Search results for: google adwords

March 19, 2018

How to Balance Your SEO and PPC Strategies in The First 6 Months

In the early days of any business, one of your primary objectives will be to bring as much relevant traffic to your website as possible. As you already know, there are two main ways to accomplish this: having a great SEO strategy, and using paid advertising. However, an easy trap to fall into is the belief that these approaches are mutually exclusive.

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By Mac
February 26, 2018

An Exclusive Guide to the Top 3 Networking Keys

3 Keys to Networking

“There no longer has to be a difference between who you are and what you do.”
― Gary Vaynerchuk

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By Mac
January 8, 2018

Top 5 Digital Marketing Tips For Real Estate

The real estate industry is becoming more competitive as time goes on. It is becoming increasingly difficult for real estate companies to establish a strong digital presence. Everyone wants to increase lead generation and appear in the top of the Google search results.

In this blog post I will be going over my top 5 digital marketing tips for real estate that will help give you a competitive edge in an ever-changing digital world.

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By Dave
October 13, 2017

The Anatomy of a Perfectly Designed Landing Page That Converts

The first thing business owners or marketers should do when reviewing their digital presence is making sure their website (landing page) is in the best position to convert traffic into leads and leads into paying customers. What’s the main purpose of a website?

If you’re creating a website just because you know your competitors have one and you want to match their efforts, you are already severely behind the eight ball. A website is meant to inform, educate, and most importantly, provoke action.

Having a fully-built out website is great, and much needed for the purposes of SEO and showcasing all of your products, services, and business information. But when you’re driving traffic to your website, through paid ads in particular, chances are these people are only going to see ONE page. And if this one page (or, LANDING PAGE), isn’t optimized for conversions, you might as well be throwing your money out the window.

Feeling overwhelmed? Not to worry; all you need to do is follow this 10-Step process to ensure your landing page is performing at its peak potential. Let’s get into it!

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By Kris
September 11, 2017

8 Ways to Incorporate Video Into Your Marketing Strategy in 2017

By now, I’m sure you’ve heard the phrase “Content is King” in reference to the importance of creating, producing, and sharing video content, which serves as a launching pad to acquiring new business.

Sitting at the throne of content is video. It is expected that by the end of this calendar year, 2017, online video will account for 74% of all website traffic (Hubspot). With all of the marketing avenues and tools at your disposal, how are you supposed to know what will work best for your specific business and industry?

Take a few minutes to read through the 8 of the best ways to incorporate video into your marketing outreach for the rest of this year, and gain the momentum you need to have the leg up on your competition heading into 2018.

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By Kris
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