How To STOP WASTING MONEY in Adwords & Facebook
Many businesses come to us with poor advertising results. They say “oh, we tried Adwords, it didn’t work, oh we tried Facebook ads also, didn’t work, we got no return on our investment.”
There is no question that the process of marketing your business in 2017 revolves around high quality content imagery. This shouldn’t come as a surprise to anybody reading this, however, there’s a new player in the game in the form of 360 Virtual Tours. In this video I will take you step-by-step through the process of shooting the photos, editing them, stitching, and uploading the final product to Google Maps.
Learn How to Write SEO Friendly Blogs to rank at the top of Google in this week’s Momentum Monday Marketing Blog!
Looking to get more traffic, more leads, or rank higher on Google? Perfect! Today we will explain how you can increase your website traffic by publishing SEO friendly blog content. Having SEO friendly blogs can help your website rank higher on Google, increasing its organic traffic and overall lead generation.
SEO friendly blogs include written articles about topics relating to your products and services. Today, we look into how such topics can be used to create new blogs for your website, and how creating new content will help your website rank under matching, high performing keywords.
We also look at how to write, publish, and share your SEO friendly blogs, as well as optimize them with tags, backlinks, infographics, images, photos, and videos. Watch the video below as we talk about How to Write SEO Friendly Blogs, which is a core component of Search Engine Optimization.
First, you want to start by researching your keywords. Keywords are terms searched online through search engines. Certain keywords are searched more than others. As a result, websites that are ranked under keywords with greater search volumes, gain more traffic.
The keywords you want to pick should come from your brand and its products and services. In today’s video, the example we follow is The Party Host Helpers. Keywords that apply to The Party Host Helpers, for example, are “party hosts”, “party host helpers”, and “hosting party”.
Using keyword research tools, you can find the best keywords related to your brand and its services, and see how well it ranks for each keyword. Great keyword research tools include SEMRush, Google Keyword Planner & Google Trends, Keywords Everywhere, Majestic, Ahrefs, and KWFinder.
Once you have run a report detailing where your website stands under its related keywords, pick out the keywords that you want to target for your website blogs. You want to target keywords that have greater search volumes since you want to increase traffic to your site.
Tailoring your website blogs to these keywords will allow your website to rank higher on search engines such as Google, and as a result bring in greater organic traffic, leads, and customers.
With your targeted keywords chosen, next, manage how you will create and post your keyword targeted content. You will manage your keywords through topics and subtopics related to your products and services.
Blog clusters, or topic clusters, are core topics relating to your products and services. Subtopics, or subcategories, are more specific topics that relate back to the core topic or blog cluster.
On our website, we run digital marketing blogs called Momentum Mondays and Small Business Saturdays. Each article we feature on our blogs, are categorized under clusters. On Momentum, our blog clusters include Local SEO, Google My Business, and Google Adwords.
Blog clusters can be featured on your website as pillar pages, with all of your relevant blog articles listed under each topic-based page.
When creating your blogs, you want to target a subtopic that relates back to an individual keyword that you wish to rank under.
For each blog you write, you want to focus on targeting one keyword. Review the relevant keywords that are ideal for your goal. Want more traffic? Choose a keyword with a high monthly search volume.
Once you’ve chosen a keyword, you want to establish a matching subtopic, or sub category. An example keyword for our digital marketing blog is “local seo for small businesses”. This would fall under our blog cluster, Local SEO.
Our blog article, The Ultimate Local SEO Cheat Sheet for Small Businesses, serves as the subtopic that matches the keyword and relates back to the blog cluster.
Once you have your keyword and subtopic mapped out, you want to write the article. Of course, you need a blog title. Under your blog title, it is ideal to feature a short blurb detailing what the blog is about. You may not be able to come up with a blurb or short description until after you’ve written the article. How you do it is in your hands.
Before writing the article, you want to make sure you are well versed in the topic. You can do research on it beforehand, finding other reputable sources that you can cite and link back to. Finally, write the article. It is recommended to write at least 1000 words. The more content, the better it’ll be able to rank and receive traffic.
Throughout your article, use tags, backlinks, infographics, images, and videos. Cite and link back to other sources using anchor text rather than directly pasting URLs in the article.
Adding tags, backlinks, and other additional content to your blog adds greater detail to your written article, and contributes to your website’s reputability and authority.
Publishing and Sharing Your Blog
Once you have written your blog, you want to proofread and edit it. Check your grammar, spelling, and punctuation. Proofread it as many times as you feel is necessary. You can also get someone else to read and review it. When you feel it’s ready to go live, go ahead and publish it.
Now, your blog is ready to be acknowledged by search engines. It will begin to rank under your targeted keywords and garner traffic. Share your blog on social media, as well as in email campaigns and other relevant blog articles.
Let us know if this was helpful. Comment below if you have any questions or concerns.