Instagram Stories have been around for some time now (August 2016), if your business hasn’t utilized them like most clients do, then you might want to consider trying Stories out. Instagram Stories are a fun way to explore different marketing strategies and help grow accounts. With stats such as 300 million people using Instagram Stories a day, it’s almost positive that using app will increase traffic to your business.


1.Increases Engagement

When Instagram stories are displayed properly, businesses are able to create a specific and personal engagement with their audience. Instagram stories have endless opportunities to connect with people. For example, if you see a picture one of your followers posted, don’t be afraid to give them recognition. Most likely, people will respond and pay closer attention to your account if individuals are featured. Using as much content from followers (with credit given) or anwsering FAQs on your story is an opportunity to organically grow and keep followers.

  1. Diversify Strategy

It is important to cater to as many as your client’s preferences as possible and instagram stories are the perfect way to do so. Each week or even every day your business can test out different strategies to see what your clients enjoy the most and what’s going to have them to keep following your account. This is a great way to use content to its fullest and possibly get new clients to engage. Using the free resources you already have on the Instagram app is a great chance to find your market.

    1. Save and Repurpose Content

 Why work harder to create better content? What you have is right in front of you! Already existing pictures on your page is the perfect way to have automatic content for your Stories. A popular and effective way to reuse already existing content is to make a “New Post” Story. Simply hide the image of your new post through a gif or using the draw tool and alert your audience when a something new is added to your instagram page. This is a quick daily post that takes almost no effort to create. It also will increase the amount of likes on your post. People will often forget about old content instantly because of the amount of content loaded onto insta by the minute. Take advantage of Stories to bring more attention to your hard work.

  1. Maintain Visibility on Feed

Because of  new algorithm, Instagram is not letting audiences see posts in chronological order, it is trying to predict what will be the most valuable to you. This means it’s trying to have more of your friends and family come before the product and advertisement side of Instagram come first. This can be bad news for your company because for  of your clients, your business isn’t considered friends and family. Stories are the perfect way to still be visible to clients, because stories are still portrayed in chronological order. Posting an appropriate 1-5 times a day on your Story is the perfect way to stay on your client’s minds.

  1. Polls, Questionnaires, Locations, Hashtags, and more!

Instagram is adding new features by the second to conect you to your followers. Using the different features is the a great tool to connect with audiences and let them voice their opinions. Most instagram tools are fun and lighthearted, but still an amazing way to find out what your audience likes or engage a group of people. Adding music to your story can be a great way to add some color to your instagram Story ad to grab people’s attention. The options of instagram stories are endless. Stories can be an essential way to add personality to your company and expand your brand.

If your not testing out and exploring new ways to grow your accounts then you’re missing out on an opportunity to grow your business in various ways. It’s okay to test multiple Stories to figure out what’s the best way to communicate with your clients and figure out what’s best for your company’s vibe. Utilize your tools and work on a smarter way of outputting your content.

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