[Turbo Series] Why Website Speed Matters And What You Can Tweak To Make Yours Faster

Has any of your customers ever complained your website was slow? People like fast sites. How fast? According to surveys done by Akamai, nearly half of web users expect a site to load in 2 seconds or less, and they tend to abandon a site that isn’t loaded within 3 seconds!

Know who else likes fast website? Google. In fact, they’re preparing to move to a “mobile first” index in 2017. This means that Google will begin ranking sites based on their mobile experience, and site speed plays a major part on mobile devices. If you’re not devoted to delivering the fastest desktop and mobile friendly experiences, than your competition will, and Google will rank those pages above your own, in time.

That’s why Momentum is unveiling a 5 part “Turbo” blog series aimed at providing you with a no-nonsense approach to cutting down your load times to improve your rankings and conversions.

Part 1

There are many simple tactics you can adopt to improve the speed of your site. First, however, we must establish a benchmark of your current website’s performance. Momentum likes to employ the following website performance tests:

  1. Google PageSpeed Insights
    This tool allows us to gauge exactly what Google tests for when crawling your website. An ideal score is 90 or above and Google is nice enough to tell you exactly how to fix certain items to not only improve your website but also your SEO ranking.
  2. Pingdom
    Pingdom is another great tool we use to get a second opinion on our website performance. Similarly, they give a graded breakdown of where your site does well and where it can improve. It then prints out an overall performance grade along with clock load time, page size, and a ranked comparison against tested websites.
  3. GTmetrix
    Last but not least, we round out our tests with GTmetrix. Utilizing GTmetrix gives us a balance between Google PageSpeed Insights and Pingdom. We’re able to spot deficiencies where Pingdom might have missed and vice versa. GTmetrix usually runs the test on an international server as well, which gives you a more informed analysis of your website. Ideal PageSpeed scores and YSlow scores are in the “A” range corresponding with 90%+. Also, keep in mind the page load time here as well as it can differ from Pingdom’s.

 

Well that’s all for now, stay tuned next time for Part 2 where we go in depth about high value web hosts and CDNs.

 


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