“Work smarter, not harder” should be kept in mind when creating content for your company’s media platforms. In 2018, there are more ways to produce and display content creatively across a wide span of social media platforms.

Although having more technology is great, society’s attention spans are becoming shorter. The hard work an employee or business owner puts towards writing a blog post, creating a video, or designing graphics will most likely go to waste because society is so used to scrolling through their feeds as fast as they can and forgetting about the content they create.  

Re-using content is not a cheap or lazy way of advertising, it is a smart way of reaching a wider audience, maximizing the value of effort put towards the product, and improving your SEO.

  1. Cutting Clips

If your company is using video to advertise a product, maximize your effort by only using the best shots of a previous video on various social media accounts.  Shorter clips get more coverage because audiences will pay attention to the entire video. Highlighting the best parts of video will not only emphasize the important parts of your company but also advertise more effectively. The most prominent parts of past videos will engage more specific audiences across Twitter, Instagram, and Facebook.

  1. Turning Old Blogs into Podcast

Want to repurpose any old blogs? Podcasts are the perfect way to spread your content to a wider audience. We live in such a fast paced world, that people don’t always have time sit and scroll through blog posts. Use your voice and minimal technology to get people listening to what your company has to offer. Podcasts are a new, fresh way to create and make people listen to what you have to say and you don’t even have to think of new content because you may already have old blog topics. Podcasts can generate more personality to a company and more viewers will be intrigued to listen (instead of read) to what you have to say because all they have to do is press play.

  1.  Plan Ahead

When you create new content, think of ways that a blog or video can be reused. You can save a lot of money if you create content with the purpose of rearranging and reusing it in different way. Try listing out the possible ways you can advertise your business in the most effective way before jumping into something right away. Just by taking a few seconds to figure out ways to maximize your content could save you a lot of time and money.  

  1.  Revoicing Your Message

Setting a new focus to an old blog or video can grab the attention of a wider variety of people. By possibly taking out the voiceover on a commercial or rewording a blog, you can expand to new audiences in more ways than you originally planned. You can revoice a  video clip through adding using a different language, showing off a different feature or service of your company, or phrasing the context in a better way.

  1. Turning Content in Questionnaire

Using an old blog or file into an interactive questionnaire increases the chances of a viewer staying engaged. Use softwares like Outgrow to develop a creative and insightful quiz to help and inform your client in the most effective way. A quiz will grab reader’s attention and make the process of viewing your company’s content more personalized. 


Repurposing content is all about efficiency, creating your brand, and increasing conversations. So many small business owners forget that this is a vital tool to getting the most out of their personal effort, time, and money.

Im a Olivia from Momentum, if you would like more tips and tricks on repurposing content  feel free to leave a comment.

Leave a reply