Momentum Digital is back with another episode of Small Business Saturday, where we highlight a deserving company in the greater Philadelphia area. This Saturday we sat down with Johnny Zito and Tony Trov, co-founders of South Fellini in South Philly.

If you know anything about Philadelphians, which I don’t, you’d know that they like to poke fun at the general perception of our city and the people that live here. So, co-founders Johnny Zito and Tony Trov decided to take that and run with it, in the form of hilariously ironic and sarcastic t-shirts and other apparel.

They certainly didn’t set out to be clothing entrepreneurs, however. In fact, they originally started writing comic books and became very successful, even going as far as to be nominated for a prestigious Harvey Award for their newest comic La Morté Sisters.

Tony and John are also experienced film makers. They both attended Temple University where they studied film and together, produced the horror movie American Exorcism which is set to come out this Fall. Make sure you check out the teaser trailer on YouTube, just make sure to do it during the day, with people around… because it looks terrifying.

With both comics and films comes merchandise, which lead the South Fellini crew to make connections with a local screen printing companies and eventually sparked what is now a full-fledged brick and mortar establishment at 1507 E. Passyunk Ave.

At this South Philly establishment, you’ll find some of the most amazingly ironic Philadelphia based t-shirts and sweatshirts, as well as their new line of hats that just came out late last year. One of my favorites is the ode to the beautiful beaches in North Philly, then there’s also the one they’re probably most famous for which mixes two staples of Philly culture, Wawa and the word “Jawn”…. classic.

You can shop their full line of clothing on their website, but also make sure to follow them on Facebook and Instagram to keep up with the latests gear that is sure to make a statement at any party or social gathering.

Thanks for reading… Until next Saturday!

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