use Facebook and all of its FREE tools available at your fingertips. Trust us, if you don’t make the effort, another business will.

How the Facebook Pixel looks once its uploaded on your website.

 

If you have any questions regarding the Facebook Pixel or any interesting stories to share, leave it in the comments below.

Feel free to reach out to me with any questions – sara@needmomentum.com

See you next Monday (-;

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